Role Description The Sr Product Marketing Manager will own the Luminex Licensed Technology Group's go-to-market strategy and technical narrative to accelerate partner success and adoption. Lead market strategy, messaging, campaigns, and sales enablement—translating complex technology into compelling value propositions and orchestrating integrated programs that drive pipeline and revenue outcomes. The position is a remote role. Key Duties and Responsibilities - Strategic Marketing & Market Insights - Inform LTG market strategy: synthesize market research, VOC, and commercial insights into clear recommendations that shape product roadmaps, and GTM priorities. - Build and operationalize segmentation & adoption frameworks (personas, TAM/SAM/SOM, buying criteria) to guide targeting, resource allocation, and commercialization plans. - Anticipate market shifts (competitive, regulatory, technology trends) and advise leadership on positioning, investment, and partner strategy. - Co-develop with strategic partners to validate use cases, inform new offerings, and de-risk adoption. - Messaging & Positioning - Own master messaging architectures that translate complex scientific and workflow concepts into differentiated, customer centric value propositions. - Lead global positioning strategies aligned to personas, research/clinical workflows, and regional priorities—ensuring consistency with room for localization. - Partner with R&D and Product to convert performance data and validation evidence into compelling, evidence-backed stories. - Advance Luminex’s innovation narrative to reinforce platform advantages and brand leadership. - Campaigns & Demand Generation - Architect integrated GTM programs (SEM, content, email nurture, social, partner co-marketing) to drive awareness, pipeline, and adoption across partner channels. - Map and optimize the full journey—from discovery to enablement to expansion—reducing friction and improving conversion, engagement, and retention. - Lead launch excellence for new products, assays, and updates; align marcom, PM, BD, and regions on objectives, timelines, and success metrics. - Establish KPI dashboards to track MQL→SQL quality, partner engagement, pipeline contribution, and ROI; iterate with data. - Sales Enablement & Collateral - Equip global commercial teams and partners with strategic tools (battle cards, objection handling, value frameworks, case studies, executive decks, web site content) tied to clear plays. - Deliver training programs that elevate field proficiency in product value, use cases, workflows, and competitive differentiation. - Govern content standards and reuse to ensure accuracy, scientific integrity, and brand consistency across collateral. - Align sales enablement tools and training with key revenue goals—acquiring new customers, expanding existing accounts, and driving broader adoption across partner portfolios. - Events & Thought Leadership - Set tradeshow strategy to maximize brand visibility, partner activation, and qualified lead capture with clear pre/during/post plans. - Cultivate KOLs and customer champions to support early adoption, validation, publications, and co-marketing. - Amplify thought leadership through data-driven content that advances category understanding and platform credibility. Qualifications - Bachelor's Degree in Biology/Chemistry/Engineering (MBA preferred) with 10+ years in product marketing, product management, or business development within Life Sciences, Pharma, Analytical Instrumentation, or Diagnostics required. - 10+ years of deep understanding of Life Science Research, drug development, diagnostics/IVD markets, assays, and analytical workflows; proven record shaping product and GTM strategy required. Training and Skills - Fluency in Salesforce + marketing automation (Marketo/Pardot) and analytics (Google Analytics); excellent technical writing, communication, and cross-functional leadership. (High proficiency) - Bias for impact: adept at managing multiple priorities, meeting tight deadlines, and delivering measurable commercial outcomes. (High proficiency) - Collaborative team player with a track record of engaging cross-functional stakeholders. (High proficiency) Travel Requirements - 20% Austin office visits, Trade shows, Customer visits Benefits - Comprehensive plan of health benefits. - Retirement and financial wellbeing. - Time off programs. - Wellbeing support and perks. - Eligibility to participate in an annual incentive program.

• Driving front-end innovation and pipeline creation: Identify unmet needs and whitespace opportunities through market analysis, competitive intelligence, and emerging technology scouting • Establishing a best-in-class Voice of Customer (VoC) capability: Design and execute structured VOC programs (e.g., site visits, KOL engagement, usability studies, and advisory boards) • Translating customer insights into differentiated product requirements: Develop target product profiles, use cases, and clinical/economic value propositions grounded in validated customer needs; ensure strong linkage between VOC insights and design inputs throughout development • Leading cross-functional alignment and governance: Partner with R&D, regulatory, clinical, quality, and commercial teams to ensure alignment on priorities, milestones, risk mitigation, and compliance within design control and stage-gate processes.

Role Description We are seeking an enthusiastic, strategic, and execution-focused Product Marketing Manager to join our Product, QA & Design organization. This role owns the end-to-end product marketing and go-to-market (GTM) strategy across departments, while ensuring our products are clearly understood, differentiated, and adopted at scale. - Own and lead the global product marketing and GTM strategy for Foundever products, ensuring strong cross-departmental alignment. - Lead and mentor the technical writing and product documentation team, setting standards for clarity, consistency, and quality. - Partner closely with Product Managers to translate technical capabilities and release notes into clear, compelling user-facing narratives. - Define product positioning, value propositions, messaging frameworks, and feature naming in collaboration with Product and Marketing. - Oversee the creation and maintenance of product documentation, FAQs, internal guides, and enablement materials. - Drive product launch planning and execution across Marketing, Sales, Enablement, and Operations teams. - Create and publish regular product news digests to keep internal stakeholders aligned on roadmap progress and releases. - Organize and host internal product webinars, demos, and enablement sessions for global audiences. - Develop, review, and refine sales enablement assets, including battle cards, competitive positioning, and strong value arguments. - Create engaging demo videos and product walkthroughs that clearly communicate value and use cases. - Act as the primary bridge between Product teams and users, ensuring feedback informs messaging and GTM strategy. - Champion AI-driven ways of working to improve speed, quality, and scale of product marketing outputs. Qualifications - Minimum of 4–6 years of experience in Product Marketing, Product Communications, or a related leadership role. - Proven experience owning and executing GTM strategies for complex, technology-driven products. - Demonstrated leadership experience. - Strong background translating highly technical concepts into impactful, user-centric messaging. - Experience working cross-functionally with Product, Marketing, Sales, and Enablement teams. Requirements - Exceptional written, verbal, and visual communication skills, with strong storytelling capability. - Strategic mindset combined with hands-on execution and delivery focus. - Strong leadership and stakeholder management skills across global, cross-functional teams. - AI-native approach to work—actively using AI to improve productivity, quality, and decision-making. - Ability to structure compelling product narratives, demos, and competitive arguments for diverse audiences. - Comfort operating in fast-paced, evolving product environments. Education and Qualifications - Degree in Marketing, Business, Communications, Product Management, or a related field. - Excellent conversational and written knowledge in English (C1 level minimum). - French or Spanish language skills are a bonus. Tools and Applications - Proficiency with MS Office tools (Word, Excel, PowerPoint, Outlook). - Experience with collaboration, documentation, and product tools (e.g., Jira, Confluence, Miro). - Hands-on experience with Loom or similar tools to create engaging demo videos and walkthroughs. - Strong, practical use of Generative AI as a core part of daily work (required, not optional). - Knowledge of CX platforms or SaaS products is a bonus. Benefits - Impactful work. Ownership of product marketing and GTM strategy for products used at global scale. - Professional growth. Leadership opportunities in a dynamic, AI-forward, remote-friendly environment. - Competitive compensation. Attractive salary and benefits package. - Collaborative environment. A strong, supportive culture with opportunities for occasional travel, training, and company events.

Role Description Develop and execute GTM strategy for D2C brands and marketing agencies. Serve as the face of the product for decision-makers and establish market presence. Reporting to: Leadership Team You will partner closely with: - Product - Engineering - AI Teams - Leadership Responsibilities: - Develop and execute comprehensive GTM strategy. - Identify and prioritize target markets and customer segments. - Collaborate with internal teams for compelling messaging. - Build a pipeline of leads through partnerships and initiatives. - Design scalable sales processes. - Lead customer engagement activities. - Monitor market trends and adjust strategies. - Maintain CRM records (Hubspot). - Generate new leads and outbound campaigns. Qualifications - Proven track record in GTM strategy and selling to D2C brands. - Strong understanding of brand managers' personas and pain points. - Experienced in leading cross-functional teams. Requirements - Must-have technical skills: CRM (Hubspot), LinkedIn Sales Navigator. - Must-have industry experience: SaaS, AI-based companies, D2C marketing. Benefits - Opportunity to shape the future of digital marketing. - Work in a high-growth startup environment. - Be at the forefront of AI-based solutions for branding and content.