Onepage

• Team leadership: You are the main point of contact for your online marketing team, continuously develop them and provide constructive feedback. • Strategy development: You develop the company’s marketing strategy together with management and select marketing channels, communication concepts and target-group specific measures to match it. • Campaign ownership: You coordinate a variety of performance marketing channels and are responsible for monitoring performance metrics, reporting and preparing analyses, e.g. Google Analytics. • Campaign optimization: You take a leading role in optimizing these campaigns. • Brand & performance: With your in-depth knowledge of brand and performance marketing, you drive the further development of our brand and increase reach effectively with creative ideas and data-driven approaches. • Stakeholder management: You act as an interface to other departments and external service providers.

• Erarbeite unsere Feature-Kommunikation und verwandle sie in E-Mail-Strecken sowie Landingpage-Texte • Analysiere Zielgruppen und Wettbewerber, um unsere Customer Journey stetig zu verbessern • Baue skalierbare Prozesse auf, in denen KI-Tools für Texterstellung, A/B-Test-Varianten und Zielgruppen-Personalisierung eingesetzt werden • Unterstütze bei der Skalierung unserer Inhalte • Schreibe Ad Copy und Texte, die psychologisch fundiert sind und messbare Ergebnisse liefern • Berichte direkt an Elena, unsere Teamlead Online Marketing

• Messaging & Content: You develop our feature communications and turn them into email sequences and landing page copy that not only inform but persuade. • Funnel Architecture & Research: You analyze target audiences and competitors to continuously improve our customer journey — from the first click to a loyal customer. • AI-supported Content Workflows: You build scalable processes that leverage AI tools for copy creation, A/B test variants, and audience personalization. • Smart Content Management: You support scaling our content while effectively utilizing AI tools. • Performance Copywriting: You write ad copy and content grounded in psychological principles that deliver measurable results.

• Messaging & Positioning: You define how we talk about our features, create razor-sharp messaging frameworks, and refine our profile in the market. • Market & Audience Intelligence: You develop a deep understanding of our target audiences and the competitive landscape to continuously optimize our market positioning. • Smart Content Creation: You turn strategy into relevant content — from landing page copy to video scripts. • Enabling: You act as a sparring partner for our design and performance experts and deliver the briefings that make the difference.

• Independently conceptualize and produce native video ads and performance creatives • Shoot compelling video content for our campaigns • Manage the entire process from the initial idea through production to performance analysis • Develop data-driven A/B testing strategies and continuously optimize creative performance • Work closely with our marketing and design teams

• You are the point of contact for your Online Marketing team, continuously develop the team and provide constructive feedback • In close collaboration with management, you develop and implement the company’s overall marketing strategy and select marketing channels, communication concepts and target-group specific measures accordingly • You are responsible for ongoing monitoring and tracking of relevant performance metrics (KPIs), producing meaningful reports and preparing in-depth analyses (e.g., with Google Analytics and other tracking tools) • You take on strategic planning, operational management and budget control for our performance marketing channels (e.g., SEA, SEO, Social Ads, Display) • You play a key role in the data-driven optimization of our performance marketing campaigns with the aim of increasing efficiency, improving conversions and achieving our marketing goals (CPA, ROAS, etc.) • With your in-depth knowledge of brand and performance marketing, you contribute creative ideas and data-driven approaches to further build our brand and effectively increase reach • You are also responsible for and manage other marketing areas such as Meta Ads, content production, email marketing, PR, social media management, website optimization, SEO and support events together with your team • Furthermore, you act as an interface to other departments and external service providers