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Senior Communications Manager – Lifestyle, Strategy
Location
United States
Posted
112 days ago
Salary
$185.7K - $259.3K / year
Seniority
Senior
Job Description
Senior Communications Manager – Lifestyle, Strategy
General Motors
• Own and govern integrated earned-first communications strategies for Chevrolet. • Serve as a key strategic counselor and advisor to senior leadership. • Lead a multi-disciplinary organization of managers, individual contributors, and agencies. • Develop and own Chevrolet’s lifestyle and community communications strategy. • Anticipate cultural, competitive, and social trends. • Define and steward governance, standards, and playbooks for Chevrolet’s storytelling. • Lead end-to-end earned media strategy and execution across various platforms. • Build and maintain senior-level relationships with top-tier media and community partners. • Craft and oversee clear, compelling narratives for lifestyle and community initiatives. • Lead cross-functional and agency teams to design integrated campaigns. • Apply data and insights to evaluate performance and optimize strategy.
Job Requirements
- 15+ years of experience in external communications, public relations, brand or lifestyle communications, or related fields.
- Deep experience in earned media and media relations.
- Building and managing high-level relationships with lifestyle, culture, entertainment, and community media.
- Developing and pitching stories that secure meaningful editorial, broadcast, and digital coverage.
- Proven track record leading lifestyle and/or community engagement programs.
- Demonstrated people leadership experience (direct reports and complex cross-functional/agency leadership).
- Executive presence with a strong ability to advise and influence senior leaders.
- Exceptional writing and storytelling skills across various formats.
- Strong strategic thinking and business acumen.
- Proven ability to operate independently in a complex, fast-paced environment.
Benefits
- medical
- dental
- vision
- Health Savings Account
- Flexible Spending Accounts
- retirement savings plan
- sickness and accident benefits
- life insurance
- paid vacation & holidays
- tuition assistance programs
- employee assistance program
- GM vehicle discounts and more
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