Fresh Prints logo
Fresh Prints

America's fastest growing collegiate custom apparel company six years in a row.

SEO, GEO Content Specialist

SEO MarketingSEO MarketingFull TimeRemoteMid LevelTeam 11-50Since 2013H1B No SponsorCompany SiteLinkedIn

Location

India

Posted

8 days ago

Salary

0

Seniority

Mid Level

Bachelor Degree2 yrs expEnglishSpring

Job Description

SEO, GEO Content Specialist

Fresh Prints

• Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space • Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page • Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation • Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic • Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site • Identify internal linking opportunities that improve crawlability and distribute page authority across the site • Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint • Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces • Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically • Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise • Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time • Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot • Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations • Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings • Stay current on how generative search is evolving and bring back relevant insights • Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap • Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content • Develop and refine the framework for measuring content ROI

Job Requirements

  • 2+ years of experience in content marketing, SEO writing, or a closely related field
  • A portfolio of published work that demonstrates strong writing quality and search performance
  • Hands-on experience with SEO tools: Ahrefs, SEMrush, Google Search Console, or equivalent
  • Demonstrated understanding of on-page SEO best practices: keyword research, search intent mapping, header structure, internal linking, meta optimization
  • Familiarity with GEO / AI search optimisation is a strong plus
  • Ability to write in multiple formats: long-form guides, short blog posts, product descriptions, landing page copy
  • Comfort working as an IC in a fast-moving, scrappy environment

Benefits

  • 2-month paid Sabbatical to eligible employees

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