Humana logo
Humana

Louisville, Kentucky-based Humana is a leading healthcare company that offers a variety of health, wellness, and insurance products and services designed to off

Senior Associate, Retention Marketing

Location

United States

Posted

4 days ago

Salary

$94.9K - $130.5K / year

Seniority

Senior

Bachelor Degree2 yrs expEnglish

Job Description

Senior Associate, Retention Marketing

Humana

• Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas. • Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals. • Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs. • Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence. • Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration. • Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements. • Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials. • Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables. • Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

Job Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
  • Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
  • Proven ability to manage multiple projects simultaneously with strong attention to detail.
  • Hands-on experience with CRM platforms and marketing automation tools.
  • Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

Benefits

  • Health benefits effective day 1
  • Paid time off, holidays, volunteer time and jury duty pay
  • Recognition pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance
  • Scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Career development opportunities

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