• All paid media across Workana — Google Ads, Meta, LinkedIn, any paid channel that earns its place. You set strategy, build campaigns, manage spend. • Funnel optimization for our core acquisition flows — landing pages, forms, on-site CRO — across three lines: ◦ Marketplace — acquiring clients profitably (payback < 6 months) ◦ Education — paid acquisition for our Accelerator (measured on ROAS) ◦ Inbound B2B — turning website form leads into qualified pipeline • The numbers. You’re accountable for the outcome, not the activity. • Marketplace clients acquired at payback < 6 months • ROAS on Education paid • Cost per SQL on Inbound B2B • Marketplace: scale spend with no ceiling, as long as payback stays under 6 months. Find profitable growth and we fund it. • Education: a monthly budget you allocate however you see fit — countries, products, channels. • Channels, creative, audiences, bidding, landing pages: your call, no approval per iteration.

• Own the First Impressions experience: Lead strategy and execution across acquisition touchpoints—landing pages, sign-up flows, and checkout—tracking performance and iterating based on data and hypotheses. • Design for conversion: Create and optimize user journeys using A/B testing and multivariate testing to improve conversion rates on both mobile and desktop. • Analyze friction and ease: Continuously evaluate where to reduce or introduce friction in the user flow to maximize intent-to-action rates. • Drive the promotions experience: Set the short- and long-term vision for how promotions are surfaced, communicated, and redeemed across the customer journey. • Collaborate cross-functionally: Partner with Data, Product Marketing, Engineering, and Branding team—from writing project briefs to advocating for resources and aligning on testing plans. • Leverage data and user insights: Use quantitative and qualitative tools to understand user behavior, uncover opportunities, and inform design decisions that reduce churn and increase lifetime value. • Leverage AI to scale design: Use AI-assisted workflows—from rapid prototyping to generating and testing creative variants—to move faster and experiment at scale. • Stay current: Keep pace with UX/UI, CRO, and performance marketing trends to ensure our experiences remain competitive and forward-looking.

• Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met. • Work with global marketing to localize relevant campaigns in service of user growth. • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability. • Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns. • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels. • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences. • Grow our user base and increase awareness of the brand in fun, creative and informative ways. • Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience. • Manage new media partnerships end-to-end to drive measurable growth. • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth. • Help shape the brand in Argentina.

Role Description As a Growth Engineer reporting to the Head of Growth Systems in our Growth Systems (DASA) team, you'll be the technical architect of our marketing "source of truth" — making sure every dollar spent on marketing and every action a user takes on our platform is tracked, attributed and actionable. - Build and maintain multi-touch attribution logic across our data warehouse - Own our tracking infrastructure (Google Tag Manager, Segment) end to end - Engineer identity resolution — connecting anonymous sessions to known users - Implement server-side tracking to improve accuracy and reduce ad-blocker impact - Build the pipelines that feed our BI tools and visualise the full conversion funnel Qualifications - Hands-on experience with Google Tag Manager, including custom tracking scripts and DOM manipulation - Strong SQL and data modelling skills, ideally with dbt and a cloud warehouse (Snowflake or BigQuery) - Experience integrating MarTech APIs — ad platforms, CDPs (e.g. Segment) and a data warehouse - Experience with multi-touch attribution and/or identity resolution - Conversational level English language skills Requirements - Server-side tracking experience (server-side GTM, Conversions API) - Experience with BI/visualisation tooling (Looker) - Working knowledge of privacy and compliance frameworks (GDPR, CCPA) and cookie consent management Benefits - We're proudly distributed across the globe, with each market being remote-first. - Depending on which market you're joining, you might have office access or be fully remote - either works. - Additional benefits that might differ depending on the location.