• Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas. • Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals. • Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs. • Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence. • Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration. • Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements. • Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials. • Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables. • Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

Role Description We are seeking a visionary, strategic, and growth-oriented VP, Marketing to join the Commercial team. This individual will oversee and hold ultimate accountability for Arcadia’s global marketing function, driving brand authority, demand generation, and product positioning for our enterprise solutions. - Own the brand and category narrative. - Build the company into the category-defining name in its market. - Build a scalable, accountable demand engine. - Lead product marketing and positioning. - Tie marketing to the financial story. - Scale and develop the marketing organization. - Elevate the company's external profile. - Operate as a go-to-market leader. Define, oversee, and execute Arcadia's holistic marketing strategy, ensuring complete alignment with our broader business direction and commercial growth goals. - Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations. - Set and drive the bar for operational excellence across the marketing organization. - Act as a key influencer and bridge-builder across the company. - Model and champion a healthy culture of feedback within the marketing function. - Translate complex company strategies into clear, inspiring messages for your team. Qualifications - 10+ years of marketing experience with significant time spent leading multi-disciplinary marketing teams. - Demonstrated success managing a 2-3 year strategic planning horizon. - Strong experience targeting Fortune 2000 companies. - A proven track record of identifying and integrating AI-assisted technologies. - Exceptional capability to coach, mentor, and build a culture of continuous feedback. - Adept at synthesizing varied perspectives and building strong operational bridges. Requirements - Direct experience in climate tech, sustainability, energy management, or the utilities sector. - Prior experience working in a fast-paced, VC/PE-backed corporate environment. - Familiarity with complex data-driven compliance and sustainability reporting frameworks. Benefits - Remote first culture - work anywhere in the US. - Flexible PTO - no accrued hours and no limit on vacation days. - 11 annual holidays. - 10 days sick leave. - Up to 3 weeks bereavement leave. - Up to 4 weeks of caregiver leave. - Military leave for eligible services or events. - 2 volunteer days off. - 2 professional development days off. - 10 weeks paid parental bonding leave for all parents. - 75-95% employer cost coverage for medical, dental, and vision benefits.

• Lead the planning of priority integrated marketing programs across campaigns, launches, events, customer communications, website updates, and sales activation moments. • Translate marketing priorities into clear program briefs, launch plans, stakeholder inputs, asset needs, and follow-through motions. • Partner with Demand Generation and Product Marketing to ensure campaign themes, product narratives, content, sales plays, and customer proof show up as one connected market story. • Own website governance and roadmap coordination for Quavo.com, ensuring the site reflects current positioning, product priorities, customer proof, campaign needs, and buyer journey gaps. • Help build Quavo’s customer marketing foundation in partnership with Client Success and Account Management, starting with lifecycle communications, customer engagement, advocacy, and reference workflows. • Build and maintain a practical marketing funnel and account scoring framework in partnership with Demand Generation and Revenue Operations.

• Marknadsföring & marknadsetablering • Planera och genomföra marknadsföringsaktiviteter för den svenska marknaden • Arbeta nära vårt tyska marknadsteam • Vara med och bygga upp Mammutmarsch-varumärket i Sverige • Utveckla lokala marknadsföringsidéer och kampanjer • Arbeta med sociala medier, influencer marketing, PR, gerillamarknadsföring och andra marknadsföringskanaler • Identifiera och utveckla relevanta samarbeten och partnerskap • Vara en av de första ambassadörerna för Mammutmarsch i Sverige • Vara med och bygga upp en svensk Mammutmarsch-community • Identifiera möjligheter, trender och insikter på den svenska marknaden • Bidra med egna idéer för att utveckla vår marknadsföringsstrategi • Koordinera och genomföra marknadsföringsinsatser • Stötta vid event och marknadsaktiviteter på plats • Samarbeta med externa partners, influencers och leverantörer • Hjälpa till att analysera och utvärdera marknadsföringskampanjer