Role Description Do you thrive in a team-centric environment? Are you seeking a position that encourages creative thinking? If so, you are encouraged to join the Communications & Outreach team at the Alaska Commission on Postsecondary Education (ACPE)! The Alaska Commission on Postsecondary Education (ACPE) is recruiting for a Marketing Specialist to join our Communications and Outreach team. The successful applicant will: - Create marketing content for ACPE’s education loans, scholarship and grant programs, and Outreach resources. - Manage all of ACPE’s social media platforms. - Identify and develop strategic stakeholder content to inform and improve awareness and connection to ACPE, in support of ACPE’s Strategic Plan, Mission, and Vision. ACPE values continuous learning and growth. ACPE hires engaged candidates who are willing to expand their knowledge and skills, and is willing to train the right candidates. Qualifications - Knowledge of marketing elements, such as SEO, social media, marketing research methods. - Knowledge of marketing data analytics & tools. - Knowledge of current state and national trends in higher education. - Knowledge of current state and national trends in social media development and implementation. - Knowledge of education challenges/barriers for low-income and first-generation college-going students, especially those unique to Alaska, its rural communities, and its native populations. - Skills in effective communications, both written and oral, including written summaries and analyses of complex information. - Skills in fostering and maintaining positive and professional interpersonal relationships with both internal and external stakeholders. - Skills in prioritizing, persuasion, and negotiation. - Skills in problem identification and resolution. - Skills in MS Office and marketing software (Adobe Creative Suite). - Skills in applications (Web analytics, Google Adwords, etc.). - Skills in developing and maintaining relationships with internal and external partners. - Skills in understanding and interpreting communications and applying appropriate policies, regulations, and laws. Requirements - Baccalaureate degree in related marketing/communications field or four years of relevant professional experience. - Directly relevant experience may be substituted for the education requirement on a year-by-year basis. However, preference will be given to applicants meeting the degree requirement. Benefits - Health insurance, which includes employer contributions toward medical/vision/dental. - Employer paid Basic Life Insurance with additional coverage available. - Optional insurance benefits including term life, long-term and short-term disability, accidental death and dismemberment, and long-term care. - Membership in the Public Employees Retirement System (PERS) – Teachers’ Retirement System (TRS). - Matching employer contribution into a defined contribution program (new employees). - Paid leave with an accrual rate increase based on time served. - Twelve paid holidays a year.

• Develop creatives for social ads: design and produce engaging and effective creatives for various social media channels (Facebook, Instagram, LinkedIn, etc.). • Collaborate with our marketing team: work closely with the marketing team to ensure consistency of brand messaging and CI (corporate identity) and to increase the effectiveness of advertising campaigns. • Concept and execution: develop creative concepts and translate them into visually appealing designs that resonate with the target audience and help achieve marketing goals. • Optimize our ads: continuously analyze and improve social ad performance by adjusting and optimizing creatives based on feedback and performance data. • Create visual concepts and assets for landing pages and implement them using our in-house AI-assisted page builder software. • Produce reports, infographics, and presentation designs. • Develop creatives for Google Display ads and image extensions.

• Own messaging, positioning, campaigns, and content for your vertical, end to end. • Carry sourced and influenced pipeline targets, driving your go-to-market pod across Sales, BDRs, and pre-sales. • Write and produce campaign assets, including ebooks, webinars, one-pagers, and landing pages, to the standard your market requires. • Synthesize market trends, field intelligence, and performance data into messaging adjustments in real time. • Design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer. • Use AI to produce, test, and iterate on assets and campaigns at higher volume.

• Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients. • Presents media plans to account management personnel and clients. • Gathers, organizes and presents competitive research and spending data. • Works hand-in-hand with the Account Service team. • Maintains effective relationships with clients and co-op personnel. • Requests television and radio avails from station representatives. • Generates initial rating estimates. • Negotiates lower rates and special time parameters. • Approves makegoods if the station does not run a spot as ordered. • Analyzes and writes a rationale for any over or under deliveries.