Role Description We’re looking for a passionate and results-driven Media Buyer to join our team and help empower small, independent retailers in the flooring and home improvement space with innovative solutions to thrive in the digital marketplace. - Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads. - Configure, troubleshoot, and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media pixels. - Collaborate with internal teams and clients to develop strategic media plans tailored to individual goals and budgets. - Analyze campaign performance and provide actionable insights, using attribution models to understand the full customer journey. - Conduct A/B tests and experiment with ad copy, creative, audiences, and bidding strategies to continuously improve results. - Provide clear reporting and communication to clients, explaining performance metrics and recommendations in simple, actionable terms. - Manage multiple accounts and prioritize tasks to meet client deadlines effectively. - Stay current with digital advertising trends, platform updates, and new technologies to maximize client success. Qualifications - Proven experience managing paid media campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. - Expertise in configuring and troubleshooting conversion tracking using GA4, Google Tag Manager, and social media pixels, including event-based triggers and custom parameters. - Strong understanding of key advertising metrics (CTR, CPC, CPA, ROAS) and their application in optimizing performance. - Advanced knowledge of attribution models and their role in analyzing the customer journey and campaign impact. - Strong written and verbal communication skills, with the ability to explain complex performance metrics and strategies in clear, actionable terms. - Analytical skills with proficiency in building reports. - Experience with A/B testing and experimentation across ad copy, creative, audiences, and bidding strategies. Knowledge of CRO is a plus. - Account management skills, including prioritizing tasks, managing client relationships, and meeting deadlines in a fast-paced environment. - Familiarity with current digital advertising trends, platform updates, and emerging technologies. - 2–4 years of experience in digital advertising or media buying. - Agency experience, managing multiple clients and campaigns simultaneously. - Hands-on experience with performance reporting tools and dashboards like Looker Studio, Excel, or other BI platforms. - A track record of improving campaign performance and meeting/exceeding KPIs. Requirements - Proven experience managing paid media campaigns across multiple platforms. - Expertise in conversion tracking and analytics tools. - Strong understanding of advertising metrics and optimization strategies. - Advanced knowledge of attribution models. - Excellent communication and analytical skills. - Experience with A/B testing and experimentation. - Account management skills in a fast-paced environment. - Familiarity with digital advertising trends and technologies. - 2–4 years of experience in digital advertising or media buying. - Agency experience managing multiple clients. - Hands-on experience with reporting tools. - Proven track record of improving campaign performance. Benefits - Remote-first work environment. - Work anywhere in the world for up to 3 months. - Parental leave program. - Work-from-home stipend. - Your birthday (and our company's birthday) is a day off! Company Description At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row.

• Build and maintain our content calendar • Own and manage day-to-day content across TikTok and Instagram (additional platforms as needed) • Package questions, results, screenshots, product moments, and social dilemmas into TikTok/Instagram-native content. • Repurpose approved UGC, founder clips, podcast clips, and other assets into owned social posts where relevant. • Stay current on trends, formats, sounds, memes, and platform behaviors, and identify which ones are relevant for the company. • Monitor comments, saves, shares, DMs, and audience reactions to understand what is resonating. • Create and/or coordinate short-form social content, including Reels, TikToks, question/result posts, product explainers, repurposed UGC, and clips from founder, podcast, or other source material. • Create lightweight visual assets, templates, captions, and social posts using tools like Canva, CapCut, Figma, or equivalent. • Liaise with the UGC Manager to stay aligned on current creator angles, campaign priorities, and content tests. • Contribute to broader content marketing strategy, not just execution • Bring ideas to the table — new content formats, partnership concepts, community engagement plays • Work directly with co-founders to align content with product launches, company milestones, and growth initiatives

• Manage the company's presence across Instagram, Facebook, LinkedIn, X, TikTok, and other appropriate platforms • Assist with management of the founder's personal social media accounts • Develop and maintain a rolling 30-day content calendar • Schedule, publish, and manage content across all platforms • Monitor comments, messages, and engagement • Maintain a consistent brand voice across channels • Design graphics and marketing assets using Canva or similar software • Create social media posts, reels, and promotional content • Repurpose long-form content into short-form social media assets • Edit short-form videos for social media • Assist with podcast editing and publishing • Research competitors and industry trends • Help identify opportunities to improve audience growth and engagement • Assist with updating educational content within the company's application platform

• Oversee client's social media presence • Manage day-to-day social media activities across multiple platforms • Plan, create, schedule, and publish engaging social media content, including posts, videos, and campaigns • Monitor social media performance and audience engagement • Stay up to date with social media trends and best practices