• Creative Content Development: Design flyers, brochures, infographics, and digital assets for workforce programs, job fairs, and events. • Photograph, record, edit, and produce short-form video content including client testimonials, success stories, and promotional materials. • Technical Communications: Utilize interactive maps and dashboards to visualize labor market data, employer locations, and service coverage. • Support integration of technical tools for presentations, reports, and internal communications. • Social Media & Digital Outreach: Manage and grow presence across platforms including Facebook, LinkedIn, Instagram, and YouTube. • Develop content calendars and social media campaigns aligned with regional workforce goals. • Analyze engagement metrics and recommend strategies to improve reach and impact. • Brand & Storytelling Strategy: Ensure all materials align with the organization's branding and messaging guidelines. • Collaborate with program staff to identify client stories that highlight the impact of workforce services. • Interview participants and partners in a respectful, inclusive manner to gather content. • General Support: Assist with email marketing campaigns, newsletters, and website content updates. • Participate in regional events, capturing live content for digital use. • Provide training or support to staff in basic communications tools as needed.

• Own and govern integrated earned-first communications strategies for Chevrolet. • Serve as a key strategic counselor and advisor to senior leadership. • Lead a multi-disciplinary organization of managers, individual contributors, and agencies. • Develop and own Chevrolet’s lifestyle and community communications strategy. • Anticipate cultural, competitive, and social trends. • Define and steward governance, standards, and playbooks for Chevrolet’s storytelling. • Lead end-to-end earned media strategy and execution across various platforms. • Build and maintain senior-level relationships with top-tier media and community partners. • Craft and oversee clear, compelling narratives for lifestyle and community initiatives. • Lead cross-functional and agency teams to design integrated campaigns. • Apply data and insights to evaluate performance and optimize strategy.

• Support and strengthen a strategy that increases appreciation for and understanding of Hims & Hers’ unique direct-to-consumer model, consumer impact, and brand resonance through communications initiatives, press engagement, and online content • Serve as a key team member on announcements, initiatives, and campaigns that promote our platform, treatment offerings, and consumer experience • Lead comms partnership with the brand social team, bringing our comms priorities to life on social media and with influencers • Work directly with our team of doctors to uplift and spotlight their expertise and approach to care through Hims & Hers • Draft and refine communications related to consumer experience, healthcare trends, brand look, feel and design, and our distinct product offerings • Support in-person press and influencer events • Develop a range of communication materials including messaging, scripts, press materials, and company presentations in partnership with internal stakeholders. • Monitor sentiment, media cycles, and consumer health trends to inform strategy and narrative development

• Execute communications plans in support of Wind and Capital Region/ Schenectady (or relevant site) priorities • Develop employee communications content including announcements, intranet stories, presentations, toolkits, and leader talking points • Support site engagement initiatives, events, milestones, and workforce communications • Manage communications workstreams for key programs (culture initiatives, safety campaigns, operational milestones) • Partner with HR, Operations, and Functional teams to ensure timely, consistent messaging • Support local storytelling efforts by drafting content for internal and external channels • Track engagement metrics and support continuous improvement of communications effectiveness • Provide backup support on media coordination and issue response as needed