• You will own a portfolio of 10–15 client accounts. • You will operate as the executive-level SEO voice across your book of business. • You will own the C-suite relationship, proving long-term ROI to senior stakeholders. • You will actively identify upsell, cross-sell, and expansion opportunities across your portfolio. • You'll set the bar for how Seer wins in search, across SEO and GEO. • You will help define the SEO team of tomorrow. • You will drive thought leadership through sharing knowledge about the latest industry trends. • You understand that AI has a critical role to play in how we service clients.

• Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space • Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page • Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation • Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic • Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site • Identify internal linking opportunities that improve crawlability and distribute page authority across the site • Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint • Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces • Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically • Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise • Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time • Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot • Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations • Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings • Stay current on how generative search is evolving and bring back relevant insights • Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap • Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content • Develop and refine the framework for measuring content ROI

Role Description We are looking for an Head of SEO to own and build Finch's SEO practice. This is a hands-on leadership role for someone who has already earned the right to run a department: a practitioner with strong technical depth, a builder's mindset, and the ability to define direction rather than wait for it. You will set methodology, lead execution on priority accounts, and shape how SEO is delivered across a multi-client agency environment. - Own SEO strategy end-to-end across a portfolio of clients, from audit through execution and reporting - Build and document the SEO practice: define methodology, set quality standards, and create frameworks the team can follow and scale - Lead across all three SEO pillars: technical (crawlability, site architecture, Core Web Vitals, schema), content strategy, and authority/link building - Use tools such as Ahrefs, Semrush, Screaming Frog, GA4, and GSC to drive decisions, not just reporting - Communicate SEO strategy and performance clearly to clients and internal leadership - Collaborate with cross-functional teams and manage competing client priorities simultaneously Qualifications - 6+ years of experience in SEO, with at least 2–3 years at a leadership level - Agency-side background is mandatory: you have managed multiple clients with competing priorities simultaneously - Proven track record of owning SEO strategy end-to-end, not executing a task list - Strong command of technical SEO, content strategy, and link building - Proficiency with Ahrefs, Semrush, Screaming Frog, GA4, and GSC - Experience building or rebuilding an SEO practice: methodology, standards, and scalable frameworks - Confident, concise communicator who can own client and leadership conversations on SEO - US-based with full remote availability Benefits - Work globally, stay flexible: Join a fully distributed team across the US, LATAM, Europe, and Asia. - Meaningful impact from day one: Your work directly influences client performance outcomes. - A culture built on curiosity, transparency, and ownership: We share context and empower people to make decisions. - High-caliber teammates: Collaborate with specialists across Paid Search, DSP, Creative, Analytics, and Client Success. - Learning as a default: We are building something new, experimentation and growth are part of the job.

• Lead revenue expansion of existing affiliate sites : Develop and implement long-term SEO strategies, optimize high-value pages for rankings and CTR, and own backlink campaigns across multiple affiliate sites. • Launch new affiliate sites end to end : From keyword clustering, topic mapping, content structure, and coordinating stakeholders to take new sites live from scratch. • Drive on-page and off-page performance : Conduct content audits, improve SERP feature capture, manage link-building tactics, and work with agencies and publishers to strengthen domain authority. • Identify and unlock growth opportunities : Research publishers, size new markets, assess domain authority and traffic trends, and weigh expansion options against business growth frameworks. • Manage and develop a team of SEO Content Managers : Set clear priorities, hold people accountable, coach for growth, and have the hard conversations when needed.