Grüns

• Own the full product launch lifecycle from concept through post-launch analysis • Drive accountability across teams by maintaining stakeholder alignment to deadlines • Ensure operational readiness by coordinating inventory, packaging, and fulfillment requirements • Lead strategic kickoff meetings and deliver structured updates to executive leadership • Serve as the essential connective tissue between departments

• Lead UX/UI across the full funnel (PDP, cart, checkout, account, first-order flow) with an eye on conversion, not just polish • Design experiences for new product and brand launches that match packaging quality from day one • Own and evolve our cross-brand design system (Figma components, tokens, patterns) so every brand ships fast without quality drift • Translate our brand books into a premium digital experience across typography, motion, imagery, and information hierarchy • Partner with the CRO team to keep the landing page test pipeline full with high-quality, on-brand variants • Manage and mentor a direct report, setting the craft bar and helping them grow into a stronger designer • Review and calibrate work across the design team and agency partners, raising the bar on everything that ships

• Concept, film, and edit UGC style content for the Ü Snacks portfolio • Produce polished, launch-ready ads for Meta, TikTok, and Google • Build platform-specific static ads for feed, story, and reels • Produce fresh hooks and format cuts for testing pipeline • Manage file naming, specs, and delivery for ad account • Use LA studio on a regular basis for production • Support Creative Strategy team on emerging brands and launches • Manage a working content budget for shoots

• Own end-to-end site strategy and roadmap across multi-brand Shopify environment • Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO • Own conversion rate by setting and defending the bar for site experience and funnel optimization • Drive a unified account experience across brands • Act as internal PM for engineering and design • Own site stability, speed, infrastructure, and performance • Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention • Launch new brands from the ground up • Build an AI-forward operating model

• Own long-term customer LTV as your core KPI, setting lifecycle and retention strategy to move it • Operationalize personalization and segmentation so the right message reaches the right customer at the right time, by default • Embed AI into flows, reporting, and creative generation to multiply team output without adding headcount • Lead and develop a team of 3 (Director Subscriber Experience, Senior Manager Lifecycle & Retention, and Manager Lifecycle & Retention), raising the bar on what they own and how they operate • Test and scale new 1:1 channels — Direct Mail, Instagram DM, WhatsApp — beyond email/SMS • Partner closely with Ecommerce, CX, Performance, and Brand as the cross-functional voice of LTV • Support the Director of Subscriber Experience in driving loyalty/membership and subscription strategy forward — acting as a thought partner and blocker-remover on cancel-flow and save-strategy work

• Leading a team of three strong leaders • Democratizing financial intelligence across the organization • Driving meaningful EBITDA margin improvement across all functions • Delivering self-serve dashboards, templatized reporting, and real-time P&L visibility across functions • Creating a high-performing, motivated team

• Own packaging execution end to end — concept, manuscript, artwork, proofs, and sample cycles • Drive launch execution at volume — manage full lifecycle of launches • Own product lines — be the expert on the brands and SKUs • Manage vendor and supplier relationships — ensure timelines and quality standards are met • Support post-launch optimization and identify opportunities for improvements • Act as the connective tissue — manage communication and drive decisions

• Own the full Costco business across the ü Snacks portfolio • Drive trial and awareness through a multi-faceted promotional strategy • Define the Go-To-Market strategy for launch with BJ’s • Manage high performing broker teams • Become an indispensable strategic partner through insight-led leadership

• Own the end-to-end product collaboration engine across Grüns and portfolio brands • Lead events strategy and production for brand campaigns • Drive business development as an acquisition channel • Build and execute integrated brand campaigns • Keep Grüns consistently in the cultural conversation

• Own day-to-day campaign management, optimization, and pacing across Meta for Grüns Adult • Manage and optimize paid social spend at scale • Execute full-funnel paid social strategy across prospecting, retargeting, and retention • Partner with the Creative Strategist to concept, test, and iterate on ad creative • Lead structured creative testing programs and turn results into actionable insights • Support and scale whitelisting and creator amplification programs • Monitor performance daily against CAC, ROAS, and revenue targets • Contribute to landing page and CRO initiatives • Stay current on platform changes, creator trends, and emerging tools