• Розробка employer brand меседжів Kiss My Apps — адаптація бренд-архітектури, цінностей, ToV та proof points компанії під кандидатські аудиторії. • Побудова hiring communication system — підготовка меседжів, матеріалів і Q&A для рекрутерів, hiring managers, спікерів та кандидатів на різних етапах воронки. • Оновлення candidate-facing touchpoints — вакансії, DOU, Djinni, career page, LinkedIn, outreach, test task, offer / reject communication у співпраці з TA, Brand, Design, SMM та PR. • Робота з ключовими talent-аудиторіями — Product Managers, User Acquisition, Analytics, а також Design, Engineering та управлінські аудиторії. • Підготовка та реалізація EB-івентів і партнерств — оцінка релевантності подій, концепти участі, перемовини з партнерами, механіки взаємодії з кандидатами, post-event комунікація та аналіз ефективності. • Підготовка спікерів і розвиток speaker platform — пошук тем, підготовка тез, презентаційних меседжів, talking points, Q&A, прогонів і follow-up матеріалів. • Розвиток ambassador initiatives та employee advocacy — збір внутрішніх історій, підготовка ambassador handbook, тем для LinkedIn / виступів / комʼюніті та підтримка людей, які готові говорити про KMA назовні. • Employer brand аналітика та feedback loop — збір та структурування інсайтів про знання KMA серед кандидатів, newcomer focus groups, аналіз причин offer acceptance та відмов, валідація активностей через вплив на self-applied / warm inbound, event conversion, SOV та message recall. • Матрична координація EB-проєктів — робота з TA, PR, SMM, Brand Design, Engagement, hiring managers, зовнішніми партнерами та підрядниками без прямого people management.

• Conceptualizing and planning new products by gathering feedback on unmet therapeutic needs • Preparing product manuals, designing positioning strategies, and overseeing successful product launches • Coordinating with sales teams for post-launch audits and performance reviews • Conducting market research and finalizing positioning strategies for branding and promotions • Leading and developing the team with performance appraisals and mentoring • Devising region-specific strategies for sales planning and review with feedback from RSMs

Role Description The Marketing Manager, Audience Insights & Brand is responsible for ensuring Farber's marketing is informed by a deep understanding of its audiences and executed in accordance with the organization's brand standards. Reporting to the Senior Manager, Integrated Marketing, this role leads Farber's audience insights practice, translating customer, market, behavioural, competitive, and campaign learnings into actionable recommendations that improve marketing effectiveness. The role also maintains the organization's brand governance framework, ensuring marketing and communications consistently reflect Farber's brand positioning, messaging, and standards. Working closely with Integrated Marketing, Client Marketing, Content, Creative, CX, Analytics, and external partners, this role equips teams with the audience insights, messaging frameworks, and brand standards needed to deliver evidence-based, customer-centred marketing across the full customer lifecycle. Key Responsibilities - Own Farber's annual audience insights and marketing learning agenda, aligning research priorities to business and marketing objectives. - Design and manage qualitative and quantitative research initiatives in partnership with internal stakeholders and external research partners. - Synthesize customer research, behavioural insights, CX data, campaign performance, market trends, and competitive intelligence into actionable recommendations. - Identify emerging customer needs, motivations, barriers, decision drivers, and behavioural trends that inform marketing, brand, and customer experience strategies. - Lead and contribute to message, concept, creative, and campaign testing effectiveness. - Monitor competitor positioning, messaging, marketing activity, and audience trends to identify opportunities, threats, and areas of differentiation. - Translate research findings into clear, practical recommendations for marketing and business leaders. - Develop and maintain audience personas, segmentation frameworks, and customer journey insights to support planning and execution across Marketing. - Establish and maintain a centralized audience insights repository, ensuring research and learnings are accessible and consistently applied across the organization. - Champion evidence-based decision making by embedding audience insights into planning, campaign development, content strategy, and measurement. Qualifications - 5 or more years of experience designing, managing, and applying qualitative and quantitative research to inform marketing and business decisions. - Experience supporting or managing brand governance, including the application of brand positioning, messaging frameworks, tone of voice, visual identity, and brand guidelines. - Strong understanding of audience segmentation, personas, customer journeys, behavioural science, and insight development. - Proven ability to synthesize research, customer insights, and market intelligence into clear, actionable recommendations for diverse stakeholders. - Strong facilitation, presentation, and stakeholder management skills, with the ability to influence cross-functional teams and build alignment around evidence-based recommendations. - Experience leading research initiatives involving internal stakeholders and external research partners. - Excellent analytical, critical thinking, and communication skills, with the ability to simplify complex information and present it effectively to both technical and non-technical audiences. Requirements - Position: Marketing Manager, Brand & Audience Insights - Location: Remote/Ontario - Industry: Financial Services - Department: Marketing - Employment Type: Permanent/Fulltime - Salary: $90,000-$105,000 + Bonus Benefits - Remote work model - Vacation and wellness days - Extended health and dental coverage, plus virtual doctor services - Employee Assistance Program and mental health resources - Company-matching retirement savings plan - Financial support for professional development - Annual company events - Exclusive access to perks and discounts Company Description At Farber, helping people is at the heart of everything we do—and that commitment extends to our employees, clients, and partners alike. We're dedicated to building an inclusive, diverse, and equitable workplace where everyone feels valued, respected, and supported from day one. Our culture is grounded in recognition, growth, and connection. We celebrate our people through meaningful awards and recognition programs, invest in their development through training/learning academies, education reimbursement, and foster an environment of respect that is felt across the organization. Farber encourages applications from all qualified candidates who represent the diversity of Canada. If you require any accommodations throughout the recruitment process—including alternate interview formats, accessible materials, or any other accommodations—we encourage you to contact us at careers@farbergroup.com.

Role Description This is a remote position. The role: Senior Brand Associate You will support the Brand Managers of Lilly's Love and Wonderful Way - two of our core brands - in daily operations across Amazon, Shopify, and other e-commerce platforms. As a senior member of the team, you'll take the lead on execution across account health, compliance, and listing management, operating with greater autonomy and judgment than a typical associate, escalating and advising the Brand Manager on higher-stakes decisions. The Brand Manager remains accountable for overall account strategy and performance; you are their most trusted operational partner in getting it right. - Support the Brand Managers in day-to-day operations across Amazon, Shopify, and other e-commerce platforms, with the autonomy to independently manage routine and moderately complex issues. - Lead daily account health checks and drive resolution of policy warnings, stranded inventory, and suppressed listings - coordinating internally and with platform support, and looping in the Brand Manager on higher-risk or unresolved issues. - Oversee product compliance tasks including documentation requests, safety/compliance submissions, and certification renewals, maintaining a well-organized and audit-ready system of records. - Manage the full listing lifecycle - flat files/templates, variations, content uploads. - Handle customer service escalations (buyer messages, reviews, cases), identify recurring issues, and propose corrective actions to the Brand Manager for sign-off. - Lead monthly product return analysis and present clear insights and recommended actions to the Brand Manager. - Stay ahead of Amazon policy and rule changes, assess potential impact on the brands, and flag risks with recommended actions. - Coordinate with cross-functional teams to gather and deliver assets for listing optimization, storefront content, Shopify updates, and other brand initiatives, taking initiative to keep projects moving. Qualifications - 3-6+ years of e-commerce experience, including at least 3 years of hands-on experience with Amazon Seller Central. - Advanced spreadsheet skills (pivot tables, formulas, data analysis) preferred. - Strong ability to work independently and manage ambiguity within a cross-cultural, cross-timezone team. - Excellent written and verbal communication skills, strong organizational skills, and sharp attention to detail. - Highly solutions-driven, with sound judgment on when to act independently versus escalate, and the ability to support the Brand Manager in key decisions.