• Develop and own the end-to-end lifecycle marketing strategy and roadmap, spanning onboarding, activation, engagement, retention, and re-engagement • Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app) that move users through their journey • Design journeys segmented by persona, account stage, and engagement level; Partner with Sales to support lead scoring, routing, hand-offs, and re-engagement of dormant accounts • Own a rigorous experimentation roadmap: design and run A/B tests, analyze results, and optimize programs against clear success metrics • Drive campaign automation and personalization, using audience and behavioral insights to build and improve always-on programs • Write clear, on-brand, conversion-focused copy across channels, and maintain a consistent voice throughout the experience • Report on lifecycle program and channel performance, translating results into insights and recommendations for marketing and business leadership • Partner with Product, Data, and Engineering to improve event tracking, data quality, and the infrastructure that powers lifecycle messaging • Collaborate with cross-functional teams to coordinate messaging, manage send cadence, and ensure a unified customer experience.

• Du unterstützt bei der technischen Pflege und Weiterentwicklung unserer Webauftritte (u. a. WordPress, CMS-Anpassungen, Plug-in-Integration) • Du analysierst die Performance unserer Websites und Social-Media-Kanäle anhand von SEO- und Tracking-Daten • Du führst systematische Keyword- und Wettbewerbsanalysen durch und leitest daraus Optimierungsvorschläge ab • Du implementierst Tracking- und Analyse-Tools (z. B. Google Analytics, Google Tag Manager, Meta Business Suite) und wertest deren Daten aus • Du unterstützt bei der Automatisierung von Marketingprozessen (z. B. E-Mail-Marketing, Kampagnen-Tracking) • Du stellst die technische Qualität von Inhalten sicher – von Ladegeschwindigkeit über Usability bis zur Barrierefreiheit • Du gestaltest Reports und Dashboards, die Einblicke in Reichweiten, Conversions und Zielgruppen liefern

Role Description This is an opportunity to join a fast-paced team at a company that’s redefining the cloud consulting landscape. You will play a critical role in driving world-class event programs and field marketing initiatives that build brand awareness, generate demand, and enable sales success. To be successful in this role, you will need to demonstrate: - Strong project management skills - Attention to detail - Ability to manage budgets effectively - Drive alignment and accountability among all stakeholders You should be comfortable taking ownership of events end-to-end, from planning through execution, while communicating proactively with internal teams, partners, and vendors. Your Assignment: - Plan and execute Caylent's event marketing activities including conferences, partner events, trade shows, customer roundtables, and executive dinners, managing an average of 12 to 20 events at any given time. - Manage events autonomously from end-to-end: scoping, budgeting, vendor negotiation, onsite logistics, and post-event reporting. - Oversee budgets with discipline, proactively communicating overages or funding requests before they occur. - Serve as the main point of contact for Sales and Partners (event co-sponsors or stakeholders) to ensure alignment, clear communication, and on-track execution of event deliverables. - Negotiate with vendors and partners to secure favorable terms, services, and event experiences. - Hold Sales accountable to event expectations and ensure teams operate within approved budgets. - Collaborate cross-functionally with Marketing, Alliances, and Operations teams on campaign tracking, collateral, and event reporting. - Design registration pages and event communications, and coordinate social promotion campaigns. - Support Caylent’s gifting and campaign operations platforms. Qualifications - Bachelor’s in Marketing, Communications, Business Administration, or relevant field preferred - 2+ years of B2B event or field marketing experience (within the technology industry is preferred) - Proven ability to project manage multiple events simultaneously with minimal oversight - Strong bias for action: ability to anticipate needs, problem-solve, and operate with urgency in a fast-paced, dynamic environment - Immaculate attention to detail, organizational skills, and accountability - Experience managing and reporting on budgets - Excellent communication skills with the ability to influence and collaborate with Sales, partners, and vendors - Proficiency in Salesforce, HubSpot, and Canva preferred - Negotiation skills and experience managing third-party vendors - Ability to travel up to 30% Benefits - Medical Insurance for you and eligible dependents - 401k plan with company match up to 4% and immediate vesting - Competitive phantom equity - Company issued laptop - Dental and Vision insurance - Term Disability Insurance - Term Life Insurance - Flexible Spending Account - Equipment & Office Stipend - Annual stipend for Learning and Development - Unlimited Paid Time Off - 10 Paid Holidays - This role may require up to 25% travel, depending on business needs. Company Description Caylent is a cloud native services company that helps organizations bring the best out of their people and technology using Amazon Web Services (AWS). We provide a full-range of AWS services including workload migrations and modernization, cloud native application development, DevOps, data engineering, security and compliance, and everything in between. At Caylent, our people always come first. We are a global company and operate fully remote with employees in Canada, the United States, and Latin America. We celebrate the culture of each of our team members and foster a community of technological curiosity.

• Support the development and execution of integrated marketing campaigns aligned to Career Ready priorities and business objectives • Contribute to campaign planning, audience definition, messaging development, channel selection, and success measurement • Maintain campaign calendars and plans aligned to enrollment cycles, seasonal priorities, and organisational goals • Ensure campaign activities are coordinated across multiple channels and customer touchpoints • Partner closely with Product Marketing, Sales, Brand, Digital, and Content teams to bring campaign plans to life • Apply portfolio and product value propositions consistently across campaign activities and customer communications • Adapt messaging for different audiences, customer needs, and stages of the buyer journey • Collaborate with subject matter experts and Product Marketing teams to strengthen campaign positioning and messaging • Lead the day-to-day planning and execution of assigned marketing campaigns and initiatives • Manage campaign timelines, deliverables, stakeholder communications, and execution milestones • Serve as a key marketing contact for assigned products, programmes, and portfolio initiatives • Execute campaigns across email, web, paid media, events, social media, and customer communication channels • Coordinate campaign asset development with Creative, Content, Digital, Product, and Sales teams • Monitor campaign progress and proactively address execution challenges to ensure successful delivery • Track and analyse campaign performance against established objectives and success measures • Identify opportunities to improve campaign effectiveness through targeting, messaging, testing, and optimisation • Prepare campaign performance summaries and recommendations for key stakeholders • Support ongoing testing, learning, and continuous improvement initiatives across marketing activities • Share campaign insights and best practices to strengthen future marketing programmes