Mammutmarsch

• Design advertising materials for social media, paid ads, websites, and email marketing • Develop new visual campaigns and creative concepts • Produce performance-oriented creatives for Meta, Google, YouTube, and other digital channels • Support the ongoing development of the Mammutmarsch brand world • Design medals, shirts, certificates, event materials, and merchandise • Create custom event designs for national and international events • Ensure a consistent brand presence across all events • Prepare print-ready files and production data • Coordinate with print shops, manufacturers, and other service providers • Perform quality control of samples and productions • Support the development of internal design processes • Monitor current design trends and new creative formats • Identify and utilize modern design and AI tools • Develop more efficient and scalable design processes

• Plan and execute marketing activities for the Swedish market • Work closely with our German marketing team • Support the launch and growth of the Mammutmarsch brand in Sweden • Develop local marketing ideas and campaigns • Execute activities across social media, influencer marketing, PR, guerrilla marketing, and other channels • Research and build relevant partnerships and networks • Become one of the first ambassadors of the Mammutmarsch spirit in Sweden • Help build a local Mammutmarsch community • Identify opportunities, trends, and market insights • Contribute your own ideas to continuously improve our marketing strategy • Coordinate and implement marketing initiatives • Support events and marketing activities on-site • Collaborate with external partners, influencers, and service providers • Assist with the analysis and evaluation of marketing campaigns

• Product development • Development of new merchandise products and collections • Research of trends, innovations and new product ideas • Combining creativity with a test- and data-driven approach • Building a long-term product pipeline • Brand design • Creating designs, graphics and special finishes • Designing products and collections that are consistent with the brand • Ensuring a consistent brand presence • Production & sourcing • Preparing product briefings and production documentation • Close collaboration with our sourcing team • Supporting sampling and approval processes • Optimizing existing products • Range & innovation • Analyzing customer feedback and sales figures • Developing new product concepts • Building an innovative merchandise portfolio • Contributing to future merchandise drops and special editions

• Develop new angles, hooks, storylines and formats (video-first, plus static) • Audience-specific creative concepts • Research well beyond our industry (Ads Library, swipe files, trends) • Creative testing system: hypotheses → variants → tests → learnings → iteration • Build a documented creative playbook • Systematic refinement of functioning concepts • Create video scripts & shot lists • Clear briefs for creators, editors and designers • UGC guidelines and performance-oriented production specifications • Continuous production of new variants (hook, framing, visuals, pacing, length, CTA) • Ensure a consistent test output • Rapid adaptation of effective patterns • Performance-driven creative decisions • Analyze CTR, hold rate, CVR, CPA, etc. • Translate performance signals into concrete creative next steps • Scale winners and eliminate losers

• Strategy & Segmentation • Build and prioritize clear segments (purchase behavior, lifecycle, engagement, interests, demographics) • Develop a structured targeting blueprint • Define sequencing, exclusions and frequency caps • Experimentation & Testing • Develop hypotheses → create variants → test → analyze → iterate • Systematic testing process across segment, content, frequency & offer • Clean documentation & decision logic • Campaign Planning • Weekly and monthly planning of all campaigns & tests • Management of conflict rules & sending logic • Strategic timing around events, drops and campaigns • Production & Setup • Brief copy & design teams • Build testable variants • Clean setup in Klaviyo (tracking, UTMs, QA, audience logic) • Analysis & Scaling • Interpret results (RPR, RPU, CVR, AOV, guardrails) • Derive concrete follow-up tests • Roll out successful strategies to larger segments • Build a structured content & idea database