• Manages day to day business with bluesign system partner brands • Guides bluesign system partner brands into all relevant topics • Keeps good relations to CRM / CER and other divisions / departments • Represents bluesign organization • Conducts bluesign brand assessment, in alignment with bluesign® system • Provides gap analysis report, in alignment with bluesign system • Follows up and supports the implementation of road map, ensuring compliance with the bluesign criteria • Initiates and follows up on Supply Chain Analysis • Supports Supply Chain engagement and supplier/facility onboarding • Guides bluesign product development and implementation • Supports development of new tools, frameworks, workflows, documents • Supports implementation and maintenance of SAP/other Tools within Brand Services

• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning • Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities • Ensure consistency and alignment across brand messaging and customer-facing communications • Translate complex business concepts into clear, compelling, audience-centered messaging • Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks • Translate customer, market, and sales insights into implications for messaging and marketing narratives • Build persona frameworks to support marketing strategy, messaging, and integrated activation • Collaborate with external agencies and partners as needed • Support development of scalable messaging frameworks, campaign processes, and brand standards

• Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate. • Define and execute the merchandising and assortment strategy — product mix, pricing architecture, bundle strategy, and promotional cadence — to ensure each brand has the right products at the right price points to win. • Set the strategic direction for how each brand evolves over time, from positioning to portfolio expansion to category whitespace. • Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel. • Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising. • Read test results with discipline, draw clear conclusions, and scale what works. • Serve as the primary connector across Global Supply Chain (inventory, sourcing, new product development), Growth & Marketing (paid, lifecycle, brand), Product (site experience), and CRM (lifecycle communications and retention). • Lead without authority — align cross-functional partners on priorities, unblock workstreams, and keep execution moving. • Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments. • Own how each brand shows up in the world — visually, editorially, and competitively. • Partner with creative and content teams to ensure brand expression is consistent, differentiated, and commercially effective.

• A seat at the table before anything is drafted — in briefings, kickoffs, and planning conversations • Content strategy and copy across the full editorial mix • Hands-on writing across every organic social format • Ownership of HubSpot's organic social voice