Title: Marketing & Brand Specialist Location: Standard 3/2 Job Description: We are seeking a creative and strategic Marketing & Brand Specialist to strengthen and grow our brand presence across all channels. This role is responsible for developing compelling visual and digital content, managing the company website, and supporting integrated marketing campaigns. The ideal candidate is detail‑oriented, highly collaborative, and passionate about maintaining brand consistency while driving business results. Key Responsibilities - Lead and maintain brand strategy and ensure consistency across all communications - Design and produce creative assets for marketing campaigns and corporate initiatives - Manage and optimize the company website, including content, design, and performance - Execute SEO/AEO strategies and analyze digital performance using tools like Google Analytics - Support multi-channel marketing campaigns across digital, print, and social platforms - Create and edit written content aligned with brand voice - Capture and manage photo and video assets for marketing use - Track performance metrics and provide insights to improve marketing effectiveness - Collaborate with cross-functional teams to support marketing efforts and brand alignment Qualifications & Requirements - Bachelor’s degree in Marketing, Advertising, Graphic Design, Communications, or related field preferred, or equivalent experience - 4+ years of experience in an agency or corporate design environment - Proficiency in Adobe Creative Suite and Canva - Working knowledge of WordPress, HTML, CSS, and JavaScript - Experience with SEO, AEO, Google Analytics, and CRM tools - Strong project management, communication, and organizational skills - Understanding of print production processes - Photography and videography experience preferred A full job description will be presented upon selection for an interview. Germania Insurance is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected characteristic.

• Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas. • Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals. • Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs. • Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence. • Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration. • Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements. • Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials. • Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables. • Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

Role Description We are seeking a visionary, strategic, and growth-oriented VP, Marketing to join the Commercial team. This individual will oversee and hold ultimate accountability for Arcadia’s global marketing function, driving brand authority, demand generation, and product positioning for our enterprise solutions. - Own the brand and category narrative. - Build the company into the category-defining name in its market. - Build a scalable, accountable demand engine. - Lead product marketing and positioning. - Tie marketing to the financial story. - Scale and develop the marketing organization. - Elevate the company's external profile. - Operate as a go-to-market leader. Define, oversee, and execute Arcadia's holistic marketing strategy, ensuring complete alignment with our broader business direction and commercial growth goals. - Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations. - Set and drive the bar for operational excellence across the marketing organization. - Act as a key influencer and bridge-builder across the company. - Model and champion a healthy culture of feedback within the marketing function. - Translate complex company strategies into clear, inspiring messages for your team. Qualifications - 10+ years of marketing experience with significant time spent leading multi-disciplinary marketing teams. - Demonstrated success managing a 2-3 year strategic planning horizon. - Strong experience targeting Fortune 2000 companies. - A proven track record of identifying and integrating AI-assisted technologies. - Exceptional capability to coach, mentor, and build a culture of continuous feedback. - Adept at synthesizing varied perspectives and building strong operational bridges. Requirements - Direct experience in climate tech, sustainability, energy management, or the utilities sector. - Prior experience working in a fast-paced, VC/PE-backed corporate environment. - Familiarity with complex data-driven compliance and sustainability reporting frameworks. Benefits - Remote first culture - work anywhere in the US. - Flexible PTO - no accrued hours and no limit on vacation days. - 11 annual holidays. - 10 days sick leave. - Up to 3 weeks bereavement leave. - Up to 4 weeks of caregiver leave. - Military leave for eligible services or events. - 2 volunteer days off. - 2 professional development days off. - 10 weeks paid parental bonding leave for all parents. - 75-95% employer cost coverage for medical, dental, and vision benefits.

• Lead the planning of priority integrated marketing programs across campaigns, launches, events, customer communications, website updates, and sales activation moments. • Translate marketing priorities into clear program briefs, launch plans, stakeholder inputs, asset needs, and follow-through motions. • Partner with Demand Generation and Product Marketing to ensure campaign themes, product narratives, content, sales plays, and customer proof show up as one connected market story. • Own website governance and roadmap coordination for Quavo.com, ensuring the site reflects current positioning, product priorities, customer proof, campaign needs, and buyer journey gaps. • Help build Quavo’s customer marketing foundation in partnership with Client Success and Account Management, starting with lifecycle communications, customer engagement, advocacy, and reference workflows. • Build and maintain a practical marketing funnel and account scoring framework in partnership with Demand Generation and Revenue Operations.