Global Overview

• Develop and optimize digital advertising strategies for strategic manufacturers on Amazon and other marketplaces. • Collaborate with account teams and stakeholders to problem-solve and stay updated with industry trends. • Provide reporting and analysis of campaign performance and insights to internal and external stakeholders. • Assist in identifying growth opportunities outside of Amazon. • Continuously monitor and optimize digital advertising campaigns on Amazon and other marketplaces.

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts • Develop and maintain strong relationships with key clients • Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data • Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy • Manage brand budgets and profitability • Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients • Help develop media plans, ensure alignment to brand budgets and profitability • Developing data driven recommendations using relevant sales, market and consumer data • Collaborate with cross-functional teams to support the strategic growth of Amazon • Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations • Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts. • Develop and maintain strong relationships with key clients. • Expert in providing ongoing support to other brand managers, developing best-in-class practices. • Manage a team of 1-3 individuals. • Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data. • Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy. • Manage brand budgets and profitability. • Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients. • Build close relationships with Amazon, owning negotiations on behalf of clients. • Drive media plans, ensuring alignment to brand budgets and profitability. • Lead developing data driven recommendations using relevant sales, market and consumer data. • Collaborate with cross-functional teams to support the strategic growth of Amazon. • Understand the surrounding disciplines and how each piece impacts the overall strategic plan. • Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations. • Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

• Lead the long-term data roadmap for the data analytics team, balancing internal development priorities against the evolving capabilities of third-party platforms. • Partner with our internal data and engineering team to design, build, and manage the data infrastructure. • Ensure our data architecture enables analysts to work at the macro level. • Lead GO's analytics vision and measurement frameworks spanning retail health, advertising performance, brand growth, and operational efficiency. • Evaluate third-party analytics and data platforms with a critical lens. • Partner with Business Development, Retail, Operations, and Advertising leadership to align data infrastructure and analytics capabilities with organizational growth priorities.

• Lead strategic, high-impact projects and partnerships across marketing, retail, and operations teams. • Influence executive decision-making by providing thought leadership on the evolving role of Amazon Advertising in broader business and omnichannel strategies. • Create sophisticated omni-channel advertising strategies tailored to large complex, high-growth businesses. • Leverage deep understanding of marketplace dynamics, consumer behavior, and brand objectives to architect customized, multi-layered media plans that go beyond tactical execution. • Drive high-level advertising and growth strategies for a portfolio of brands/businesses on Amazon and channel retailers that align with overall business / client objectives, leveraging market trends, competitive insights, and internal data to shape long-term planning and decision-making. • Understanding of full suite of Amazon and retail media ad products and the ability to develop and measure a full-funnel, multi-channel, multi-goal marketing plan to drive traffic, increase sales, and improve ROI • Oversee the creation, execution, and optimization of Sponsored Products, Sponsored Brands, Sponsored Brand Video and Sponsored Display campaigns • Monitor performance and manage budgets to maximize efficiency and meet key performance indicators (KPIs). • Manage and mentor a team of advertising managers or specialists, fostering their growth in both tactical execution and strategic thinking. • Provide guidance on developing client-specific strategies, navigating complexity, and elevating campaign planning to drive greater business impact. • Responsible for translating leadership goals within their pod orgs, direct reports and clients. • Foster a culture of performance, innovation, and collaboration. • Serve as the main point of contact for internal or external clients, presenting advertising strategy, performance insights and recommendations, and growth opportunities. • Active contributor and thought leader in ideating and driving initiatives that have an impact on the overall sponsored ads team and on sponsored ads at GO in totality. • Work closely with sales, retail, content, and data teams to ensure cohesive strategies. • Analyze data trends and provide actionable insights. • Develop and share regular performance reports with stakeholders. • Continuously improve campaign management processes, drive adoption and innovation in automation and reporting tools, and evaluate new advertising solutions. • Ability to manage through ambiguity and problem solve.

• Media strategy planning: Work closely with account teams to understand the needs and goals of strategic manufacturers and develop and execute digital media plans and advertising strategies to support and drive those objectives. • Proactive, ongoing analysis and optimization of campaigns to uncover insights that lead to actions that work to continually maximize performance and drive toward client goals. • Problem-solving with internal and external stakeholders: identifying and addressing marketing challenges and issues by working with internal marketing/sales teams, manufacturers and retailer resources to find effective solutions and implement them in a timely manner. • Reporting and analysis: Providing regular reports and analysis of campaign performance and insights to internal and external stakeholders, and using the insights to inform future strategies and optimizations and to accelerate growth. • Provide additional performance analysis as needed and align with internal retail and marketing stakeholders in order to inform strategic approach. • Manage medium-to-large sized clients with more complex strategies and media plans. • Multitasking in a fast-paced environment: The ability to manage multiple projects, deliverables and clients simultaneously, while adhering to deadlines and maintaining attention to detail. • Research competitive and keyword landscape to determine appropriate targeting, and audit and analyze historical campaign performance to determine go-forward strategy. • Ensure spend pacing is aligned to agreed upon budget and make adjustments as necessary. • Set monthly budgets at the campaign level for all clients. • Become proficient in and leverage research, automation and execution platforms and tools to drive efficiencies. • Proficiency in using Amazon retail and external platforms to pull brand, category and competitive insights and sales data in order to measure success of campaign strategy and its impact on the business holistically. • Capture, own and execute against all client sponsored ads follow ups and deliverables in a timely manner, ensuring timely and professional communication with clients and internal team at all times. • Stay updated with industry trends: Keep abreast of the latest trends and developments in the digital advertising landscape, as well as changes in Amazon and Marketplace features and ad product enhancements and launches, leveraging that knowledge to drive effective strategies and ensure clients are early adopters of relevant opportunities.

• Understand and articulate the creative vision for a project, aligning it with client objectives • Develop an understanding of the target audience(s), their needs, and how they interact with the brand across touchpoints • Meet with clients to discuss their goals for an upcoming marketing campaign, then Developing marketing campaigns that are aligned with client expectations. • Developing marketing strategies that dictate the core methods of achieving the client’s goals • Create documentation and write creative briefs that inspire and challenge teams to do their best work • Partner with cross-functional teams including UX, design, copywriting, and development to bring concepts to life • Coordinating goals with department heads responsible for enacting a marketing strategy • Present concepts and rationale to internal and external stakeholders, adjusting as needed based on feedback • Manage projects from start to finish, ensuring quality standards are met and deadlines are met • Conduct post-mortem analysis to identify areas of improvement for future projects • Encourage out-of-the-box thinking and challenge team members to think outside their comfort zones • Examining market and industry reports and identifying important trends • Creating strategic plans that outline how to achieve goals within a specific time frame • Monitoring the progress of marketing media throughout development • Tracking results of marketing strategies • Adjusting or ending marketing strategies if results are not meeting expectations • Strategizing ways to increase sales and brand awareness through marketing efforts such as social media campaigns or targeted advertisements • Stay up-to-date on industry trends and emerging technologies • Proactively share knowledge and best practices with team members • Continuously strive to improve processes and procedures

• Partner with SMEs and functional leads to translate complex processes into clear, audience-appropriate content • Design and develop learning experiences — e-learning modules, facilitator guides, job aids, and microlearning — applying instructional design principles to ensure content is engaging and outcome-aligned • Assist in maintaining Learning Management System (LMS) organizing and uploading content, as well as tracking and reporting on usage metrics • Coordinate scheduling and logistics for live and virtual training sessions, including facilitator prep and post-session follow-up • Leverage AI tools to increase efficiency across writing, research, and content development workflows • Support new tool and process rollouts with adoption-focused training materials • Maintain content libraries, document templates, and version control • Manage training calendars (i.e. - Focus Fridays) with communicate guidelines and calendar holds • Draft, edit, and distribute internal communications — owning clarity, tone, and consistency across all channels • Manage distribution lists and the internal communications calendar • Own end-to-end production of the quarterly All Hands deck, coordinating stakeholder content and ensuring materials are polished and on time • Develop and manage GO’s content calendar, creating case studies, blog posts, whitepapers, social content, and award submissions into compelling, brand-aligned pieces • Manage end-to-end logistics for conferences and external events: travel, registration, materials shipping, and booth needs • Plan and execute internal events — team summits, offsites, happy hours — including venue, catering, AV, and attendee communications • Build and maintain processes for tracking internal tool usage and sentiment metrics, delivering reporting on these metrics to key stakeholders and leadership • Aggregate team feedback and survey data into actionable insights that key stakeholders and leaders can evaluate to strengthen adoption. • Track project timelines and proactively flag risks • Act as point of contact for additional inbound Performance Enablement requests outside of daily L&D functions, coordinating with the Dir of Communications & Trainings about priorities and next steps.

• Be physically present at Amazon regularly, embedding yourself across ad product, ad tech, go-to-market, analytics & insights, and ad sales teams to understand what’s in development, what’s launching, and what’s being prioritized. • Build a dense, multi-threaded network inside Amazon that gives us early access to roadmap visibility, beta opportunities, and product insights, not just through formal account management channels, but through genuine relationships across teams. • Navigate Amazon’s fragmented, siloed structure to synthesize intelligence from disparate sources into a coherent picture of what’s coming and why it matters. • Monitor Amazon’s advertising product roadmap continuously, identifying emerging tools, feature updates, and capabilities before they reach general availability. • Serve as the voice of our agency and our brands back to Amazon, sharing feedback, advocating for features, and ensuring our needs are heard at the product level. • Evaluate new Amazon ad products and features against a clear framework, assessing their strategic fit, brand growth potential, technical feasibility, and readiness for deployment. • Collaborate closely with our VP of Customer Marketing & Sales and VP of Advertising to prioritize which products to pursue, pilot, and scale, ensuring alignment with agency goals and client needs. • Develop go/no-go recommendations backed by a clear rationale, communicated in a way that enables fast, confident internal decision-making. • Design and lead structured pilots to test new Amazon ad products, defining success criteria, selecting appropriate brand partners, and managing execution in collaboration with customer marketing and sales, advertising and analytics teams. • Track adoption of new Amazon ad products across the agency, identifying where uptake is strong and where additional support or enablement is needed. • Measure product performance against established benchmarks and provide ongoing analysis to inform continued use, iteration, or discontinuation, in collaboration with the analytics team. • Provide regular reporting to agency leadership on product adoption, performance, and pipeline.

• Help define, implement and advance the organization's analytics and insights vision, translating strategic measurement frameworks into consistent, scalable practices that drive how brand performance is evaluated and communicated across all client touchpoints • Establish the critical KPIs and measurement frameworks that define success for ecommerce brands, encompassing retail health, operational efficiency, advertising performance, and brand growth • Partner with our Tech Platform team on the evaluation and implementation of analytics tools and platforms that enable sophisticated measurement and compelling data visualization • Drive innovation in measurement approaches, staying ahead of industry trends and Amazon platform evolution to maintain competitive advantage • Nourish a direct relationship with Amazon’s analytics and insights teams, staying informed of new and noteworthy measurement products and opportunities for Amazon/agency/advertiser collaboration. • Serve as the organization's expert on Amazon Marketing Cloud (AMC), developing advanced measurement frameworks that demonstrate advertising effectiveness across the customer journey • Design and implement measurement strategies for Amazon's Omnichannel Metrics, connecting digital advertising to retail outcomes and brand health indicators • Develop sophisticated approaches to upper funnel media measurement, demonstrating the connection between awareness/consideration efforts and downstream conversion • Create frameworks that help brands understand the full spectrum of data points that contribute to brand building, from awareness metrics to customer lifetime value • Oversee the development and maintenance of standardized dashboard and reporting frameworks that enable consistent, efficient performance evaluation across the organization • Eliminate inefficiency by creating centralized data products that prevent team members from repeatedly pulling and manipulating raw data in disparate ways • Partner with the engineering team to build scalable data pipelines and automated reporting solutions • Ensure data quality, accuracy, and accessibility across all measurement platforms and reporting tools • Build and lead a high-performing analytics team with specialized expertise across category management, retail performance, brand growth, and advertising effectiveness • Provide mentorship and professional development opportunities that elevate analytical capabilities across the organization • Foster a culture of analytical rigor, intellectual curiosity, and data-driven decision-making • Establish clear career paths and growth opportunities for team members across different analytical specializations • Enable client-facing teams (pods) to confidently communicate performance insights and opportunities through accessible, standardized reporting • Develop analysts to serve as the trusted advisor to clients on measurement strategy, helping brands understand how to evaluate their performance and identify growth opportunities • Translate complex analytical findings into compelling narratives that resonate with brand leadership and drive strategic decision-making • Partner with leaders across Business Development, Retail, Operations, and Advertising to ensure analytics capabilities align with organizational growth objectives