Role Description We’re looking for a passionate and results-driven Media Buyer to join our team and help empower small, independent retailers in the flooring and home improvement space with innovative solutions to thrive in the digital marketplace. - Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads. - Configure, troubleshoot, and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media pixels. - Collaborate with internal teams and clients to develop strategic media plans tailored to individual goals and budgets. - Analyze campaign performance and provide actionable insights, using attribution models to understand the full customer journey. - Conduct A/B tests and experiment with ad copy, creative, audiences, and bidding strategies to continuously improve results. - Provide clear reporting and communication to clients, explaining performance metrics and recommendations in simple, actionable terms. - Manage multiple accounts and prioritize tasks to meet client deadlines effectively. - Stay current with digital advertising trends, platform updates, and new technologies to maximize client success. Qualifications - Proven experience managing paid media campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. - Expertise in configuring and troubleshooting conversion tracking using GA4, Google Tag Manager, and social media pixels, including event-based triggers and custom parameters. - Strong understanding of key advertising metrics (CTR, CPC, CPA, ROAS) and their application in optimizing performance. - Advanced knowledge of attribution models and their role in analyzing the customer journey and campaign impact. - Strong written and verbal communication skills, with the ability to explain complex performance metrics and strategies in clear, actionable terms. - Analytical skills with proficiency in building reports. - Experience with A/B testing and experimentation across ad copy, creative, audiences, and bidding strategies. Knowledge of CRO is a plus. - Account management skills, including prioritizing tasks, managing client relationships, and meeting deadlines in a fast-paced environment. - Familiarity with current digital advertising trends, platform updates, and emerging technologies. - 2–4 years of experience in digital advertising or media buying. - Agency experience, managing multiple clients and campaigns simultaneously. - Hands-on experience with performance reporting tools and dashboards like Looker Studio, Excel, or other BI platforms. - A track record of improving campaign performance and meeting/exceeding KPIs. Requirements - Proven experience managing paid media campaigns across multiple platforms. - Expertise in conversion tracking and analytics tools. - Strong understanding of advertising metrics and optimization strategies. - Advanced knowledge of attribution models. - Excellent communication and analytical skills. - Experience with A/B testing and experimentation. - Account management skills in a fast-paced environment. - Familiarity with digital advertising trends and technologies. - 2–4 years of experience in digital advertising or media buying. - Agency experience managing multiple clients. - Hands-on experience with reporting tools. - Proven track record of improving campaign performance. Benefits - Remote-first work environment. - Work anywhere in the world for up to 3 months. - Parental leave program. - Work-from-home stipend. - Your birthday (and our company's birthday) is a day off! Company Description At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row.