Senior Brand Manager
Location
California + 26 moreAll locations: California | Colorado | Connecticut | Florida | Illinois | Kansas | Louisiana | Nevada | New Hampshire | New Jersey | New York | North Carolina | Ohio | Oregon | Maryland | Massachusetts | Michigan | Minnesota | Missouri | Pennsylvania | South Carolina | South Dakota | Tennessee | Texas | Virginia | Washington | Wisconsin
Posted
12 days ago
Salary
$124K - $155K / year
Seniority
Senior
Job Description
Senior Brand Manager
Global Overview
• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts. • Develop and maintain strong relationships with key clients. • Expert in providing ongoing support to other brand managers, developing best-in-class practices. • Manage a team of 1-3 individuals. • Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data. • Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy. • Manage brand budgets and profitability. • Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients. • Build close relationships with Amazon, owning negotiations on behalf of clients. • Drive media plans, ensuring alignment to brand budgets and profitability. • Lead developing data driven recommendations using relevant sales, market and consumer data. • Collaborate with cross-functional teams to support the strategic growth of Amazon. • Understand the surrounding disciplines and how each piece impacts the overall strategic plan. • Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations. • Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.
Job Requirements
- Post-secondary education or equivalent experience in Marketing preferred
- 10+ Years of experience in Brand Management and / or E-Commerce
- Experience with reporting tools including excel
- Experience with Walmart
- Experience with Amazon and Amazon Ads
- Strong experience working with digital advertising and building media strategy (Amazon Advertising, Facebook, Google, etc.)
- Strong experience in storytelling – taking all the data and being able to communicate that to the client in a meaningful way
- Experience working with internal and external business relationships
Benefits
- Medical
- Dental
- Vision
- Bonus
- PTO
- 401K
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