Cars Commerce logo
Cars Commerce

The platform to simplify car buying and selling

Programmatic Media Buyer

MarketingMarketingFull TimeRemoteMid LevelTeam 1,001-5,000H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

$93.1K - $114.1K / year

Seniority

Mid Level

No structured requirement data.

Job Description

Programmatic Media Buyer

Cars Commerce

Role Description As a Programmatic Media Buyer, you'll plan, build, and execute programmatic video campaigns across CTV and OLV environments as a key contributor in our Consumer Marketing Team. You'll own the full lifecycle from campaign setup and trafficking through pacing, optimization, and reporting. - Work primarily in Google DV360 and the broader Google Marketing Platform ecosystem. - Develop audience strategies that leverage first-party, third-party, and Google audience data. - Execute PMP and programmatic guaranteed deals. - Apply bid strategies, frequency controls, and value-based optimization to drive efficient, scalable performance. - Partner closely with Marketing Analytics to design incrementality tests and connect campaign decisions to MMM signals. - Turn performance data into clear recommendations and creative testing plans. - Bring a point of view on emerging GMP features, privacy, and identity solutions. Qualifications - 3–5 years of experience in digital media, with proven success in programmatic buying. - Hands-on experience managing campaigns in Google DV360 (required). - Familiarity with the Google Marketing Platform ecosystem (Campaign Manager 360, GA4, Floodlight). - Experience executing PMP deals and working with publishers/vendors. - Working knowledge of supply-path optimization and curation, including curated deal IDs. - Strong understanding of programmatic buying models, auction dynamics, and inventory types (OLV/CTV primary, nice to have display and audio). - Proficiency in data analysis and reporting tools (Excel, Google Sheets, Looker Studio); SQL a plus. - Experience with audience segmentation, targeting strategies, and data integrations. - Familiarity with measurement frameworks beyond last-touch — incrementality testing, MMM, and value-based measurement. - Strong analytical mindset with the ability to translate data into actionable insights. - Excellent attention to detail and ability to manage multiple campaigns simultaneously in a deadline-driven environment. - Strong communication and collaboration skills. Requirements - Evaluate and apply supply-path optimization (SPO) principles to improve media quality and efficiency. - Monitor campaign pacing, delivery, and performance against budget and KPIs. - Analyze performance data to identify trends, insights, and optimization opportunities. - Implement bid strategies, frequency controls, and targeting refinements to improve efficiency and scale. - Apply value-based optimization to align media delivery with downstream business value. - Partner with internal teams to ensure accurate conversion tracking. - Develop weekly and monthly performance reports, highlighting performance insights and strategic recommendations. - Partner with creative teams to design and execute structured creative tests. - Evaluate emerging GMP features, beta programs, and industry developments in privacy and identity. Benefits - Medical, Dental & Vision Healthcare Plans. - New Hire Stipend for Home Office Set-Up. - Generous PTO. - Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day.

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