Resident

• Analyze retail performance across stores, regions, customer segments, and channels to identify growth opportunities and operational inefficiencies. • Develop strategic recommendations around store footprint optimization, expansion opportunities, market selection, cannibalization, retail vs. wholesale/channel strategy, pricing, and promotional effectiveness. • Conduct competitive and market intelligence research, including competitor expansion, pricing and assortment strategies, local market dynamics, and emerging retail trends. • Evaluate the optimal balance between digital and physical retail, including the impact of stores on customer acquisition, market penetration, fulfillment economics, and overall business performance. • Lead complex analytical projects from problem definition through recommendation and execution support. • Partner closely with marketing, merchandising, finance, operations, and executive leadership to support strategic planning and key business decisions. • Identify data gaps and help shape the analytical foundations required to support more effective decision-making. • Build analytical frameworks, business cases, and executive-ready presentations that influence strategic direction. • Drive cross-functional initiatives and help move critical business priorities forward through data-driven insights and strong stakeholder management. • Lead the evaluation of emerging retail technologies, analytics solutions, and data partnerships to improve customer experience, store performance, and revenue growth.

• Account for inventory under US GAAP and in accordance with company accounting policies • Review material dropship costs, freight, and fulfillment cost journal entries • Review and approve weekly dropship vendor invoices • Prepare monthly inventory-related balance sheet account reconciliations • Perform flux analysis on respective balance sheet and P&L accounts • Execute completion of all month/quarter/annual close processes timely and in adherence to close calendar • Partner with FP&A on budget/forecast and close results • Partner with Supply Chain/Ops on developing/revising processes and policies and providing/understanding actual results, etc. • Understand physical inventory processes and counts • Perform inventory analysis to determine appropriate reserve and methodologies for shrink and excess/obsolete/slow-moving inventory • Perform analysis and provide insight into account balance details and drivers of change, particularly around material costs and freight • Support external audit by providing timely and accurate support schedules as requested • Continuous evaluation and identification of process improvements • Cultivate strong partnerships with Accounting, Finance, Supply Chain/Ops, and other functions • Mentor and develop junior staff members • Conduct ad-hoc analysis and tasks as requested • Handle special projects related to technology, systems, automation, new initiatives, or other requests • Provide support to other general accounting functions outside of inventory as business needs evolve, offering opportunities to broaden exposure across the accounting organization

• Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate. • Define and execute the merchandising and assortment strategy — product mix, pricing architecture, bundle strategy, and promotional cadence — to ensure each brand has the right products at the right price points to win. • Set the strategic direction for how each brand evolves over time, from positioning to portfolio expansion to category whitespace. • Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel. • Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising. • Read test results with discipline, draw clear conclusions, and scale what works. • Serve as the primary connector across Global Supply Chain (inventory, sourcing, new product development), Growth & Marketing (paid, lifecycle, brand), Product (site experience), and CRM (lifecycle communications and retention). • Lead without authority — align cross-functional partners on priorities, unblock workstreams, and keep execution moving. • Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments. • Own how each brand shows up in the world — visually, editorially, and competitively. • Partner with creative and content teams to ensure brand expression is consistent, differentiated, and commercially effective.

• Assist in the day to day management of the affiliate program across all channels and platforms • Assist in recruiting, onboarding and developing relationships with high-quality affiliate partners • Monitor affiliate activity, enforce compliance, and maintain the integrity of the program • Track, analyze, and report on affiliate performance metrics • Use data insights to identify growth opportunities • Prepare regular performance reports and present findings to senior leadership • Develop and execute strategies to expand the affiliate network and grow program revenue • Manage affiliate marketing software, tracking platforms, and third-party networks • Ensure all partner-facing materials are on-brand, up-to-date, and compliant with guidelines • Support affiliates with resources, training, and best practices to maximize their performance

• Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands • Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives • Ensure consistency, clarity, and quality across all written communication and customer touchpoints • Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems • Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives • Help define how each brand expresses itself while maintaining cohesion within the larger organization • Oversee the development and approval of copy across campaigns, product launches, presentations, digital experiences, advertising, social media, email marketing, internal communications, and retail environments • Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging • Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective • Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together • Guide messaging strategies that support both brand building and business performance goals • Lead the integration of AI-driven workflows across the copy and content organization • Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency • Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization • Partner with cross-functional teams to explore the use of AI agents and intelligent creative systems within the broader marketing and content ecosystem • Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content • Stay current on emerging trends in generative AI, creative tooling, automation, and content operations, helping position Ashley at the forefront of modern creative development • Inspire, mentor, and develop a high-performing team of copywriters, editors, content strategists, and emerging AI-enabled creative contributors • Foster a culture of creativity, collaboration, accountability, innovation, and continuous improvement • Establish scalable workflows, approval processes, editorial systems, and AI-integrated operational frameworks across the organization • Balance quality standards with speed and operational efficiency in a fast-paced environment • Help unify dispersed copy resources into a more connected, collaborative, and strategically aligned team structure • Manage multiple priorities and stakeholders while maintaining strong organization and communication

• Direct the CRM calendar, setting email and SMS scheduling and segmentation strategy in support of the company's promotional calendar; provide strategic direction and day-to-day guidance to the senior manager responsible for calendar execution • Oversee lifecycle journey strategy across email and SMS, ensuring journeys and campaign sends are complementary and collectively driving toward revenue and engagement goals • Monitor email and SMS send volume against platform costs, proactively identify budget risks, and recommend program adjustments to stay within budget • Own the CRM testing roadmap: analyze results using established methods, determine next steps, and prioritize the next best test to drive continuous program improvement • Design and evaluate analyses to measure program performance against goals on a weekly, monthly, and quarterly basis • Leverage segmentation, behavioral targeting, and personalization to maximize engagement across the customer lifecycle • Manage day-to-day relationships with CRM vendors, including primary ESP (currently Zeta); evaluate platform performance, lead initial contract renewal discussions, and make recommendations on tooling needs or changes • Lead cross-functional relationships with brand, data and analytics, creative, product, growth, and customer success to ensure CRM outputs are strategically aligned • Maintain current knowledge of CRM best practices, technology, and trends and apply insights to evolve the program • Lead and develop a team of three — two senior managers and one specialist — investing genuinely in their growth, performance, and long-term development

• Building and maintaining financial models including: reporting, budgeting, forecasting and other relevant business cases to drive actionable insights for leadership decisions • Analyzing past and current financial data to develop accurate forecasts and report on key metrics • Optimizing and implementing standard financial processes and tools as the business evolves and grows, with an emphasis on operating expense management (improving current budget vs actual model, streamlining monthly budget vs actual distributions to department owners, incorporating/tracking department owner feedback, partnering with accounting on month-end close processes and calling out key insights into variances) • Developing deep partner relationships across the organization by providing visibility into performance, establishing trust, gaining an understanding of relevant partner goals and acting as subject matter expert of operating expenses • Providing financial support for ad-hoc and recurring events including weekly senior leadership meetings, monthly all-hands, board presentations, quarterly business reviews, price and promotion analysis, and other high-level meetings • Identifying and implementing AI-driven tools and workflows to streamline FP&A processes, improve forecast accuracy, automate routine analyses, and deliver faster, more actionable financial insights to stakeholders

• Own and analyze the end-to-end user funnel — from discovery through to checkout — identifying opportunities to improve conversion, user experience, and revenue performance • Define KPIs and measurement frameworks for product initiatives and business performance, ensuring the right metrics are in place to drive meaningful decisions • Lead the design and analysis of A/B tests, including hypothesis definition, metric selection, and impact evaluation • Build and evolve the data foundations — event tracking, core metrics, and data definitions — in partnership with Data Engineering • Develop dashboards and monitoring tools that provide ongoing visibility into product and business performance • Conduct deep-dive analyses to identify trends, anomalies, and performance gaps, translating findings into clear, actionable recommendations • Serve as a trusted analytical voice within the business — actively shaping strategy, challenging assumptions where the data demands it, and influencing key decisions with well-reasoned, evidence-based narratives • Establish scalable methodologies for measuring product and business performance across online and offline channels • Partner closely with Product Managers and global stakeholders to prioritize opportunities and influence roadmap decisions • Apply statistical rigor to experimentation, including power analysis, sample size estimation, and result interpretation

• Lead and evolve the visual identity of Ashley’s internal and external communications • Ensure consistency and brand integrity across all communication touchpoints, including executive messaging, PR initiatives, presentations, events, internal campaigns, social, and marketing collateral • Partner closely with PR, Communications, Marketing, HR, and Executive Leadership teams to translate business objectives into compelling creative solutions • Help define and maintain communication-focused brand systems, templates, and style guides • Elevate the overall quality, clarity, and sophistication of Ashley’s visual storytelling • Oversee the development and approval of creative assets across digital, print, experiential, and presentation-based communications • Provide hands-on creative direction while maintaining a high standard of design excellence and attention to detail • Develop compelling visual narratives that simplify complex information and strengthen audience engagement • Bring an editorial mindset to storytelling, layout, typography, motion, and content hierarchy • Ensure work is both visually impactful and strategically effective • Inspire, mentor, and develop a team of designers and creative contributors • Foster a culture of collaboration, curiosity, innovation, and accountability • Balance creative quality with speed and efficiency in a fast-paced environment • Help refine workflows, processes, and creative operations to improve scalability and execution • Manage multiple priorities and stakeholders while maintaining strong organization and communication • Explore and implement new creative technologies, including AI-assisted design workflows and emerging content tools • Stay current on industry trends, communication design, editorial systems, and evolving creative platforms • Identify opportunities to improve efficiency, consistency, and creative impact through technology and process improvements

• Own and execute the technical SEO roadmap across Resident's brand portfolio. • Embed SEO best practices into new templates, components, site migrations, product launches, and experiments before they go live. • Own on-page SEO across PDPs, PLPs, content hubs, comparison pages, category pages, buying guides, landing pages, and editorial content. • Build and execute internal linking strategies that improve crawl efficiency, topical authority, product discovery, and customer journeys. • Define and track SEO KPIs — organic sessions, rankings, impressions, CTR, revenue contribution, non-brand growth, technical health, indexation, crawl efficiency, and AI/citation visibility. • Create scalable SEO frameworks that can be applied consistently across Resident brands, Ashley portfolio brands, and Newton Baby.