• Script LinkedIn and Twitter in the founder's voice across every content pillar: Google Ads and direct response thought leadership, the ecommerce operator perspective, agency building, business philosophy, and personal brand. • Write Instagram video scripts, and grow into other formats over time. • Help shape the direction and content pillars of the personal brand alongside the founder. • Research what is moving across DTC, direct response, and the wider space, and turn it into timely content before the feed catches up. • Work alongside the content team to keep voice and calendar tight. • Use Claude to produce at volume while knowing the difference between AI leverage and AI slop.**

• Lead the paid search channel, ensuring strong execution across campaign structure, bidding, keywords, budget allocation, testing, and optimization. • Manage and coordinate a small paid search team, ensuring clear priorities, fast execution, and strong performance accountability. • Remain hands-on in campaign management, actively working inside the platforms and supporting daily optimizations. • Drive rapid scaling while maintaining strong control over efficiency, CPA, ROAS, payback, and other key business KPIs. • Define testing priorities across keywords, landing pages, bidding strategies, geographies, and campaign structures. • Monitor daily performance and quickly identify risks, opportunities, and required budget reallocations. • Work closely with Marketing Leadership, Data, Creative, Product, and CRO teams to align growth strategy, forecasts, and execution. • Build clear reporting routines and communicate performance updates, risks, and next steps to senior stakeholders. • Support the development of best practices and playbooks that can be replicated across other MAU growth projects.

Title: Senior Demand Generation Specialist Location: TN, US Department: Marketing Job Description: Bailey International is a forward-thinking company dedicated to excellence in Sales Operations and Supply Chain management. We specialize in engineering, manufacturing, and sourcing hydraulic and electronic control solutions that drive key industries like agriculture, construction, and transportation. With a steadfast focus on quality, innovation, and customer success, we take pride in being a trusted partner in motion control solutions. Whether on the shop floor or in the boardroom, our culture is built on integrity, collaboration, and a commitment to continuous improvement. Job Summary The Senior Demand Generation Specialist is responsible for developing, executing, and optimizing integrated marketing campaigns that generate qualified leads, accelerate sales opportunities, and support revenue growth across Bailey International’s marketing channels. This role uses data, customer insights, and cross-functional collaboration to improve campaign performance, strengthen customer engagement, and support the full buyer journey from awareness through conversion. Job Responsibilities - Executes integrated demand generation campaigns across email, paid search, social media, display advertising, webinars, content marketing, and other digital channels - Develops and optimizes lead nurturing campaigns that move prospects through the buyer journey - Supports account-based marketing (ABM) initiatives targeting strategic customer and prospect accounts - Partners with Product Management on product launches and go-to-market campaigns - Understands complex products and services, identifies critical features and benefits, and continuously identifies opportunities to improve lead generation and conversion performance - Works closely with the Marketing Operations Coordinator to oversee automated marketing workflows, customer segmentation, lead scoring, and life-cycle campaigns, as well as to oversee marketing campaign results reporting and KPI dashboards - Manages paid search and paid social campaigns, as well as SEO/GEO initiatives and website landing page conversion optimization, working with vendor agencies as needed - Analyzes campaign data and provides recommendations for continuous optimization around campaign messaging, landing pages, and digital advertising copy - Supports development of sales enablement materials that help accelerate opportunities, as well as supports trade shows, customer events, webinars, and product launches, as needed - Coordinates campaign assets with the Visual Content Specialist, product managers, and external vendors - Effectively communicates with and presents to senior leadership and key project stakeholders Job Requirements - Bachelor's degree in Marketing, Business, Communications, or related field preferred; equivalent combination of education and relevant experience may be considered - At least five years of experience in a demand generation, digital marketing, marketing automation, or a related B2B marketing role - Experience executing multi-channel marketing campaigns - Experience using marketing automation and CRM platforms (HubSpot preferred) - French language proficiency preferred based on customer, product, or market support needs. - Industrial, manufacturing, or technical marketing experience is preferred Essential Job Function - Develop and execute integrated demand generation campaigns. - Manage lead nurturing, segmentation, and marketing automation workflows. - Analyze campaign performance and recommend optimizations. - Collaborate with Sales, Product Management, eCommerce, and external vendors. - Support product launches, webinars, events, trade shows, and sales enablement. - Strong analytical, communication, project management, and presentation skills. - Ability to translate complex technical products into customer-focused messaging. - Ability to manage multiple campaigns and priorities in a fast-paced environment. Physical/Work Environment Requirements - Sits in an office environment and/ or in front of a computer for long periods of time with or without reasonable accommodations - Ability to travel up to 15-20% of the time for meetings, trade shows, or other business needs with or without reasonable accommodations - Occasional evening/weekend work based on business needs - Hybrid role based within Knoxville-area radius (1 hour/50 mile) At Bailey International, we prioritize culture and seek candidates who embody our core values: Passion, Teamwork, Creativity, and Delivery. The ideal candidate brings a positive attitude, thrives in a collaborative environment, communicates proactively, and demonstrates curiosity, innovation, and adaptability. As a company rooted in continuous improvement, we encourage all employees to contribute creatively, while fostering both personal and team growth. We are committed to building an inclusive workplace where everyone feels valued and respected. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local laws. If this resonates with you, we’d love to hear from you.

Role Description The Team Leader, Paid Search will be responsible for leading the paid search strategy and execution, managing a small but high-performing team while remaining deeply involved in day-to-day campaign management. This is not a purely strategic or coordination role. We are looking for someone who is comfortable working at a very intense rhythm, directly managing campaigns, identifying optimization opportunities, scaling performance, and supporting the team in execution. Key Responsibilities - Lead the paid search channel, ensuring strong execution across campaign structure, bidding, keywords, budget allocation, testing, and optimization. - Manage and coordinate a small paid search team, ensuring clear priorities, fast execution, and strong performance accountability. - Remain hands-on in campaign management, actively working inside the platforms and supporting daily optimizations. - Drive rapid scaling while maintaining strong control over efficiency, CPA, ROAS, payback, and other key business KPIs. - Define testing priorities across keywords, landing pages, bidding strategies, geographies, and campaign structures. - Monitor daily performance and quickly identify risks, opportunities, and required budget reallocations. - Work closely with Marketing Leadership, Data, Creative, Product, and CRO teams to align growth strategy, forecasts, and execution. - Build clear reporting routines and communicate performance updates, risks, and next steps to senior stakeholders. - Support the development of best practices and playbooks that can be replicated across other MAU growth projects. Qualifications - Proven experience managing and scaling Google Ads/Bing Ads campaigns in high-growth environments. - Strong hands-on knowledge of campaign management, keyword strategy, bidding models, budget scaling, account structure, and performance optimization. - Experience working with automation in Paid Search campaign management is highly preferred, including campaign creation at scale, automated bidding workflows, bulk optimization processes, scripts, feeds, and reporting automation. - Previous experience leading or coordinating a team, or strong potential and motivation to lead, ideally in a fast-paced performance marketing environment. - Ability to work with high budgets, aggressive growth targets, and fast-changing priorities. - Strong analytical mindset with the ability to interpret performance data and translate it into clear actions. - Comfortable working under pressure and maintaining execution speed without losing quality. - Strong communication skills and ability to work closely with cross-functional stakeholders. Benefits - Flexible career path with personalized internal training and an annual budget for external learning opportunities. - Flexible schedule with flextime and the option of working fully remote or from our Barcelona office. - Free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August. - Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services). - 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days! - Office perks including free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views. - Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary. Equal Employment Opportunity Employer Our company is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your high energy, skills, and willingness to be part of a great project! Location You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.