RIFLE

• Own paid media agency and strategy across Meta, Google, Pinterest, and Bing • Manage channel budgets, pacing, and investment allocation • Monitor and optimize key performance metrics • Collaborate with agency partners to develop and execute acquisition strategies • Lead lifecycle marketing strategy through Klaviyo in partnership with agency • Optimize key customer journeys • Serve as the primary point of contact for our marketing agency partners • Develop campaign briefs that align business objectives, seasonal priorities, and brand initiatives • Own attribution reporting and performance analysis across marketing channels • Manage product feeds across advertising and marketplace channels