• Own messaging, positioning, campaigns, and content for your vertical, end to end. • Carry sourced and influenced pipeline targets, driving your go-to-market pod across Sales, BDRs, and pre-sales. • Write and produce campaign assets, including ebooks, webinars, one-pagers, and landing pages, to the standard your market requires. • Synthesize market trends, field intelligence, and performance data into messaging adjustments in real time. • Design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer. • Use AI to produce, test, and iterate on assets and campaigns at higher volume.

• Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients. • Presents media plans to account management personnel and clients. • Gathers, organizes and presents competitive research and spending data. • Works hand-in-hand with the Account Service team. • Maintains effective relationships with clients and co-op personnel. • Requests television and radio avails from station representatives. • Generates initial rating estimates. • Negotiates lower rates and special time parameters. • Approves makegoods if the station does not run a spot as ordered. • Analyzes and writes a rationale for any over or under deliveries.

• Develop creatives for social ads: Design and develop appealing and effective creatives for various social media channels (Facebook, Instagram, LinkedIn, etc.). • Collaborate with our marketing team: Work closely with our marketing team to ensure consistency of brand messages and C.I. and increase the effectiveness of advertising campaigns. • Design and execute: Develop creative concepts and translate them into visually appealing designs that engage the target audience and help achieve marketing objectives. • Optimize our ads: Continuously analyze and improve the performance of social ads by adjusting and optimizing creatives based on feedback and performance data. • Create visual concepts and assets for landing pages, and execute them using our own AI-assisted page builder software. • Create reports, infographics and presentation designs. • Develop creatives for Google display ads, image extensions.

• Partner with sales, product, and marketing to identify and nurture Twilio customer advocates • Develop a deep understanding of the narratives that resonate with EMEA audiences best and map them directly to our customer programs • Lead end-to-end engagements with customers to showcase their success stories across content, events, PR, campaigns, and beyond. • Deliver a steady drumbeat of high-impact customer stories to help our customers and prospects understand Twilio’s value and business impact • Balance the needs both locally and centrally for EMEA customer storytelling, wearing the customers’ shoes and become a trusted partner