Role Description We're hiring a Senior Email Marketing Strategist to own retention and lifecycle revenue across a portfolio of high-growth DTC brands. You will be the lead email strategist for multiple 9-figure brands, owning the Klaviyo account, the flow architecture, the campaign calendar, and the revenue number for each one. This is a senior role for someone who has already run email at scale. You will direct a team of designers and copywriters who build against your strategy, so you need to know how to brief, critique, and get great work out of others. If you've only ever executed someone else's plan, or only worked one brand at a time, this isn't the role. What you'll own - Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows - The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends - A team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality bar - List growth and segmentation strategy, including RFM-based segments and predictive analytics - A/B testing roadmap (subject lines, creative, offers, send timing) with clear hypotheses and documented learnings - Deliverability: list hygiene, sender reputation, inbox placement, and warming - Reporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language Nice to have - Experience with Shopify (or the brand's commerce platform) - SMS/retention beyond email - Agency or portfolio experience managing several brands simultaneously Qualifications - 4+ years running email/retention for DTC ecommerce brands, with direct, hands-on experience at one or more 9-figure ($100M+ revenue) DTC brands - Experience managing multiple brands or accounts at once without dropping the ball - Experience directing designers and copywriters, not just doing the work yourself - Deep Klaviyo expertise, fluent in flow logic, conditional splits, dynamic content, segmentation, and the Klaviyo data model - A track record you can quantify: specific flows you built, the revenue/lift they drove, and how you measured it - Strong copy and creative judgment - Comfort owning a revenue number and being measured against it How to apply In your application, answer these directly: - Which 9-figure DTC brand(s) have you worked with, and what specifically did you own? - Walk us through one flow you built that meaningfully moved revenue: the structure, the logic, and the result. - How many brands have you managed at once, and how big was the team (designers/copywriters) you directed? Applications that skip these or stay vague won't move forward.

• Support the development and execution of email marketing strategies that drive engagement, sales, and retention for clients. • Design and build visually compelling emails that are optimized for both mobile and desktop. • Write clear, engaging email copy that aligns with each client’s brand voice and campaign goals. • Assist with audience segmentation, automation workflows, personalization, and A/B testing. • Monitor email performance metrics, including open rates, click-through rates, conversions, and revenue impact. • Help prepare performance reports and identify opportunities for improvement. • Communicate campaign strategy, creative direction, and performance insights to internal teams and clients. • Stay up to date with email marketing trends, platform updates, design best practices, and emerging strategies.

Role Description The Email Marketing Manager will be a critical contributor within Rubrik's Digital Marketing team, owning end-to-end execution of email marketing programs that drive pipeline and revenue. This role is responsible for: - Email nurture strategy - Batch/blast campaigns - Paid email placements - Paid digital advertising support - Paid newsletter sponsorships The ideal candidate is a data-driven marketer who thrives in a fast-paced, collaborative environment and brings a strong command of marketing automation, analytics, and cross-functional execution. What You'll Do - Email Nurture Programs: - Design, build, and optimize multi-touch email nurture sequences that guide prospects through the buyer journey. - Partner with content, demand gen, and sales development to develop audience segmentation and personalization strategies. - Monitor engagement metrics and apply A/B testing to continuously improve open rates, click-through rates, and conversion. - Email Blasts & Campaign Execution: - Manage end-to-end production and deployment of batch email campaigns, including list segmentation, QA, scheduling, and reporting. - Coordinate with field marketing, content, and product teams to align email sends with campaign calendars and product launches. - Ensure all campaigns adhere to CAN-SPAM, GDPR, and other applicable email compliance standards. - Paid Email & Paid Newsletters: - Own Rubrik's paid email placements with third-party publishers and media vendors, including negotiating placements, briefing creative, and measuring ROI. - Manage paid newsletter sponsorships across industry publications targeting security, IT, and cloud audiences. - Track spend, pacing, and performance across paid email programs and report results to stakeholders. - Paid Ads Support: - Collaborate with the paid media team to align email and paid ad messaging, landing pages, and audience targeting. - Support retargeting and account-based programs that span email and paid channels. - Analytics & Reporting: - Build and maintain dashboards to track email program performance, including pipeline influence, engagement, and list health. - Present regular performance reviews to Digital Marketing leadership with data-backed insights and optimization recommendations. Qualifications - 7+ years of B2B email marketing experience, preferably in a technology or SaaS company. - Hands-on expertise managing email campaigns in Marketo, including smart campaigns, program templates, and engagement programs. - Proficiency with Salesforce CRM for lead management, campaign attribution, and pipeline reporting. - Experience building and interpreting dashboards and data visualizations in Tableau. - Comfortable working across G Suite (Google Docs, Sheets, Slides, Drive) for day-to-day collaboration and documentation. - Strong understanding of audience segmentation, lead lifecycle stages, and email deliverability best practices. - Demonstrated ability to manage multiple campaigns simultaneously, meeting deadlines in a high-velocity environment. - Excellent written communication skills with a high attention to detail for copy, layout, and QA. - Experience managing vendor relationships for paid email and newsletter programs. Preferred Qualifications - Familiarity with AI-assisted marketing workflows using Anthropic's Claude or similar LLM tools for content ideation, personalization at scale, and campaign analysis. - Experience with Jira or similar project management tools for tracking campaign deliverables and cross-functional work. - Knowledge of Knak or comparable email design platforms for template creation and brand-compliant email builds. - Hands-on experience with TransPerfect or other localization/translation management platforms for global campaign execution. - Working knowledge of ZoomInfo for contact data enrichment, audience building, and intent-based targeting. - Background in account-based marketing (ABM) with exposure to ABM platforms and tiered account strategies. - Experience with paid media platforms (LinkedIn, Google, 6sense, or similar) as a complement to email programs. What Success Looks Like - Email nurture programs with measurable improvements in MQL-to-opportunity conversion rates within the first two quarters. - A reliable, scalable email operations process with clear QA standards and documentation. - A paid email and newsletter portfolio that delivers qualified pipeline at efficient CPL targets. - Strong cross-functional relationships with content, demand gen, sales development, and field marketing teams. - Regular, trusted reporting that helps leadership understand email's contribution to overall pipeline. Salary Information The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity, and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training. - US (SF Bay Area, DC Metro, NYC, Seattle) Pay Range: $144,400 — $216,600 USD - US2 (all other US offices/remote) Pay Range: $130,000 — $195,000 USD

• Responsible for the CRM processes of top brands in the DACH region • Close collaboration with the founders • Analysis of KPIs and continuous optimization of assets • Top 1% creative training valued at €100k+