Making inspiring products people love coming home to.
Senior Brand Manager – DTC
Location
United States
Posted
8 days ago
Salary
$110K - $140K / year
Seniority
Senior
Job Description
Senior Brand Manager – DTC
Resident
• Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate. • Define and execute the merchandising and assortment strategy — product mix, pricing architecture, bundle strategy, and promotional cadence — to ensure each brand has the right products at the right price points to win. • Set the strategic direction for how each brand evolves over time, from positioning to portfolio expansion to category whitespace. • Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel. • Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising. • Read test results with discipline, draw clear conclusions, and scale what works. • Serve as the primary connector across Global Supply Chain (inventory, sourcing, new product development), Growth & Marketing (paid, lifecycle, brand), Product (site experience), and CRM (lifecycle communications and retention). • Lead without authority — align cross-functional partners on priorities, unblock workstreams, and keep execution moving. • Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments. • Own how each brand shows up in the world — visually, editorially, and competitively. • Partner with creative and content teams to ensure brand expression is consistent, differentiated, and commercially effective.
Job Requirements
- 5+ years of e-commerce experience, ideally in DTC brand management, merchandising, or growth, with a track record of expanding scope and commercial responsibility.
- Demonstrated ability to drive measurable business outcomes — revenue growth, margin improvement, attach rate, conversion — through merchandising, experimentation, and cross-functional execution.
- Deep, practical understanding of how modern e-commerce operates end to end: site, merchandising, paid acquisition, lifecycle, and post-purchase.
- Strong grounding in experimentation methodology, with the ability to design, run, and interpret tests and translate results into decisions.
- Proven success operating in complex, multi-stakeholder organizations at the intersection of merchandising, growth, supply chain, and product.
- Commercially sharp, with the ability to connect brand and merchandising decisions to business outcomes and communicate that logic clearly to leadership and partners.
- Excellent analytical skills, with a demonstrated ability to use data to guide prioritization and trade-offs.
- Confident communicator, comfortable presenting to senior leadership and cross-functional stakeholders.
- Bias toward action and experimentation, balanced by sound judgment on what's worth testing.
- Shopify experience a plus; background in mattress, furniture, or home categories a plus.
Benefits
- Competitive salary
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- "Take what you need" PTO
- Wellness benefits
- A FREE MATTRESS plus an awesome Friends and Family discount!
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