Fresh Prints

Role Description This role carries the title Chief of Staff, which is a highly hands-on execution role rather than a traditional executive leadership position. The person in this role will spend their time: - Driving projects forward - Improving processes - Coordinating across teams - Conducting research - Managing priorities - Serving as a trusted operational partner to the CEO This role is best suited for candidates with experience in: - Executive support - Operations - Project management - Business operations - Founder support Compensation: $900-$1000/monthly Key Responsibilities - Executive Operations & Support - Manage executive communications, inbox organization, and follow-up actions. - Coordinate calendars, meetings, appointments, and recurring priorities. - Prepare meeting summaries, reports, and internal documentation. - Help prioritize competing requests and ensure key initiatives remain on track. - Serve as a trusted operational partner to the CEO across multiple areas of the business. - Project Management & Special Initiatives - Coordinate and manage projects from planning through execution. - Track deliverables, deadlines, action items, and stakeholder responsibilities. - Follow up with internal and external stakeholders to ensure progress. - Support implementation of strategic initiatives and operational improvements. - Assist with new business initiatives, research projects, and special assignments. - Research & Business Analysis - Conduct research on vendors, products, services, technology solutions, and business opportunities. - Gather information and provide organized recommendations to leadership. - Assist with vendor evaluations, RFP creation, and solution comparisons. - Analyze operational reports and identify trends, risks, or opportunities. - Support decision-making through research, documentation, and analysis. - Operations & Process Improvement - Identify inefficiencies and opportunities to improve workflows. - Create and maintain SOPs, process documentation, and operational playbooks. - Assist with implementation of systems, tools, and operational improvements. - Help standardize recurring processes across multiple businesses. - Ensure information and communication flow effectively between teams. - Technology & AI Enablement - Research and recommend tools that improve productivity and efficiency. - Assist with implementation of AI and automation solutions. - Document workflows and support technology adoption initiatives. - Help identify opportunities to streamline repetitive tasks and manual processes. - Cross-Functional Business Support - Support initiatives across multiple businesses within the Top Shelf Collective portfolio. - Coordinate with vendors, partners, consultants, and service providers. - Assist with operational reporting, project tracking, and administrative workflows. - Take ownership of recurring responsibilities and continuously improve them over time. Qualifications - 4+ years of experience in executive support, operations, project management, business operations, founder support, or a similar hands-on execution role. - Exceptional written and verbal English communication skills. - Strong organizational and time management abilities. - Demonstrated ability to manage multiple priorities simultaneously. - Strong problem-solving, research, and analytical skills. - High level of accountability and ownership. - Ability to work independently and proactively identify solutions. - Proficiency with Google Workspace, Microsoft Office, and modern collaboration tools. Preferred Qualifications - Experience supporting founders, executives, or business owners. - Experience working in entrepreneurial, startup, or small business environments. - Experience creating SOPs and operational documentation. - Familiarity with AI tools such as ChatGPT, Claude, Gemini, or similar platforms. - Exposure to vendor management, procurement, operations, or process improvement. - Experience coordinating multiple projects across different departments or business units. Ideal Candidate Profile - Proactive and highly resourceful. - Naturally curious with a strong desire to learn. - Comfortable operating in ambiguity and figuring things out independently. - Strong attention to detail and follow-through. - Excellent communicator who keeps stakeholders informed and aligned. - Able to balance strategic thinking with hands-on execution. - Process-oriented while remaining flexible and adaptable. - Takes ownership of outcomes rather than simply completing assigned tasks. - Excited by the opportunity to work directly with a business owner and support multiple projects and growing businesses. Job Details - Salary: $900-$1000/monthly - Shift: Monday–Friday, 8:00 AM – 5:00 PM EST. - Opportunity: Play a key role in improving operations, implementing systems, and supporting business growth across multiple companies. - Environment: Work directly with the CEO of a growing portfolio of locally owned businesses and gain exposure to a wide variety of business operations, projects, and leadership initiatives. - Type: Full-time REMOTE role.

• Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space • Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page • Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation • Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic • Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site • Identify internal linking opportunities that improve crawlability and distribute page authority across the site • Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint • Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces • Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically • Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise • Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time • Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot • Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations • Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings • Stay current on how generative search is evolving and bring back relevant insights • Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap • Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content • Develop and refine the framework for measuring content ROI

• Own Intelligems' long-tail partner base — a 200+ account portfolio of agency partners • Reporting to the Director of Agency Partnerships • Keep unowned partners active, informed, and referring through a fully digital-first, written motion • Run signal-based outreach to partners in this pool, flagging relevant moments • Keep partners engaged and informed without a call-based motion, owning the written relationship end to end • Build and maintain lightweight enablement assets for the long-tail pool • Identify partners showing signs of activation or high potential • Own HubSpot hygiene for the partnerships org • Manage partner program onboarding logistics end to end • Review inbound partner applications and referrals for program fit and eligibility • Aggregate insights from digital interactions to influence roadmap and process • Collaborate with Sales and CS to ensure smooth handoffs when long-tail partners refer active prospects

• Defining how Fresh Prints grows and retains its most valuable accounts at the company level, not simply running better campaigns. • Building an account strategy that continues to work as chapters, decision-makers, relationships, and buying cycles change. • Identifying the few highest-leverage bets that could materially increase account value, then focusing the business around them. • Turning strategy into execution through direct ownership, cross-functional influence, and systems that scale. • Shaping how Marketing, Sales, Operations, and account-facing teams approach retention, expansion, and long-term account development. • Building account growth into a durable business capability, not an initiative that resets every campaign cycle.

• Build and own your pipeline. Prospect daily through cold calls, email, and LinkedIn; the majority of your opportunities should be self-sourced. • Run the full sales cycle: identify target accounts, reach decision-makers, run discovery and pitches, negotiate pricing and terms, and close. • Work from and improve our proven outbound playbook. • Partner with marketing on shared target accounts. • Travel to industry conferences and events to build pipeline. • Hit daily, weekly, and quarterly activity and pipeline metrics. • Meet and exceed quarterly sales quota. • Track and update all sales activities and contacts in the CRM.

• Build the long-term growth strategy for Fresh Prints’ highest-value accounts. • Define how the business should identify, segment, prioritise, invest in, retain, and expand those accounts over time. • Develop a strategy that remains effective even as student leaders, decision-makers, buying committees, and internal account owners change. • Use customer insight, account data, and commercial judgment to identify the few opportunities that could materially change account value across the business. • Shape decisions across sales motions, customer experience, and account coverage when those decisions are necessary to unlock growth. • Take responsibility for moving the strategy from an idea into how the company actually operates. • Use AI, automation, process, and disciplined prioritisation to operate with the leverage of a much larger team. • Partner with Sales, BDM, Campus Manager leadership, Marketing, Creative, Data, and Operations to translate the strategy into clear actions, ownership, and operating rhythms. • Build the systems, decision rules, and playbooks that allow teams to execute the strategy correctly without depending on you to manage every action. • Represent account growth and retention in executive-level conversations. • Bring a clear, evidence-backed point of view on where the company should place its bets, what it should stop doing, and what needs to change. • Measure success through changes in retention, expansion, and account value, not simply through campaign delivery or short-term engagement metrics.

• Defining how Fresh Prints grows and retains its most valuable accounts at the company level, not simply running better campaigns. • Building an account strategy that continues to work as chapters, decision-makers, relationships, and buying cycles change. • Identifying the few highest-leverage bets that could materially increase account value, then focusing the business around them. • Turning strategy into execution through direct ownership, cross-functional influence, and systems that scale. • Shaping how Marketing, Sales, Operations, and account-facing teams approach retention, expansion, and long-term account development. • Building account growth into a durable business capability, not an initiative that resets every campaign cycle.

• Own and manage the executive's calendar, balancing competing priorities while protecting strategic focus time • Coordinate meetings across multiple stakeholders and time zones • Anticipate scheduling conflicts and proactively resolve them • Prepare agendas, briefing materials, and supporting documentation before meetings • Ensure the executive is informed, prepared, and operating efficiently throughout each day • Utilize Fireflies or similar AI-powered meeting assistants to capture meeting transcripts • Convert discussions into concise summaries, action items, and executive briefs • Organize documentation and meeting records across internal systems • Track follow-ups, commitments, and deadlines to ensure timely completion • Drive accountability by following up with stakeholders on outstanding action items • Manage and prioritize incoming email communications • Draft professional correspondence on behalf of the executive • Identify urgent matters requiring immediate attention • Maintain a highly organized inbox and ensure timely responses • Support clear communication across internal teams, external partners, and leadership • Coordinate multiple operational initiatives simultaneously while tracking progress against deadlines • Maintain project trackers, timelines, and priority lists • Monitor milestones and proactively identify risks or blockers • Coordinate with cross-functional teams, vendors, consultants, and external partners • Prepare executive status updates, reports, and project summaries • Ensure action items remain on schedule and stakeholders remain aligned • Coordinate domestic travel arrangements, including flights, accommodations, transportation, and itineraries • Manage schedule changes and travel adjustments as needed • Maintain organized travel documentation and itineraries • Process and reconcile expense reports and receipts • Ensure compliance with company policies and reporting requirements • Support weekly planning, prioritization, and operational planning sessions • Organize documentation, trackers, and executive resources • Manage recurring administrative processes and reminders • Serve as a trusted operational partner for executive support and coordination • Continuously improve workflows and identify opportunities to increase operational efficiency

• Owning every word that goes out — subject lines, body, CTAs — across email and SMS • Turning a solid technical setup into a channel people actually look forward to hearing from • Building lifecycle flows that feel like a conversation, not a drip someone got trapped in • Writing for a college-age audience in a voice that feels made for them, not blasted at them • Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next • Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments • Work with our brand and creative teams on design and copy so every send feels on-brand • Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time • Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them • Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing • Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS • Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table • Own segmentation: define the audiences and journey logic that decide who gets what, when • Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box • Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation • Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance • Report on performance on a regular cadence — what's working, what isn't, and what you're changing based on the data • Bring a point of view: not just 'open rate was 28%,' but 'here's what that tells us about the subject-line approach, and here's what I'm testing next'

• Extract details on inbound leads using Shopify and Store Leads to equip the sales team with more information for a demo call. • Analyze leation flow charts to decide whether a new inbound lead is qualified for the sales team. • Identify and research potential outbound leads for the sales team. This may involve using databases, online research tools, and other resources to find potential clients and customize outreach to their brand. • Manage and organize sales data. This may involve inputting data into databases, ensuring data accuracy, and creating reports and dashboards for the sales team. • Perform various administrative tasks such as drafting and responding to emails, scheduling appointments, and maintaining sales records. • Conduct market research to help the sales team better understand their target audience, competitors, and industry trends. This may involve analyzing sales data, conducting surveys, and researching industry publications. • Support the sales team in their efforts to generate revenue. This may involve assisting with sales presentations, preparing sales reports, and coordinating with other departments.