Seer Interactive

• You, the Channel Lead for our SEO Division will oversee overall strategy on client accounts, and align the internal team on strategic direction and priorities. • Though you will not manage direct reports, you will have the ability to measure the efficacy of strategy (rankings, traffic, conversions) in business metrics (leads, revenue, lifetime value) and make decisions based on data for SEO & all Channels for your clients. • You will have the demonstrated ability to communicate the gravity of SEO findings (problems and solutions) to all client stakeholders, including c-level's with minimal SEO knowledge.

• Identify and engage high-fit accounts using HubSpot, LinkedIn, and other tools • Develop early-stage relationships with senior marketing and digital leaders • Turn Seer's thought leadership, webinars, and events into real demand • Own data and operational infrastructure in HubSpot, developing data quality standards • Test messaging in the field, synthesize what's resonating, and inform team positioning

• Partner directly with clients to develop and operationalize GEO measurement strategies across AI-powered search experiences • Support Seer’s GEO Test & Learn initiatives by defining hypotheses, establishing testing methodologies, identifying success metrics, and evaluating causal relationships between marketing activities and business outcomes • Distinguish correlation from incrementality through thoughtful experimental design and analytical rigor • Work cross-functionally with SEO, Paid Media, Creative, and Data teams to evaluate how AI-driven customer experiences influence awareness, behaviors, conversions, and loyalty • Help clients evolve beyond traditional funnel reporting toward modern measurement frameworks that reflect nonlinear customer journeys • Use Claude and other AI tools to generate analytical outputs, then translate those findings into clear, confident narratives for client stakeholders and executive audiences

• You will be responsible for a $2.5M revenue target from inbound leads • You will not only manage inbound leads but also develop your own pipeline through strategic outbound efforts • You will demonstrate expertise in both inbound and outbound strategies • You will own and manage all processes from lead qualification, needs + strategy consultation, through to the client kick-off meeting • You’ll collaboratively create and present comprehensive SEO, PPC, and Analytics strategies to prospective clients including their C-level executive team • By demonstrating big picture marketing strategy, you’ll consult with prospective clients • You could conduct preliminary competitive SEO, PPC, and Analytics analyses for inbound leads • You will prepare and deliver site-specific proposals and negotiate contracts • You’ll become a thought leader in the space • You deliver the white glove approach to all clients • You will leverage sales methodologies, with a preference for MEDDIC

• Set the technical direction for Seer’s data platform — define the architecture, the standards, and the roadmap that other engineers build against. • Architect Seer’s data platform end-to-end across BigQuery, Dataflow, Airflow, Cloud Run, Cloud Functions, and Cloud Storage, making the cost, latency, and freshness tradeoffs that let us scale without surprises. • Set the standard for how we model and serve data, from dbt project structure to LookML, Looker explores, and embedded Looker experiences inside client portals and internal tools. • Mentor data engineers and analysts across the team — pair on tough problems, lead architectural reviews, leave PR comments that make people better (not just their code), and run the occasional workshop on TDD, git internals, or LLM-augmented engineering. • Champion engineering practice — TDD, modular Pytest suites, clean Git workflows, and CI/CD pipelines with multi-stage deploys. Make the bar visible, then help everyone meet it. • Tune what’s expensive: hunt down the slow query, the redundant DAG, the leaky storage policy. Cut BigQuery costs and dashboard load times, and bring the team along with you. • Leverage tools like ChatGPT, Claude, Gemini, and prompt-evaluation harnesses to accelerate research, code review, and pipeline development — and design AI-driven workflows that scale Seer’s engineering throughput. • Document and teach. Write playbooks that survive system evolution, decision records that explain *why* not just *what*, and onboarding paths that compound across new hires.

• Serve as Seer's People Partner (HRBP) across all business units, acting as a trusted advocate for your stakeholders. Build strong relationships with business unit leaders and employees alike, balancing empathy with sound guidance to ensure our people strategy aligns with business goals. • Handle Complex Situations with Judgment and Care: Own sensitive employee relations matters end-to-end - including conflict resolution, medical accommodations, leave cases, and legal partnerships - balancing fairness, empathy, and business priorities. Serve as the PX team's primary liaison to legal counsel. • Lead and Project Manage Org-Wide People Initiatives: Own complex, cross-functional programs from philosophy-setting through execution and communication. Advise on compensation strategy, own role transitions, maintain HR policies, and regularly brief the VP of People on organizational health, emerging themes, and recommended actions. • Own Learning & Development and Manager Enablement: Set the philosophy and roadmap for organizational learning. Build and facilitate content for our Lunch & Learn series and LMS (Seismic), design manager-specific and IC curricula, and translate organizational listening into actionable enablement experiences - workshops, lessons, and automation-assisted tools. • Lead Bi-Annual Performance Calibrations: Facilitate calibration sessions across business units, coaching leaders on consistency and fairness. Surface patterns to inform strategic recommendations and connect the dots between performance data, culture signals, and people priorities. • Manage and Develop the People Operations Team: Directly manage the People Operations Senior Associate with coaching, goal-setting, and growth support. Maintain working knowledge of all core PX programs - recognition, anniversaries, benefits, onboarding, offboarding - and own key broker and vendor relationships as needed. • Champion Culture and Engagement: Partner with the VP of People Experience on org-wide people initiatives. Regularly assess business unit health through conversations, feedback, and engagement data - surfacing opportunities for connection, belonging, and culture-building before they become gaps. • Innovate Through AI and Tooling: Proactively identify opportunities to streamline people workflows through technology. Build or commission AI-powered tools, automations, and Claude-based agents that remove friction for managers and team members at scale.

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities—our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed. At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning — ensuring that AI is embedded in how we think, operate, and grow. If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday—keep reading. Seer is a remote-first agency and a Certified B-Corp, with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours. Join Our Talent Pool We don't have an open position right now, but we're building a pipeline of talented people for future needs. By applying, you'll be on our radar and when a role opens that matches your background, we'll reach out to see if you're still interested and available. We review all applications and keep them on file, so we promise your effort isn't wasted. In the meantime, stay connected and sign up for our newsletter to hear about new opportunities first. The Role: You, the SEO/GEO Manager of our dreams, are a strategic consultant and will spend your days creating digital marketing strategies that tie into clients’ overall marketing plans and business goals. At Seer, AI is embedded in how we deliver smarter, faster, and more strategic outcomes and search is evolving beyond traditional rankings into AI Overviews, generative results, and LLM-powered discovery experiences. You are passionately engaged with this evolving search landscape and understand how to position brands for visibility across both traditional search engines and emerging AI-driven interfaces. You don’t just optimize for rankings, you think about discoverability, content visibility within AI-generated results, and how search behavior is shifting. You’re intellectually curious, systems-minded, and not afraid to test emerging tools, design AI-driven workflows, or challenge conventional SEO thinking. Role Highlights - Lead organic strategy for a portfolio of clients, building annual and quarterly roadmaps that account for both traditional SEO performance and Generative Engine Optimization (GEO) visibility across AI-driven search environments. - Serve as the primary point of contact for clients, guiding strategic conversations around organic growth, AI Overviews, LLM-powered discovery tools, and how evolving search behavior impacts brand visibility and competitive positioning. - Conduct in-depth content gap analyses, competitive research, keyword strategy, and SERP landscape analysis including evaluating how client content surfaces within traditional Search, AI-generated results and other generative search experiences. - Translate performance data from GA4, Adobe, and Search Console into clear, actionable insights, connecting ranking shifts, traffic trends, SERP feature changes, and generative visibility signals back to client goals. - Strengthen technical foundations such as site architecture, internal linking, and structured data to improve crawlability, entity clarity, and overall discoverability across both traditional search engines and generative platforms. - Leverage tools like ChatGPT, Gemini, Claude, Perplexity, and automation platforms (Zapier, APIs) to accelerate research, synthesize insights, and support scalable SEO and GEO workflows. - Test, refine, and document AI-driven workflows and GEO experiments that enhance strategic thinking, surface new opportunities, and shape Seer’s evolving approach to modern organic visibility. Essential Skills - Experience building and driving SEO strategy across multiple industries, with the ability to evolve strategy as search shifts toward AI-generated summaries and generative search interfaces. - Strong technical SEO foundation, including site architecture, structured data, indexing diagnostics, and performance analysis — with an understanding of how these elements influence both traditional rankings and generative visibility. - Ability to tie SEO and GEO performance to business outcomes and confidently communicate strategic recommendations to senior stakeholders. - Comfort working with AI and LLM tools beyond surface-level usage — using them to analyze data, pressure-test ideas, support research, and improve workflows. - Strong analytical fluency across platforms such as GA4, Adobe, Search Console, and leading SEO tools, with curiosity around emerging GEO measurement indicators such as AI Overview presence, generative citations, and SERP volatility. - Critical thinker who evaluates AI-generated insights and GEO opportunities through real business context rather than relying solely on automation. - Strong project management skills and the ability to manage multiple clients, shifting priorities, and cross-functional collaboration. 90 Day Goals - By Day 30, you will have completed division training and begun to support clients - By Day 60, you will have supported at least 2 impactful client initiatives - By Day 90, you will be up and running at full capacity, supporting a full book of business independently This might not be the right role for you if - Time-management, context-switching, and juggling multiple projects is quite challenging - You do not want continued-learning and innovation to be an expectation - Change management is difficult and you struggle with adapting to new tools and processes - Your AI usage stops at asking ChatGPT for content drafts or simple edits, or you struggle to adapt when tools break Compensation & Benefits - $75,000-$100,000 annually. Your final offered compensation will be determined by your skills and experience - Evaluation of comp at least once a year - Benefits highlights $75,000 - $100,000 a year Ready to apply? Ditch the cover letter — we don’t need it. We’d rather see your AI chops. Use our Marketing Career AI Self-Assessment GPT to find out where you land on the AI marketing maturity curve and share your results with us. Our team is excited to read your application responses and will be using them to help determine who we’d like to meet with! Have questions about recruitment at Seer? Check out our Custom GPT: Guide to Talent Acquisition at Seer to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us. As a B-Corp Certified organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter! We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat). #LI-Remote

• Drive Paid Media strategy through an integrated approach, leveraging expertise across channels including Google, Meta/IG, LinkedIn, TikTok, Pinterest, Reddit, Programmatic, and more • Leverage big data, automation, and machine learning to make optimization and growth recommendations at scale and help clients get the most out of every dollar • Collaborate cross-functionally with SEO, Creative, and Analytics to build holistic strategies that go beyond the channel • Create, test, and optimize ad copy and landing pages rooted in data to drive relevant experiences and measurable results • Contribute to Seer's thought leadership through blog posts, industry forums, internal trainings, and team knowledge-sharing • Build and maintain strong client relationships, serving as a trusted partner and extension of their team • (For senior/lead levels) Manage and develop a team of Paid Media practitioners, setting a high bar for excellence and coaching others toward growth • (For senior/lead levels) Contribute to divisional revenue growth through up-sells, cross-sells, and partnership with the business development team

• You will be a key player in growing divisional revenue, primarily through retaining your portfolio of clients, with a healthy dose of up-selling and cross-selling when appropriate • You will build and maintain strong client relationships rooted in empathy, transparency, with the desire to help them exceed their goals • You’ll set the bar in terms of understanding of how to win in search across a breadth of industries and business models; can troubleshoot advanced SEO issues and coach mid-level SEOs • You have the demonstrated ability to leverage audience research tactics to tell a compelling story to c-levels • You’ll work to level up the team and create a strong team relationship with clients, and identify client issues & opportunities and manage with Account Managers and Client Engagement • You will create and maintain impactful relationships with senior stakeholders both internally and externally through consistent touchpoints and active listening to understand client goals, challenges and priorities • You’ll be in charge of leading renewals and upsells for non-Client Engagement clients • You’ll regularly review profitability updates shared by the Project Management Team; and coach team members and pivot priorities based on hour trends and client needs • You will partner with the Project Management Team to understand resourcing and staffing needs along with skill requirements, and consult during staffing meetings on account needs • You understand that AI has a critical role to play in how we service clients, so you’ll leverage new tools to drive efficiencies in not only your own workflows, but test and share learnings for the benefit of the greater team

• Be responsible for our front-end architecture. • Build modern and scalable web applications for real time video streaming experiences. • Work in the Javascript ecosystem using React, Typescript, and Node.js. • Create cross-platform native applications using React Native. • Focus on the User Experience while building your UI. • Work on back-end services when you need to. • Architect your code with extensibility and reusability. • Perform code reviews with team members. • Collaborate with Product and Design during feature development. • Collaborate with our Systems Engineering team. • Get excited about researching and implementing new technology. • Be proud of the work you've created!