Playbook

• Design and implement new features across the stack (Node.js, ReactJS, and React Native), with a strong focus on usability, clarity, and real user value, shaping APIs and GraphQL contracts as part of the feature design process. • Spend the majority of your time in your area of deep expertise, while regularly contributing across the web app, the backend, and the mobile app — picking up features, smaller tasks, and code reviews wherever they're needed. • Build and evolve backend services and APIs (REST and GraphQL) that power our platform. Focus on reliability, maintainability, and clean integrations with frontend applications and third-party services. • Work closely with Product Managers and Designers to translate requirements into practical, well-scoped technical solutions. • Contribute to Engineering Requirement Documents (ERDs) that define data models, API contracts, and integration points before implementation begins. • Write clean, readable, and well-tested code. Participate in code reviews and contribute to shared standards around quality, testing, and maintainability. Improve existing systems where it provides clear product or developer value. • Take responsibility for the features you build. Identify issues or gaps, propose improvements, and iterate based on feedback. You're comfortable working with some ambiguity and adapting as requirements evolve. • Break down product requirements into data models, GraphQL types, and component structure before writing implementation code.

• Design and implement new iOS features with a strong focus on usability, clarity, and delivering value to real users. • Build and maintain robust, scalable mobile architecture (including networking, data persistence, and state management) that supports fast iteration and long-term maintainability. • Work closely with Product Managers and Designers to translate requirements into practical, well-scoped technical solutions. Provide input during planning to ensure features are feasible, maintainable, and aligned with user and business goals. • Ensure high-quality releases through clean, readable, and well-tested code. Participate in code reviews and contribute to shared standards around quality, testing, and maintainability. • Take ownership of the features you build. Identify issues or gaps, propose improvements, and iterate based on feedback. You’re comfortable working with ambiguity and adapting as requirements evolve. • Improve app performance and reliability by diagnosing bottlenecks, addressing crashes, and strengthening overall stability and user experience.

• Design, maintain, and execute manual test cases across web, iOS, and Android. • Test complex internal systems end-to-end — email automation, CRM data pipelines, property syncs — and verify they behave correctly, including at the edges. • Write clear, reproducible bug reports that engineers can act on without a back-and-forth. • Run regression testing ahead of releases and feature rollouts. • Build a deep working knowledge of the product and how its pieces fit together. • Get up to speed quickly on testing native mobile apps — across devices, OS versions, and store builds. • Partner with Product and Engineering to clarify expected behavior and catch issues early. • Help shape and improve our QA process as we build it out.

• Track sourcing engine output: new leads added to the database daily • Report on leads contacted, replied, on-call, and closed • Maintain clean, organized database with proper tagging and labeling • Morning stand-up and team check-ins • Call reviews — listen, coach, improve • Ongoing reporting on pipeline health and conversion rates • Own the CRM — keep it clean and up to date • Manage the databasing and lead tracking tool • Oversee analytics, outreach scripts, pitch decks, and closing materials • Handle contracts and closing process • Build and maintain sourcing SOPs — how we find, qualify, and approach creators • Own the Creator Manager onboarding and ramp-up process • Hire, manage, and replace as needed — you own performance on this team • Monitor team capacity and flag when we need more resources • Own the goal: drive X closes per period and hold the team accountable to it

• Be the right hand to our Head of Creator Management - you will be trained by them, work with them to optimize workflows and build relationships with their portfolio of creators. • Long term - manage a focused portfolio of legacy, high-touch creators who require a personalized, relationship-first approach • Serve as the primary point of contact for these creators — handle inbound, proactively reach out, and anticipate their needs • Shadow and be trained directly by the current relationship owner; absorb every nuance of these accounts • Coordinate with internal teams (product, marketing, ops) on behalf of these creators • Maintain detailed records of relationship history, preferences, and ongoing commitments • Flag risks, blockers, or opportunities early — nothing should fall through the cracks

• Develop bespoke social strategies for top-tier Playbook talent • Research viral trends, algorithm changes, and new platform features across Instagram and TikTok • Track and analyze performance of our top talent weekly • Run weekly viral content analysis and distribute insights to the team • Publish a recurring newsletter on social trends relevant to our creator verticals • May do community calls / webinars • Feedback and support for paid ad creative • Support with curriculum and creator training • Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork • Build challenge marketing kits in the same format • Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc. • Develop mastery of what to post for lead generation vs. conversion — and teach it • Own social growth tracking for our top 50 creators • Surface the biggest opportunities and the biggest gaps each week

• Respond to and resolve customer support tickets via Intercom • Assist with credit card dispute resolution and fraud investigations • Maintain and improve help center articles and internal support documentation • Support product launches and new feature rollouts with user education and in-product messaging • Collaborate with the broader team on escalations to Product and Engineering

• Own the content strategy across organic search, social, video, written, podcast, and creator enablement. Define what we do, what we do not do, and why. • Set and maintain the editorial bar. Establish the production workflows, the quality standard, and the cadence the team can sustain. • Lead with the work. In your first phase, you will write, produce, and ship a meaningful share of the content yourself. We expect senior leaders to model the bar. • Build the team. Identify the right roles, hire the right people, and develop them. • Drive measurable outcomes. Define a small set of content KPIs and build the reporting that ties content output to pipeline, signups, and revenue. • Partner across the company. Coordinate with Growth, Product Marketing, Sales, and Product. Your work should compound theirs and vice versa. • Use modern tools to expand output. Identify and deploy the AI workflows, automations, and editorial systems that let a small content team punch above its weight.

• Design and build Playbook's data warehouse from the ground up in Dataform or dbt on BigQuery — defining our raw/staging/intermediate/marts architecture, modeling conventions, naming, and testing standards. • Own our ingestion layer — manage and extend our Hevo setup across Stripe, production Postgres (AWS), Mixpanel, GA4, HubSpot, Meta Ads, Google Ads, Ahrefs, PostHog, and new sources as they come. • Establish CI/CD, testing, and data quality practices for the warehouse — environments, automated tests, lineage, freshness checks, and alerting so we can trust what we ship. • Be the Growth team's data partner — turn their questions into production-grade data models, define and codify business metrics (MRR, churn, LTV, CAC, activation, retention, attribution), and make self-serve analytics actually self-serve. • Own, build, and evolve Playbook's creator-facing analytics product — the data layer that powers the metrics and insights creators see inside the platform about their own business performance. • Support product and engineering teams on data-heavy features — partner on data models, pipelines, and metric definitions for features that rely on the warehouse. • Own data requests across the company — triage, prioritize, and either solve them directly or invest in the models that unblock them at scale. • Maintain and evolve our BI layer — making sure dashboards and reports are trustworthy, documented, and built on top of our modeled layer rather than raw tables. • Set the direction for Playbook's data platform — what to build vs. buy, where to invest, and how the stack should evolve as we grow.

• Lead a small, high-performing team of engineers while staying hands-on as a part-time individual contributor. • Write code, contribute to architecture, and lead by technical example. • Partner closely with Product and Design, own the team's execution cadence, and create an environment where engineers do their best work. • Align the team with product goals and unblock critical features or review key architectural decisions. • Drive accountability for team delivery.