TTI Inc logo
TTI Inc

We help our clients to be leaders in their markets

Channel Marketing Manager

MarketingMarketingFull TimeRemoteLeadTeam 5,001-10,000Since 1971H1B SponsorCompany SiteLinkedIn

Location

Central America + 1 moreAll locations: Central America | Caribbean

Posted

4 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Channel Marketing Manager

TTI Inc

Role Description The primary function of this role is to strategically align Sales with overarching Marketing and Business objectives across the Caribbean and Central America (CAR/CAM) region, aggressively driving market penetration and expansion while ensuring sustained profitability. This position is responsible for developing and executing channel marketing strategies across all routes to market, including: - Retail - Industrial/Construction (IC) - Trade-specific channels - Distribution - E-commerce Success in this role requires deep, hands-on expertise in CAR/CAM markets. This is not a traditional marketing role; candidates must bring practical, in-market knowledge of commercial dynamics, regulatory environments, and go-to-market realities, and must be able to translate that knowledge into actionable, results-driven strategies. This role is an individual contributor with strong cross-functional influence and future potential for team leadership. Key Responsibilities - Regional Strategy & Commercial Execution - Develop and execute channel marketing strategies tailored specifically to Caribbean and Central America markets. - Align closely with Sales (IC and JSS) to drive execution that delivers market penetration, share gain, and profitable growth. - Identify and activate business opportunities across all channels (Retail, Distribution, Trade Specific, and E-commerce). - Translate regional market realities into actionable go-to-market strategies, avoiding one-size-fits-all approaches. - Support annual business planning, including channel strategies, growth initiatives, and commercialization priorities. - CAR/CAM Market Expertise (Core Requirement) - Act as a subject matter expert on Caribbean and Central America commercial environments, including: - Importation processes - Product certifications and local compliance requirements - Regulatory frameworks and market access constraints - Distributor and channel structures - Competitive landscape - Customer expectations and purchasing behavior - End-user needs across Pro Trades - Apply deep market knowledge to influence product positioning, pricing, assortment, and promotional strategies. - Identify market barriers and proactively develop solutions to enable product access, compliance, and adoption. - Channel & Portfolio Management - Recommend optimal product assortment and channel mix based on local demand, competitive positioning, and distribution realities. - Partner with Product Marketing to ensure portfolio decisions reflect regional constraints and opportunities. - Evaluate and support pricing strategies, promotional plans, and program effectiveness across markets. - Drive execution of channel-specific programs (promotions, merchandising, distributor activations, sell-in tools, etc.). - New Product Commercialization - Lead and support regional launch execution for new products, ensuring alignment with local requirements. - Identify and address launch barriers related to: - Certifications and compliance - Importation restrictions - Channel readiness - Customer adoption dynamics - Ensure successful sell-in and sell-through strategies across diverse CAR/CAM markets. - Cross-Functional Collaboration - Partner closely with Sales, Product Marketing, Finance, Supply Chain, Demand Planning, Customer Supply Chain, Legal, and Compliance teams. - Align demand planning, promotional strategies, and commercialization efforts with regional realities. - Provide visibility to internal stakeholders on market trends, risks, opportunities, and execution gaps. - Field Engagement & Market Connectivity - Travel across Caribbean and Central America to maintain firsthand understanding of market conditions and execution. - Build strong relationships with Sales teams, distributors, and key customers. - Continuously refine strategies based on in-market insights and feedback. Qualifications - Bachelor’s degree in Marketing, Business, or related field. - Fluent in Spanish and English (required). - Must have worked directly with Caribbean and/or Central America markets, with hands-on experience engaging with commercial teams and customers in the region. - Proven experience managing or navigating: - Importation processes - Product certifications - Regulatory and compliance requirements in LATAM markets. - Minimum: - 3+ years of relevant experience (Associate level), or - 5+ years of relevant experience (Manager level) in Channel Marketing, Trade Marketing, Sales, or Commercial Strategy. - Strong understanding of: - Distribution and channel structures in CAR/CAM - Pro Trades and end-user behavior - Competitive dynamics in emerging LATAM markets. - Strong analytical and problem-solving skills; ability to translate data and field insights into action. - Excellent project management and organizational skills. - Strong communication and cross-functional collaboration capabilities. - Advanced proficiency in Excel and PowerPoint. - Ability to travel ~20% internationally within CAR/CAM. Preferred Qualifications - Experience across multiple channels (Retail, IC, Distribution, Trade, E-commerce). - Experience working with distributor-driven markets. - Exposure to market entry strategies and channel development in LATAM. - Portuguese is a plus. - Demonstrated ability to operate effectively in complex, fragmented LATAM markets. - Deep understanding of how regulations, importation, and channel structures impact commercialization. - Strong field credibility; ability to influence Sales teams based on real market knowledge. - Ability to balance strategic thinking with hands-on execution in diverse markets. - Proven track record of adapting global or regional strategies to fit local CAR/CAM realities. Company Description Milwaukee Tool is an equal opportunity employer.

Related Categories

Related Job Pages

More Marketing Jobs

TRACTIAN logo

Field Marketing Event Regional Lead

TRACTIAN

Artificial Intelligence Quarterbacking Your Maintenance

Marketing4 days ago
Full TimeRemoteTeam 51-200H1B No Sponsor

Role Description Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact. This role will lead the regional events team end-to-end, set event best practices across the region, oversee event technology adoption and management, and act as the primary liaison between marketing teams and event execution. You will be responsible for ensuring every event delivers measurable business impact, a consistent global brand experience, and exceptional operational excellence. Responsibilities - Own the regional events vision and roadmap, aligning events to company, brand, and revenue objectives in partnership with field, product, and lifecycle marketing teams. - Lead, mentor, and scale the regional events team, including regional and functional contributors. - Define event standards, playbooks, and best practices to ensure consistency across markets. - Project manage and fully own regional flagship tradeshows and brand-defining events from strategy through execution and post-event analysis. - Serve as the main point of accountability for large-scale, high-visibility events, including budgeting, timelines, vendors, and outcomes. - Partner with demand generation, brand, product marketing, sales, and regional teams to ensure events drive pipeline, awareness, and customer engagement. - Own Tractian-led events such as customer events, executive dinners, roadshows, and launches within the region. - Lead planning and execution of internal events, including SKO, leadership offsites, and company-wide meetings. - Ensure internal events reinforce culture, strategy alignment, and employee engagement at scale. - Define KPIs and reporting frameworks to measure event success (pipeline, revenue influence, engagement, satisfaction, internal outcomes). - Use insights and data to continuously improve event strategy, formats, and execution. - Own regional event budgets, forecasting, and ROI measurement. Qualifications - 6-8+ years of experience in regional events, experiential marketing, or field marketing, with ownership of large-scale events. - Proven experience leading teams and complex, region-wide programs. - Deep expertise managing flagship tradeshows, brand events, and internal company events. - Strong project management skills with the ability to run multiple high-stakes initiatives simultaneously. - Experience owning event technology stacks and vendor ecosystems. - Exceptional stakeholder management and communication skills. - Comfortable operating in fast-paced, high-growth environments. - Willingness to travel as needed. Bonus Points - B2B SaaS, industrial tech, or enterprise technology background. - CMP Certification. - Experience building event programs from the ground up in a scaling company. - Familiarity with revenue attribution and pipeline influence models.

Brazil
ContractRemoteTeam 51-200

Role Description LunaJoy is seeking a Marketing Lead to own and scale our digital acquisition efforts with a strong focus on paid performance marketing. This is a hands-on leadership role designed for someone who has scaled campaigns before, understands growth levers deeply, and is excited to build repeatable, efficient marketing systems from the ground up. You will lead the execution and optimization of paid media across Google and Meta platforms while helping shape LunaJoy’s scalable growth strategy. This role is ideal for a marketer who combines strategic thinking, strong execution, and a builder’s mindset, and who is motivated by purpose-driven work with real-world impact. As part of the Luna Joy team, you will play an essential role in directly contributing to supporting the mental health journey of one million women with purpose-driven innovation, unwavering compassion, and transformative care. You will need speed to adapt quickly and efficiently, and the drive to be 1% better every day, constantly striving for improvement. Additionally, you will demonstrate compassion and contribute to a positive work environment by giving and getting joy in your daily interactions. - Paid Media Ownership & Scale: Own the full lifecycle of paid acquisition across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram), with a focus on scaling spend efficiently while maintaining strong performance metrics. - Growth & Experimentation: Design and run structured experiments across creatives, audiences, funnels, and messaging to unlock scalable growth opportunities. - Performance Management: Track, analyze, and optimize against KPIs including CAC, CTR, CVR, ROAS, and lead quality, translating insights into clear actions. - Budget & ROI Management: Strategically manage and allocate budgets to maximize ROI while supporting long-term growth objectives. - Audience & Funnel Strategy: Build and refine audience segmentation and funnel strategies using data-driven insights and lifecycle thinking. - Cross-Functional Collaboration: Partner closely with operations, clinical, and leadership teams to ensure marketing initiatives align with brand values, compliance requirements, and business objectives. - Scalable Systems & Processes: Help establish scalable marketing processes, reporting frameworks, and best practices to support LunaJoy’s continued growth. Qualifications - 4+ years of experience in digital marketing, growth marketing, or performance marketing - 2+ years of hands-on experience managing and scaling Google Ads and Meta Ads campaigns - Demonstrated success in scaling paid acquisition efforts in a startup, scale-up, or high-growth environment - Strong analytical skills with the ability to interpret data and drive optimization decisions - Experience using tools such as Google Analytics, Meta Business Manager, and ad reporting dashboards - Comfortable working independently in a fast-paced, remote environment with limited oversight - Strong ownership mindset, execution bias, and ability to prioritize for impact. Requirements - Experience in healthcare, mental health, or wellness marketing (nice to have) - Familiarity with HIPAA-conscious or regulated marketing environments (nice to have) - Experience building or scaling marketing programs from early or mid-stage growth (nice to have) Benefits - Mission-Driven Purpose: Be a part of an organization dedicated to improving access to mental health care, empowering individuals, and creating positive, lasting change in our communities. - Remote-First Culture: Our remote-first environment is designed to support autonomy, help you create a work setup that fits your lifestyle, and enable you to make a meaningful impact. - Collaborative & Inclusive Culture: Join a community of diverse talent who share your passion for making a difference. We foster a culture of collaboration, growth, and mutual support to help you thrive in your role. - Rewarding Compensation: We recognize the value of your work with fair pay, bonuses, and advancement opportunities as we continue to expand our reach and impact in the mental health space. - Compensation Range: $1,500 - $2,000 per month, based on the individual's location, experience, qualifications, and applicable federal and state minimum wage requirements. - Access to educational resources and a supportive community of like-minded professionals. Interview Process - HR Screen: The first phase involves an initial screening with HR. During this stage, we will discuss your experience, skills, and alignment with Luna Joy’s values and culture. - Second Phase with Hiring Manager: Candidates who pass the HR screen will move on to an interview with the Hiring Manager. We dive deeper into your technical abilities, role-specific competencies, and how you approach challenges. - Offer Stage: After the second phase, successful candidates will move to the offer stage. We will present a formal offer that includes compensation, benefits, and any additional details about the role. - Onboarding & Training: Once the offer is accepted, the onboarding process begins. You will be guided through setting up tools, learning about Luna Joy’s systems and workflows, and engaging in any role-specific training. Inclusion Statement At Luna Joy, we are committed to fostering a diverse, inclusive, and equitable workplace where all team members feel valued and respected. We believe that diversity of backgrounds, experiences, and perspectives strengthens our ability to support women’s mental health. We encourage individuals from all backgrounds, including those from historically underrepresented groups, to apply and join us in creating a positive impact in our communities.

United States
$1.5K - $2K / month
Mindbloom logo

Head of Performance Marketing

Mindbloom

We’re on a mission to end America’s mental health crisis. Founded in 2018, Mindbloom is the #1 trusted brand in psychedelic therapy. Today, we’re the first and largest national provider of ketamine therapy for depression, anxiety, and PTSD. 300,000+ sessions per year 38 states reaching 86% of Americans 2 largest peer-reviewed studies in psychedelic medicine history Tomorrow, Mindbloom will offer the next generation of psychedelic medicines, including MDMA and psilocybin. The care teams you build are the care you deliver. Our Founder and CEO, Dylan Beynon, is a 3X founder building world-positive companies (1 exit and 2 healthcare category leaders with hundreds of millions raised) Our Medical Director, Dr. Leonardo Vando, is a pioneer in psychedelic therapy Our seasoned leadership team hails from household-name startups You’ll join a network of nationally renowned medical advisors that hail from Johns Hopkins, Weill Cornell Medicine, MAPS, Mount Sinai, and Houston Methodist Hospital. Clients come first, and we hold a high bar for clinical excellence. PTSD: 92% reported symptom improvement Anxiety & Depression: 89% reported symptom improvement Safety: 95% reported no side effects across 800K+ sessions

Marketing4 days ago
Full TimeRemoteTeam 201-500

Role Description As Head of Performance Marketing, you’ll literally transform and save lives by inspiring millions of Americans with a path forward. Every campaign you launch could be the moment someone chooses hope over suffering and life over death. Your strategies will determine how many people finally get the help they've been searching for and how many lives we save. - Scale Paid Media: Accelerate access to transformative care by doubling net-new clients in 6 months and 5x’ing in 18. All while driving sustainable growth that brings life-changing treatment to more people, faster. - Creative Engineer: Build a high-velocity creative engine from the ground up, uncovering the messages, formats, and visuals that inspire healing and compel people to take the hardest, bravest step of their lives. - Performance Funnel: Build the engine that turns interest into action. Deploy consistent messaging across ads and landing pages, then champion what works into the buyer's journey across the website, lifecycle, and sales. Every optimization removes friction between someone's suffering and their healing. - Architect an AI-First Team: Design the right mix of tools, contractors, agencies, and FTEs to make psychedelic medicine mainstream. You decide what this team looks like to move fast and raise the bar. - Executive Team: Report directly to the CEO. Fast decisions, real ownership, and direct influence over the strategies that will reach millions. No politics, no red tape. Infinite potential. Qualifications - Craft Mastery: You’re a marketer’s marketer, deeply curious, craft-focused, and plugged into the world of performance marketing. You study great brands, tear down winning ads, and learn obsessively from the best marketers in your network. - AI First: Harnesses AI to 10× output, creativity, and insights across the performance funnel. Uses AI tools to ideate and produce creative and copy, acting as a force multiplier to compress days of work into hours. - Consumer Psychologist: You’re a full-stack marketer who grounds every decision in human behavior. You uncover what motivates or blocks conversion, then build creative, messaging, and funnels that speak to belief, urgency, and objection. - Talent Architect: Exceptional eye for talent across agencies, contractors, and FTEs. You know how to hire fast and fire faster when it's not working. - Mission-Obsessed: You have a personal connection to our mission. - High Agency: You don’t wait for the future – you build it now with clear thinking, bold action, and unstoppable ownership. - Remote-able: You excel in a remote-first, writing-based culture of freedom and responsibility. Benefits - Psychedelic Therapy: 90% off Mindbloom for you and 40% off for your family. - Fully Remote: More freedom, flexibility, and deep work than you’ve ever experienced. - Culture: Annual company retreat and department offsites. - Time Off: Take what you need vacation and parental leave policy. - Insurance: Medical, dental, and vision insurance. - Retirement: Employer-sponsored 401k plan.

United States
$160K - $230K / year

Marketing & Brand Specialist

Germania Insurance

Germania Insurance, founded in 1896, has grown into Texas's largest farm mutual insurance company, currently serving over 200,000 members statewide. The company

Marketing4 days ago

Title: Marketing & Brand Specialist Location: Standard 3/2 Job Description: We are seeking a creative and strategic Marketing & Brand Specialist to strengthen and grow our brand presence across all channels. This role is responsible for developing compelling visual and digital content, managing the company website, and supporting integrated marketing campaigns. The ideal candidate is detail‑oriented, highly collaborative, and passionate about maintaining brand consistency while driving business results. Key Responsibilities - Lead and maintain brand strategy and ensure consistency across all communications - Design and produce creative assets for marketing campaigns and corporate initiatives - Manage and optimize the company website, including content, design, and performance - Execute SEO/AEO strategies and analyze digital performance using tools like Google Analytics - Support multi-channel marketing campaigns across digital, print, and social platforms - Create and edit written content aligned with brand voice - Capture and manage photo and video assets for marketing use - Track performance metrics and provide insights to improve marketing effectiveness - Collaborate with cross-functional teams to support marketing efforts and brand alignment Qualifications & Requirements - Bachelor’s degree in Marketing, Advertising, Graphic Design, Communications, or related field preferred, or equivalent experience - 4+ years of experience in an agency or corporate design environment - Proficiency in Adobe Creative Suite and Canva - Working knowledge of WordPress, HTML, CSS, and JavaScript - Experience with SEO, AEO, Google Analytics, and CRM tools - Strong project management, communication, and organizational skills - Understanding of print production processes - Photography and videography experience preferred A full job description will be presented upon selection for an interview. Germania Insurance is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected characteristic.

Texas