Incredible Health logo
Incredible Health

Empower healthcare professionals to find and do their best work

Lifecycle Marketing Manager

Location

Alabama + 30 moreAll locations: Alabama | Arizona | California | Colorado | Connecticut | District Of Columbia | Florida | Idaho | Illinois | Iowa | Nebraska | Nevada | New Jersey | New York | North Carolina | Ohio | Oregon | Maryland | Massachusetts | Michigan | Minnesota | Mississippi | Missouri | Pennsylvania | South Carolina | Tennessee | Texas | Utah | Virginia | Washington | West Virginia

Posted

3 days ago

Salary

0

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Lifecycle Marketing Manager

Incredible Health

• Develop and own the end-to-end lifecycle marketing strategy and roadmap, spanning onboarding, activation, engagement, retention, and re-engagement • Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app) that move users through their journey • Design journeys segmented by persona, account stage, and engagement level; Partner with Sales to support lead scoring, routing, hand-offs, and re-engagement of dormant accounts • Own a rigorous experimentation roadmap: design and run A/B tests, analyze results, and optimize programs against clear success metrics • Drive campaign automation and personalization, using audience and behavioral insights to build and improve always-on programs • Write clear, on-brand, conversion-focused copy across channels, and maintain a consistent voice throughout the experience • Report on lifecycle program and channel performance, translating results into insights and recommendations for marketing and business leadership • Partner with Product, Data, and Engineering to improve event tracking, data quality, and the infrastructure that powers lifecycle messaging • Collaborate with cross-functional teams to coordinate messaging, manage send cadence, and ensure a unified customer experience.

Job Requirements

  • 8+ years of experience in lifecycle, CRM, or retention marketing, including owning lifecycle strategy and execution end-to-end
  • Bachelor's degree, or equivalent practical experience
  • Hands-on experience with a modern lifecycle marketing platform (e.g., Iterable, Braze, Hubspot, Customer.io, or similar)
  • Demonstrated experience building multi-channel journeys across email, SMS, push, and in-app, including segmentation, automation, personalization, and triggered messaging
  • Strong analytical skills; comfortable pulling and interpreting data, building reports, and using results to drive decisions
  • Excellent writing skills, with the ability to craft channel-appropriate copy that converts while staying on-brand
  • Experience marketing to both consumer and business audiences (B2C and B2B), ideally in a marketplace; experience in healthcare or another regulated/high-trust environment is a plus
  • Demonstrated AI fluency, with sound judgment about when and how to use it.

Benefits

  • Competitive, market based salary aligned with your skills and experience
  • Comprehensive benefits package covers medical, dental and vision coverage with shared premiums
  • Company sponsored 401(k) allows you to save for retirement
  • Commission and/or equity may be offered based on the position
  • Unlimited vacation, so take a break when you need it
  • Generous family leave policy so that you can spend time bonding with new additions to your family.

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