• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning • Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities • Ensure consistency and alignment across brand messaging and customer-facing communications • Translate complex business concepts into clear, compelling, audience-centered messaging • Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks • Translate customer, market, and sales insights into implications for messaging and marketing narratives • Build persona frameworks to support marketing strategy, messaging, and integrated activation • Collaborate with external agencies and partners as needed • Support development of scalable messaging frameworks, campaign processes, and brand standards

• Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate. • Define and execute the merchandising and assortment strategy — product mix, pricing architecture, bundle strategy, and promotional cadence — to ensure each brand has the right products at the right price points to win. • Set the strategic direction for how each brand evolves over time, from positioning to portfolio expansion to category whitespace. • Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel. • Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising. • Read test results with discipline, draw clear conclusions, and scale what works. • Serve as the primary connector across Global Supply Chain (inventory, sourcing, new product development), Growth & Marketing (paid, lifecycle, brand), Product (site experience), and CRM (lifecycle communications and retention). • Lead without authority — align cross-functional partners on priorities, unblock workstreams, and keep execution moving. • Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments. • Own how each brand shows up in the world — visually, editorially, and competitively. • Partner with creative and content teams to ensure brand expression is consistent, differentiated, and commercially effective.

• A seat at the table before anything is drafted — in briefings, kickoffs, and planning conversations • Content strategy and copy across the full editorial mix • Hands-on writing across every organic social format • Ownership of HubSpot's organic social voice

Role Description We are hiring a Brand Marketing Strategist to own the client relationships that sit at the center of what we do. This is a senior role — we are looking for an experienced operator who has managed enough accounts to know the difference between a client who is satisfied and a client who is actually growing, and who cares about the difference. - Own a portfolio of multi-location and franchise brands as their primary strategic partner. - Run a high-touch onboarding process that sets the tone for a long-term partnership from day one. - Build and lead campaign and business reviews that go beyond reporting. - Develop customized, cross-channel marketing plans across Google Search, Meta (Facebook / Instagram), YouTube, Display, and emerging channels. - Partner closely with Technical Account Managers to monitor delivery, proactively analyze performance, and optimize campaigns. - Find and close expansion opportunities within your book of business. - Be the internal voice of your clients, working cross-functionally with Product, Engineering, and Customer Success. - Help clients understand and use the full depth of the Eulerity platform. Qualifications - 4–6 years in account management, digital marketing, or client strategy — ideally in advertising, tech, or media. - A track record of growing accounts, not just keeping them. - Hands-on familiarity with paid digital channels: Google Ads, Meta, Display, YouTube, or similar. - Experience working with multi-location or franchise brands is a strong plus. - Comfort turning performance data into a clear narrative and a concrete recommendation. - Strong communication skills; able to educate and train clients at varying levels of digital sophistication. - Highly organized, with the ability to manage multiple priorities in a fast-moving environment. - Proficiency with Excel, PowerPoint, and Word. - Out-of-the-box thinker with a problem-solving, consultative approach. - Remote-eligible. Benefits - Comprehensive benefits - Medical - Dental - Vision - Unlimited PTO - Commuter benefits - 401(k) with company match - Summer Fridays - Remote Compensation The expected total compensation range for this role is $95,000 – $115,000, commensurate with experience. IMPORTANT 🛑 PLEASE FILL THIS FORM. If link doesn't open, please copy paste this link in your browser: https://forms.gle/Hsd4rfKtMcS1A8ay8 . Only applications with a completed questionnaire will be considered.