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SEO Specialist
Location
VST (UTC+7) + 6 moreAll locations: VST (UTC+7) | CTT (UTC+8) | JST (UTC+9) | ACT (UTC+9:30) | AET (UTC+10) | SST (UTC+11) | NST (UTC+12)
Posted
7 days ago
Salary
0
Seniority
Mid Level
Job Description
SEO Specialist
In Marketing We Trust
Role Description You will play a key role in driving organic growth for a variety of clients within the agency. You’ll be responsible for designing and executing SEO strategies tailored to client objectives, optimising web properties, and leveraging automation to improve efficiency. Your role will blend technical expertise, data-driven insights, and creative problem-solving to enhance search visibility across both traditional search engines and emerging AI-driven discovery platforms. Our clients are large enterprise companies, often multinational, with complex technical challenges and extensive website structures, some exceeding one million pages. This requires a deep understanding of large-scale SEO strategies, automation, and advanced technical problem-solving to ensure optimal search performance. Beyond SEO execution, you will have a strong understanding of how SEO fits within the broader digital marketing ecosystem, ensuring that strategies are aligned with wider business and marketing goals, including paid media, content marketing, PR, and conversion optimisation. Key Responsibilities - SEO Strategy & Execution - Develop and implement SEO strategies aligned with clients’ business goals and key performance indicators (KPIs). - Lead full-cycle SEO initiatives, from technical improvements to content optimisation and link-building strategies. - Identify opportunities for automation to streamline SEO processes, such as technical audits, reporting, and content recommendations. - Technical SEO & Site Optimisation - Conduct in-depth technical SEO audits to identify issues inhibiting organic search performance. - Recommend and implement improvements to website architecture, internal linking structures, page speed, structured data, and crawl efficiency. - Leverage automation and AI-powered tools for ongoing site monitoring, audits, and data analysis. - Ensure proper implementation of schema markup, canonical tags, hreflang attributes, and other technical SEO elements. - On-Page & Content Optimisation - Perform keyword research and intent analysis to guide content creation and improve targeting. - Develop advanced on-page strategies, incorporating AI-driven content generation, semantic optimisation, and entity-based keyword clustering. - Work closely with content teams to provide detailed SEO briefs, ensuring alignment with E-E-A-T principles and user intent. - Optimise metadata, headings, internal linking structures, and content for improved rankings and visibility. - Off-Page SEO & Authority Building - Conduct backlink profile analysis and develop strategies to enhance domain authority. - Coordinate digital PR and outreach campaigns to acquire high-quality, relevant links. - Monitor brand mentions and opportunities for authoritative placements across AI-curated knowledge sources and traditional SERPs. - Competitive & Market Analysis - Research and analyse competitors’ SEO strategies, content, and backlink profiles to identify opportunities and threats. - Stay ahead of industry trends, algorithm updates, and emerging AI-driven search landscapes. - Reporting, Analytics & Performance Monitoring - Track and analyse key SEO metrics, including organic traffic, rankings, conversions, and engagement. - Present in-depth findings, insights, and strategic recommendations to clients and internal stakeholders on a regular basis. - Contribute to and present Quarterly Business Reviews (QBRs), leveraging data to drive forward-looking SEO strategies. Qualifications - An experienced SEO professional with at least 7 years in SEO and 2 years of recent agency experience, with a proven track record of delivering results across various industries. - Strong experience in handling large websites (with more than 100,000 pages). - Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations. - Using OpenAI or similar platforms to work smarter, not harder. - Comfortable working with SEO tools like Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMrush, OpenAI, Gemini and AI-driven SEO platforms. - Proactive, innovative, and eager to stay ahead of evolving SEO trends, including AI-powered search and emerging search platforms. - Strong communication skills, capable of presenting complex SEO concepts to clients and internal teams. - A strategic thinker who understands how SEO contributes to the overall marketing mix and business growth. Requirements - Position title: SEO Specialist - Department: Digital Delivery/SEO - Report to: Head of SEO - Direct report: N/A - Days/Hours: M-F/40 hours/week | Full-time | Permanent - Employment type: Full-time if you live and work in Australia with an AUS tax number. Contractor if you're outside of Australia and don't have an AUS tax registration number. - Targeted timezones/locations: GMT+7, +8, +9, +10, +11, +12 - Note: only applications within the targeted time zones/locations are being processed.
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