• Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients. • Presents media plans to account management personnel and clients. • Gathers, organizes and presents competitive research and spending data. • Works hand-in-hand with the Account Service team. • Maintains effective relationships with clients and co-op personnel. • Requests television and radio avails from station representatives. • Generates initial rating estimates. • Negotiates lower rates and special time parameters. • Approves makegoods if the station does not run a spot as ordered. • Analyzes and writes a rationale for any over or under deliveries.

• Develop creatives for social ads: Design and develop appealing and effective creatives for various social media channels (Facebook, Instagram, LinkedIn, etc.). • Collaborate with our marketing team: Work closely with our marketing team to ensure consistency of brand messages and C.I. and increase the effectiveness of advertising campaigns. • Design and execute: Develop creative concepts and translate them into visually appealing designs that engage the target audience and help achieve marketing objectives. • Optimize our ads: Continuously analyze and improve the performance of social ads by adjusting and optimizing creatives based on feedback and performance data. • Create visual concepts and assets for landing pages, and execute them using our own AI-assisted page builder software. • Create reports, infographics and presentation designs. • Develop creatives for Google display ads, image extensions.

• Partner with sales, product, and marketing to identify and nurture Twilio customer advocates • Develop a deep understanding of the narratives that resonate with EMEA audiences best and map them directly to our customer programs • Lead end-to-end engagements with customers to showcase their success stories across content, events, PR, campaigns, and beyond. • Deliver a steady drumbeat of high-impact customer stories to help our customers and prospects understand Twilio’s value and business impact • Balance the needs both locally and centrally for EMEA customer storytelling, wearing the customers’ shoes and become a trusted partner

• Design and execute multi-channel lead generation campaigns (inbound and outbound) to drive qualified deal flow and prospect engagement • Build and manage cold outreach sequences (email and LinkedIn) targeting business owners, investors, and strategic buyers • Continuously test and optimize outreach messaging, cadence, targeting, and list quality for better response and conversion rates • Use tools such as LinkedIn Sales Navigator and enrichment/outreach platforms to build and qualify prospect lists • Own day-to-day management of HubSpot (or equivalent): workflows, list segmentation, lead scoring, and campaign tracking • Maintain CRM data hygiene, pipeline reporting, and attribution tracking in partnership with the deal origination team • Build and manage nurture sequences aligned to the buyer and seller journey • Manage email deliverability, domain health, and sending reputation • Collaborate with cross-functional teams to deliver high-quality marketing initiatives • Analyze campaign performance and optimize for better results