• Develop creatives for social ads: Design and develop appealing and effective creatives for various social media channels (Facebook, Instagram, LinkedIn, etc.). • Collaborate with our marketing team: Work closely with our marketing team to ensure consistency of brand messages and C.I. and increase the effectiveness of advertising campaigns. • Design and execute: Develop creative concepts and translate them into visually appealing designs that engage the target audience and help achieve marketing objectives. • Optimize our ads: Continuously analyze and improve the performance of social ads by adjusting and optimizing creatives based on feedback and performance data. • Create visual concepts and assets for landing pages, and execute them using our own AI-assisted page builder software. • Create reports, infographics and presentation designs. • Develop creatives for Google display ads, image extensions.

• Partner with sales, product, and marketing to identify and nurture Twilio customer advocates • Develop a deep understanding of the narratives that resonate with EMEA audiences best and map them directly to our customer programs • Lead end-to-end engagements with customers to showcase their success stories across content, events, PR, campaigns, and beyond. • Deliver a steady drumbeat of high-impact customer stories to help our customers and prospects understand Twilio’s value and business impact • Balance the needs both locally and centrally for EMEA customer storytelling, wearing the customers’ shoes and become a trusted partner

• Design and execute multi-channel lead generation campaigns (inbound and outbound) to drive qualified deal flow and prospect engagement • Build and manage cold outreach sequences (email and LinkedIn) targeting business owners, investors, and strategic buyers • Continuously test and optimize outreach messaging, cadence, targeting, and list quality for better response and conversion rates • Use tools such as LinkedIn Sales Navigator and enrichment/outreach platforms to build and qualify prospect lists • Own day-to-day management of HubSpot (or equivalent): workflows, list segmentation, lead scoring, and campaign tracking • Maintain CRM data hygiene, pipeline reporting, and attribution tracking in partnership with the deal origination team • Build and manage nurture sequences aligned to the buyer and seller journey • Manage email deliverability, domain health, and sending reputation • Collaborate with cross-functional teams to deliver high-quality marketing initiatives • Analyze campaign performance and optimize for better results

Role Description Snapscale is seeking an Entry-level Marketing Specialist focused on Lead Generation and Content Execution. In this remote role, you'll have the opportunity to support our marketing team by developing engaging content, optimizing lead generation strategies, and analyzing marketing performance metrics. This is an excellent opportunity for a motivated individual eager to kickstart their career in marketing and contribute to innovative campaigns that drive business growth. - Assist in the creation and execution of lead generation campaigns to attract potential clients. - Develop and manage content for various marketing channels, including social media, newsletters, and blog posts. - Conduct market research to identify trends and opportunities for lead generation. - Collaborate with the marketing team to create and optimize marketing materials. - Analyze campaign performance metrics and provide insights for continuous improvement. - Support the organization of marketing events and webinars to engage with potential leads. Qualifications - Bachelor's degree in Marketing, Communications, or a related field. - 2+ years of experience in marketing, preferably with a focus on lead generation or content creation. - Strong written and verbal communication skills. - Familiarity with digital marketing tools and platforms, such as Google Analytics, social media, and email marketing software. - Basic understanding of SEO principles and best practices. - Ability to work independently and collaboratively in a remote team environment.