Role Description Remote Recruitment is hiring a PPC Specialist for our UK-based clients. This is a fully remote position offering South African professionals an excellent opportunity to work with leading UK employers from home. You will work UK business hours and join a supportive, fast-growing team. - Plan, build, launch and continuously optimise Google Ads, Meta and LinkedIn campaigns - Manage and allocate advertising budgets strategically to maximise ROAS and efficiency - Conduct in-depth keyword research, audience analysis and competitive benchmarking - Design and execute A/B tests on ad copy, creatives, landing pages and bidding strategies - Produce detailed weekly and monthly performance reports with actionable insights - Stay current with platform updates and industry trends to maintain competitive advantage Qualifications - 3+ years of hands-on PPC or paid media campaign management experience - Google Ads certified and Meta Blueprint certification is advantageous - Strong analytical skills with proficiency in Google Analytics 4 and Excel - Experience managing significant advertising budgets across multiple platforms - Data-driven mindset with excellent attention to detail and communication skills Requirements - 3+ years of hands-on PPC or paid media campaign management experience - Google Ads certified and Meta Blueprint certification is advantageous - Strong analytical skills with proficiency in Google Analytics 4 and Excel - Experience managing significant advertising budgets across multiple platforms - Data-driven mindset with excellent attention to detail and communication skills Benefits - R29,000/month - 100% remote, UK business hours - Career growth and professional development - Exposure to leading UK businesses and practices

• Script LinkedIn and Twitter in the founder's voice across every content pillar: Google Ads and direct response thought leadership, the ecommerce operator perspective, agency building, business philosophy, and personal brand. • Write Instagram video scripts, and grow into other formats over time. • Help shape the direction and content pillars of the personal brand alongside the founder. • Research what is moving across DTC, direct response, and the wider space, and turn it into timely content before the feed catches up. • Work alongside the content team to keep voice and calendar tight. • Use Claude to produce at volume while knowing the difference between AI leverage and AI slop.**

• Lead the paid search channel, ensuring strong execution across campaign structure, bidding, keywords, budget allocation, testing, and optimization. • Manage and coordinate a small paid search team, ensuring clear priorities, fast execution, and strong performance accountability. • Remain hands-on in campaign management, actively working inside the platforms and supporting daily optimizations. • Drive rapid scaling while maintaining strong control over efficiency, CPA, ROAS, payback, and other key business KPIs. • Define testing priorities across keywords, landing pages, bidding strategies, geographies, and campaign structures. • Monitor daily performance and quickly identify risks, opportunities, and required budget reallocations. • Work closely with Marketing Leadership, Data, Creative, Product, and CRO teams to align growth strategy, forecasts, and execution. • Build clear reporting routines and communicate performance updates, risks, and next steps to senior stakeholders. • Support the development of best practices and playbooks that can be replicated across other MAU growth projects.

Title: Senior Demand Generation Specialist Location: TN, US Department: Marketing Job Description: Bailey International is a forward-thinking company dedicated to excellence in Sales Operations and Supply Chain management. We specialize in engineering, manufacturing, and sourcing hydraulic and electronic control solutions that drive key industries like agriculture, construction, and transportation. With a steadfast focus on quality, innovation, and customer success, we take pride in being a trusted partner in motion control solutions. Whether on the shop floor or in the boardroom, our culture is built on integrity, collaboration, and a commitment to continuous improvement. Job Summary The Senior Demand Generation Specialist is responsible for developing, executing, and optimizing integrated marketing campaigns that generate qualified leads, accelerate sales opportunities, and support revenue growth across Bailey International’s marketing channels. This role uses data, customer insights, and cross-functional collaboration to improve campaign performance, strengthen customer engagement, and support the full buyer journey from awareness through conversion. Job Responsibilities - Executes integrated demand generation campaigns across email, paid search, social media, display advertising, webinars, content marketing, and other digital channels - Develops and optimizes lead nurturing campaigns that move prospects through the buyer journey - Supports account-based marketing (ABM) initiatives targeting strategic customer and prospect accounts - Partners with Product Management on product launches and go-to-market campaigns - Understands complex products and services, identifies critical features and benefits, and continuously identifies opportunities to improve lead generation and conversion performance - Works closely with the Marketing Operations Coordinator to oversee automated marketing workflows, customer segmentation, lead scoring, and life-cycle campaigns, as well as to oversee marketing campaign results reporting and KPI dashboards - Manages paid search and paid social campaigns, as well as SEO/GEO initiatives and website landing page conversion optimization, working with vendor agencies as needed - Analyzes campaign data and provides recommendations for continuous optimization around campaign messaging, landing pages, and digital advertising copy - Supports development of sales enablement materials that help accelerate opportunities, as well as supports trade shows, customer events, webinars, and product launches, as needed - Coordinates campaign assets with the Visual Content Specialist, product managers, and external vendors - Effectively communicates with and presents to senior leadership and key project stakeholders Job Requirements - Bachelor's degree in Marketing, Business, Communications, or related field preferred; equivalent combination of education and relevant experience may be considered - At least five years of experience in a demand generation, digital marketing, marketing automation, or a related B2B marketing role - Experience executing multi-channel marketing campaigns - Experience using marketing automation and CRM platforms (HubSpot preferred) - French language proficiency preferred based on customer, product, or market support needs. - Industrial, manufacturing, or technical marketing experience is preferred Essential Job Function - Develop and execute integrated demand generation campaigns. - Manage lead nurturing, segmentation, and marketing automation workflows. - Analyze campaign performance and recommend optimizations. - Collaborate with Sales, Product Management, eCommerce, and external vendors. - Support product launches, webinars, events, trade shows, and sales enablement. - Strong analytical, communication, project management, and presentation skills. - Ability to translate complex technical products into customer-focused messaging. - Ability to manage multiple campaigns and priorities in a fast-paced environment. Physical/Work Environment Requirements - Sits in an office environment and/ or in front of a computer for long periods of time with or without reasonable accommodations - Ability to travel up to 15-20% of the time for meetings, trade shows, or other business needs with or without reasonable accommodations - Occasional evening/weekend work based on business needs - Hybrid role based within Knoxville-area radius (1 hour/50 mile) At Bailey International, we prioritize culture and seek candidates who embody our core values: Passion, Teamwork, Creativity, and Delivery. The ideal candidate brings a positive attitude, thrives in a collaborative environment, communicates proactively, and demonstrates curiosity, innovation, and adaptability. As a company rooted in continuous improvement, we encourage all employees to contribute creatively, while fostering both personal and team growth. We are committed to building an inclusive workplace where everyone feels valued and respected. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local laws. If this resonates with you, we’d love to hear from you.