• Lead the strategic vision, digital experience design, and operational management of WWF-US's web presence, including worldwildlife.org and associated digital properties. • Oversee the web experience strategy, user experience design, digital discoverability, and web performance. • Serve as the primary strategic owner of WWF's relationship with its external development partner. • Define and drive the long-term strategic vision for WWF's organizational website worldwildlife.org. • Set standards for user experience, interaction design, information architecture, and web performance across all digital touchpoints. • Lead the evolution of WWF's web presence into emerging discoverability channels, including AI-powered search. • Anticipate and respond to shifts in the digital landscape, translating trends in AI, search, and audience behavior into actionable strategies. • Establish a culture of analytics, experimentation, and continuous improvement grounded in robust data and user research. • Manage contracts, service level agreements, development prioritization, and budget stewardship to ensure maximum value from external partnerships. • Oversee the design, user experience, and operational health of worldwildlife.org, ensuring accessibility, performance, security, and compliance with applicable legal standards. • Guide the organization's approach to technical SEO, structured data, and metadata strategy to maximize organic discoverability and search performance. • Collaborate with Integrated Marketing, Development, Programs/Goals, and Communications teams to ensure the website meets acquisition, fundraising, and engagement goals.

• Own end-to-end site strategy and roadmap across multi-brand Shopify environment • Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO • Own conversion rate by setting and defending the bar for site experience and funnel optimization • Drive a unified account experience across brands • Act as internal PM for engineering and design • Own site stability, speed, infrastructure, and performance • Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention • Launch new brands from the ground up • Build an AI-forward operating model

• Own day-to-day management of Meta Ads accounts (Facebook & Instagram) • Build, launch, and optimize campaigns based on performance goals • Monitor budget pacing and adjust bids to maximize results • Manage campaign performance through learning phases and scaling efforts • Identify performance trends and optimize based on data insights • Collaborate on creative testing and iteration strategies

• Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube) • Build and refine account structure, campaigns, and asset groups • Manage keyword strategy, search queries, and negative keyword lists • Monitor and optimize shopping feeds and campaign performance • Handle bid strategy and budget pacing to hit performance goals • Draft ad copy and creative variations (with final approvals as needed) • Monitor GA4 conversions and investigate discrepancies • Collaborate with paid social on cross-channel insights • Lead paid search communication with the client (Slack, calls, reporting) • Participate in weekly calls and present performance updates