Role Description We need to build an audience. The product has a strong concept and a compelling story — but right now, most of the world hasn't heard it yet. This role exists to change that. - You will own our social media presence across TikTok, Instagram, and other key channels. - Your job is to keep our owned channels active, coherent, and learning each week by packaging Chomp questions, results, product moments, community reactions, and approved UGC into social-native content. - You’ll manage the content calendar, write and package posts, coordinate assets, track performance, and identify what our audience is responding to. - You’ll also work closely with our UGC Manager to ensure learnings flow between UGC and Chomp’s owned channels. - This is an operating role for someone who can help build a repeatable social content system while still moving quickly and testing often. Key Responsibilities - Social Media Execution - Own and manage day-to-day content across TikTok and Instagram (additional platforms as needed). - Build and maintain our content calendar. - Package Chomp questions, results, screenshots, product moments, and social dilemmas into TikTok/Instagram-native content. - Repurpose approved UGC, founder clips, podcast clips, and other assets into owned social posts where relevant. - Stay current on trends, formats, sounds, memes, and platform behaviors, and identify which ones are relevant for Chomp. - Monitor comments, saves, shares, DMs, and audience reactions to understand what is resonating. - Content Creation - Create and/or coordinate short-form social content, including Reels, TikToks, question/result posts, product explainers, repurposed UGC, and clips from founder, podcast, or other source material. - Create lightweight visual assets, templates, captions, and social posts using tools like Canva, CapCut, Figma, or equivalent. - Develop a consistent visual and tonal identity across all channels that reflects the brand's voice. - UGC Collaboration - Liaise with the UGC Manager to stay aligned on current creator angles, campaign priorities, and content tests. - Repurpose approved UGC for Chomp’s owned TikTok and Instagram where relevant. - Share learnings from Chomp’s owned channels with the UGC Manager, including which hooks, topics, questions, formats, and CTAs are performing best. - Monitor comments, DMs, saves, shares, and audience reactions to identify useful community feedback that could inform future UGC briefs. - Communicate relevant platform trends, formats, sounds, memes, and audience behaviors that may be useful for UGC creators. - Flag recurring audience questions, objections, confusion points, or language that creators could address in future content. - Help ensure UGC used on Chomp’s owned channels feels consistent with the broader brand, product narrative, and current social learnings. - Coordinate timing and posting of approved UGC across owned channels. - Workflow & Systems Building - Build and maintain a content calendar that creates structure without killing spontaneity. - Develop repeatable content templates and production workflows so content creation is efficient, not chaotic. - Identify and implement AI tools that improve content quality, ideation speed, or production time. - Document processes so the team can scale without losing quality. - Strategy & Collaboration - Contribute to broader content marketing strategy, not just execution. - Bring ideas to the table — new content formats, partnership concepts, community engagement plays. - Work directly with co-founders to align content with product launches, company milestones, and growth initiatives. Qualifications - 2–4 years of hands-on social media or digital content experience, with a portfolio to show for it. - Deep, native familiarity with TikTok and Instagram — you understand how the platforms and algorithms actually work, not just how to use them. - Strong judgment for short-form social content, including hooks, pacing, captions, visual packaging, and platform-native formats. - Strong copywriting skills — you can write captions, scripts, and short-form content that is punchy, clear, and on-brand. - Comfortable tracking basic content performance and turning learnings into next steps. - Proficiency in graphic design tools (Canva or Figma is preferred, for basic formatting, captioning, adding/removing branded graphics etc). - Comfort with short-form video production, including creating simple edits, coordinating edits, and giving feedback on social assets. (Capcut is the preferred tool). - Highly organized with the ability to manage multiple projects, deadlines, and content streams simultaneously. - Self-directed and comfortable working in an early-stage environment where not everything is defined yet. Preferred Qualifications - Experience building or scaling social channels from a small base — you've grown something, not just maintained it. - Proficiency with AI content tools (ChatGPT, Midjourney, CapCut AI, Descript, etc.) and a genuine interest in applying them to content workflows. - Experience collaborating with UGC creators, creator managers, influencers, editors, or external content partners. - Background in consumer tech, Gen Z brands or community-driven brands preferred. - Experience building content workflows, SOPs, or content operating systems for a team. - Familiarity with scheduling and analytics platforms (We use VistaSocial, experience with Later, Sprout, Buffer, or equivalent is also fine). Ideal Candidate Profile - You are a social-native content operator with strong taste and strong follow-through. - You understand what makes a TikTok or Reel feel native, why a hook works, and how to package an idea so people want to answer, comment, share, or send it to a friend. - You are organized enough to manage a content calendar, track assets, coordinate with partners, and maintain a weekly learning loop, but creative enough to spot good angles and improve weak ones. - You like moving quickly, testing formats, and learning from audience behavior. - You do not need everything to be perfectly defined, but you know how to create enough structure to keep content moving. - You are proactive, collaborative, ask questions and comfortable with some ambiguity. - You are genuinely interested in the client’s business’ core question: what do people really think, and how can that become content people want to answer, debate, and share? Why Join Us - Direct access to founders and real influence over product and brand direction. - Ownership over an entire function — not a cog in a large marketing department. - A product concept that is genuinely novel and growing. - Remote-first with flexibility built in. - The opportunity to build something, not just run it. Additional Details - Role scope may shift: If a separate UGC manager doesn't work out, the VA's responsibilities could expand to cover UGC collaboration with a pay increase. - Working Style: You're looking for someone who is proactive, collaborative, comfortable working with ambiguity, willing to ask questions, and confident sharing ideas and suggestions—not just executing tasks. - Early termination terms: Kiko requested an exit option within the first 30-day if VA is not the right fit. Replacement option was offered. - Working Hours: Full-time, flexible schedule, approximately 4–6 hours overlap with EST, ideal availability until 2:00 PM EST.