Grüns

• Write emails people actually open and read and hopefully giggle at. • Write SMS messages that won't make someone immediately unsub. • Write paid ads that make people stop scrolling. • Assist our Senior Copywriter on big brand campaign language and bring ideas and a fresh POV. • Help write social copy across formats: captions, threads, tweets, random responses to comments. • Refresh site copy and make it engaging: PDPs, homepages, banners, promos. • Adapt campaign messaging across channels without it feeling like command-C, command-V. • Proofread!!

• Build and own backend services and system integrations across core business platforms including Shopify, Skio (subscriptions), Fulfil.io (ERP), marketing tools, and finance/banking systems • Design, build, and maintain reliable data ingestion patterns using APIs, webhooks, and batch workflows with strong error handling and observability • Write and maintain production-grade services primarily in Python (Node/TypeScript where appropriate) • Productionize data products that support analytics, forecasting, and data science initiatives • Improve platform reliability across GCP, the warehouse, and orchestration layers through monitoring, alerting, logging, and cost-aware architecture decisions • Translate defined cross-functional requirements into robust technical systems • Collaborate with the Data team to improve dbt models and analytics workflows when backend system improvements unlock better data outcomes

• Own and scale Grüns Natural channel business across various retailers • Serve as dedicated business owner for accounts, leading strategy and relationships • Deliver flawless launches and own promo planning • Build pipeline of incremental opportunities and develop retailer-specific playbooks • Partner cross-functionally with Operations, Marketing, Finance, and Analytics

• Own the strategy, optimization, and day-to-day management of our subscription platform (SKIO), including subscriber flows, cancellation experiences, LTO setups, and subscriber management features • Continuously improve the subscriber experience across the account portal and subscription lifecycle, identifying friction points and opportunities to increase retention and satisfaction • Develop and help launch a differentiated loyalty and rewards program that complements the subscription experience and strengthens long-term customer engagement • Design and test subscriber benefits including milestone rewards, exclusive perks, wellness partnerships, and other membership-style incentives • Partner with Ecommerce and Lifecycle teams to build and execute a testing roadmap across subscriber and loyalty touchpoints • Optimize cancellation and save strategies to improve save rate while protecting long-term customer value • Help define how loyalty, rewards, and subscription work together to create a cohesive membership-style value proposition • Analyze subscriber and loyalty behavior using cohort analysis, repeat purchase patterns, and LTV insights to inform future improvements • Serve as the internal subject matter expert on subscription performance, subscriber economics, and loyalty engagement • Collaborate with technical and product partners to implement complex subscriber flows and logic within SKIO • Help shape the long-term vision for a unified subscription and rewards experience across the Usnacks ecosystem

• Own end-to-end forecasting and replenishment for the Drug channel (CVS, Walgreens) • Serve as Grüns' primary point of contact with CVS and Walgreens inventory teams • Establish a store audit and execution process • Monitor retailer POS and external forecast accuracy • Lead pre and post-analysis on all promotional activity • Partner cross-functionally with Sales, Ops, and Analytics • Expand CPFR coverage across additional retail channels

• Execute high-quality graphic design across brand campaigns and digital marketing • Support the social media team with high-volume asset creation • Maintain and evolve design systems in Figma

• Own the commercial strategy across Target and Drug • Hold full P&L accountability • Lead, coach, and develop two direct reports • Own and elevate senior buyer relationships • Build and maintain end-to-end operating infrastructure • Surface cross-channel insights and build a continuous pipeline of opportunity • Serve as the strategic owner of the broker relationship at Target

• Own financial modeling and forecasting for the international business, translating strategy into measurable outcomes • Partner with international leadership to identify growth opportunities, performance risks, and capital allocation tradeoffs • Build and evolve analytics infrastructure, dashboards, and reporting that create durable visibility into international performance • Apply structured problem-solving frameworks to ambiguous business challenges from hypothesis through execution and monitoring • Navigate and manipulate data across systems, leveraging SQL familiarity, BI tools, and AI-enabled workflows to extract insights • Translate complex financial and analytical outputs into clear, executive-ready recommendations • Drive cross-functional alignment across Finance, Data, and International stakeholders • Independently lead initiatives end-to-end with minimal oversight

• Own and scale non-brand Search, YouTube, PMax, and Shopping campaigns to drive incremental DTC new orders at target CPIA • Build and maintain campaign structures designed to support sustained budget growth without sacrificing efficiency or visibility into performance drivers • Design and execute a high-velocity testing roadmap across keywords, bidding strategies, audiences, creatives, and ad formats — and act decisively on what the data tells you • Analyze campaign performance and attribution signals to surface drivers, identify scaling opportunities, and inform spend decisions • Partner closely with creative and landing page teams to identify winning ad angles and improve conversion paths across Google channels • Lead and develop a direct report, elevating the team's output — not just your own • Deliver regular performance reporting that gives leadership clear, actionable visibility into what's working and why.

Role Description Grüns is scaling fast, and Google channels are among our most powerful growth levers. We're looking for a Senior Paid Search & YouTube Manager to own and scale our non-brand Search, YouTube, PMax, and Shopping programs — driving incremental DTC new customer acquisition at efficient CPIA. You'll lead a direct report and report into our Director of Paid Media. If you thrive with full channel ownership and think in systems, not campaigns, keep reading. This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL. In this role, you will: - Own and scale non-brand Search, YouTube, PMax, and Shopping campaigns to drive incremental DTC new orders at target CPIA. - Build and maintain campaign structures designed to support sustained budget growth without sacrificing efficiency or visibility into performance drivers. - Design and execute a high-velocity testing roadmap across keywords, bidding strategies, audiences, creatives, and ad formats — and act decisively on what the data tells you. - Analyze campaign performance and attribution signals to surface drivers, identify scaling opportunities, and inform spend decisions. - Partner closely with creative and landing page teams to identify winning ad angles and improve conversion paths across Google channels. - Lead and develop a direct report, elevating the team's output — not just your own. - Deliver regular performance reporting that gives leadership clear, actionable visibility into what's working and why. Qualifications - Has 5+ years of hands-on Google Ads experience — Search, YouTube, PMax, and Shopping — specifically in DTC or ecommerce environments. - Has personally scaled non-brand acquisition and YouTube campaigns with larger budgets annually. - Has proven YouTube chops — not someone who has dabbled or is willing to figure it out; someone who has built and scaled YouTube acquisition funnels that drive real incremental volume. - Is an expert in Google Ads platform mechanics — campaign structure, bidding strategy, audience segmentation, and creative testing at scale. - Has strong working knowledge of GA4, Google Ads Editor, and attribution tools (Northbeam, Triple Whale, Rockerbox, or similar). - Has managed or mentored at least one direct report and can elevate the people around them, not just their own output. - Has a track record of identifying performance drivers and translating them into clear, fast growth decisions. Requirements - You treat your channels like a business — accountable for efficient growth, not just execution. - You think in systems. Scalable infrastructure and structured experimentation are how you operate, not exceptions to it. - You're deeply analytical and fast to act — you identify what's driving performance and move on it without waiting for someone to tell you. - You collaborate tightly with creative and landing page teams because you know channel efficiency doesn't live in isolation. - You communicate clearly and directly — your insights move the team, not just your dashboards. Benefits - Base salary range is between $130,000-$150,000 depending on experience. - Competitive equity packages. - Comprehensive set of benefits designed to support the well-being, growth, and balance of our team. Company Description At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. - We care deeply about each other. We’re good humans and provide support wherever we can. - We love to take on new challenges, learn new things, and express interest in new functions. - For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. - Everyone at Grüns works hard, but we believe in wellness and balance too.