Marketing Lead
Location
United States
Posted
4 days ago
Salary
$1.5K - $2K / month
Seniority
Lead
No structured requirement data.
Job Description
Marketing Lead
LunaJoy
Role Description LunaJoy is seeking a Marketing Lead to own and scale our digital acquisition efforts with a strong focus on paid performance marketing. This is a hands-on leadership role designed for someone who has scaled campaigns before, understands growth levers deeply, and is excited to build repeatable, efficient marketing systems from the ground up. You will lead the execution and optimization of paid media across Google and Meta platforms while helping shape LunaJoy’s scalable growth strategy. This role is ideal for a marketer who combines strategic thinking, strong execution, and a builder’s mindset, and who is motivated by purpose-driven work with real-world impact. As part of the Luna Joy team, you will play an essential role in directly contributing to supporting the mental health journey of one million women with purpose-driven innovation, unwavering compassion, and transformative care. You will need speed to adapt quickly and efficiently, and the drive to be 1% better every day, constantly striving for improvement. Additionally, you will demonstrate compassion and contribute to a positive work environment by giving and getting joy in your daily interactions. - Paid Media Ownership & Scale: Own the full lifecycle of paid acquisition across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram), with a focus on scaling spend efficiently while maintaining strong performance metrics. - Growth & Experimentation: Design and run structured experiments across creatives, audiences, funnels, and messaging to unlock scalable growth opportunities. - Performance Management: Track, analyze, and optimize against KPIs including CAC, CTR, CVR, ROAS, and lead quality, translating insights into clear actions. - Budget & ROI Management: Strategically manage and allocate budgets to maximize ROI while supporting long-term growth objectives. - Audience & Funnel Strategy: Build and refine audience segmentation and funnel strategies using data-driven insights and lifecycle thinking. - Cross-Functional Collaboration: Partner closely with operations, clinical, and leadership teams to ensure marketing initiatives align with brand values, compliance requirements, and business objectives. - Scalable Systems & Processes: Help establish scalable marketing processes, reporting frameworks, and best practices to support LunaJoy’s continued growth. Qualifications - 4+ years of experience in digital marketing, growth marketing, or performance marketing - 2+ years of hands-on experience managing and scaling Google Ads and Meta Ads campaigns - Demonstrated success in scaling paid acquisition efforts in a startup, scale-up, or high-growth environment - Strong analytical skills with the ability to interpret data and drive optimization decisions - Experience using tools such as Google Analytics, Meta Business Manager, and ad reporting dashboards - Comfortable working independently in a fast-paced, remote environment with limited oversight - Strong ownership mindset, execution bias, and ability to prioritize for impact. Requirements - Experience in healthcare, mental health, or wellness marketing (nice to have) - Familiarity with HIPAA-conscious or regulated marketing environments (nice to have) - Experience building or scaling marketing programs from early or mid-stage growth (nice to have) Benefits - Mission-Driven Purpose: Be a part of an organization dedicated to improving access to mental health care, empowering individuals, and creating positive, lasting change in our communities. - Remote-First Culture: Our remote-first environment is designed to support autonomy, help you create a work setup that fits your lifestyle, and enable you to make a meaningful impact. - Collaborative & Inclusive Culture: Join a community of diverse talent who share your passion for making a difference. We foster a culture of collaboration, growth, and mutual support to help you thrive in your role. - Rewarding Compensation: We recognize the value of your work with fair pay, bonuses, and advancement opportunities as we continue to expand our reach and impact in the mental health space. - Compensation Range: $1,500 - $2,000 per month, based on the individual's location, experience, qualifications, and applicable federal and state minimum wage requirements. - Access to educational resources and a supportive community of like-minded professionals. Interview Process - HR Screen: The first phase involves an initial screening with HR. During this stage, we will discuss your experience, skills, and alignment with Luna Joy’s values and culture. - Second Phase with Hiring Manager: Candidates who pass the HR screen will move on to an interview with the Hiring Manager. We dive deeper into your technical abilities, role-specific competencies, and how you approach challenges. - Offer Stage: After the second phase, successful candidates will move to the offer stage. We will present a formal offer that includes compensation, benefits, and any additional details about the role. - Onboarding & Training: Once the offer is accepted, the onboarding process begins. You will be guided through setting up tools, learning about Luna Joy’s systems and workflows, and engaging in any role-specific training. Inclusion Statement At Luna Joy, we are committed to fostering a diverse, inclusive, and equitable workplace where all team members feel valued and respected. We believe that diversity of backgrounds, experiences, and perspectives strengthens our ability to support women’s mental health. We encourage individuals from all backgrounds, including those from historically underrepresented groups, to apply and join us in creating a positive impact in our communities.
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