Social Media Lead
Location
United States
Posted
5 days ago
Salary
0
Seniority
Senior
Job Description
Social Media Lead
Playbook
• Develop bespoke social strategies for top-tier Playbook talent • Research viral trends, algorithm changes, and new platform features across Instagram and TikTok • Track and analyze performance of our top talent weekly • Run weekly viral content analysis and distribute insights to the team • Publish a recurring newsletter on social trends relevant to our creator verticals • May do community calls / webinars • Feedback and support for paid ad creative • Support with curriculum and creator training • Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork • Build challenge marketing kits in the same format • Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc. • Develop mastery of what to post for lead generation vs. conversion — and teach it • Own social growth tracking for our top 50 creators • Surface the biggest opportunities and the biggest gaps each week
Job Requirements
- You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream
- You've developed content strategy for creators, brands, or talent at scale
- You can distill complex strategy into simple, actionable templates that a creator can execute without a second question
- You understand the organic-to-paid funnel and can think across both
- Bonus: you're AI-savvy and excited about building tools that scale this work
- Comfortable working across fitness, wellness, and lifestyle verticals
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