• Edit VSLs and UGC ads for paid Meta ad placements (Facebook & Instagram) • Apply direct response editing techniques: strong hooks, pattern interrupts, and retention-focused pacing • Add captions, text overlays, and CTAs optimized for silent/mobile viewing • Integrate B-roll to support storytelling and maintain viewer engagement • Collaborate directly with UGC creators (via text) to gather raw footage and creative direction • Maintain a high output of approximately 250 edited videos per week • Review ad performance data and iterate on edits to improve hook rate, retention, and conversions • Stay current on Meta ad creative trends and direct response editing best practices

- Own the entire experimentation roadmap from ideation through implementation and analysis. - Build and maintain a prioritized hypothesis backlog based on business impact and opportunity. - Design statistically valid A/B and multivariate tests. - Prioritize experimentation efforts across: Product Detail Pages (PDPs), Landing Pages, Cart, Checkout, and Post-purchase experiences. - Continuously identify high-impact optimization opportunities throughout the customer journey. - Analyze qualitative and quantitative customer behavior data including: - Heatmaps - Session recordings - Funnel analysis - Checkout behavior - Cohort analysis - Identify friction points and opportunities to improve user experience and conversion. - Translate research findings into actionable testing hypotheses. - Write detailed experiment specifications for developers. - Collaborate with designers, developers, and marketers to launch experiments efficiently. - Monitor live experiments and ensure tests are executed correctly. - Interpret experiment results using sound statistical methodologies. - Document learnings, insights, and recommendations after every test.

• Own the CEO’s calendar across Dubai, European, and US time zones. • Triage the CEO’s inbox daily, respond on behalf of the CEO where appropriate, flag what requires attention, and remove what does not. • Build buffer time, prep time, and travel time into the CEO’s schedule. • Send meeting invites with agendas and prep documents attached. • Confirm meetings 24 hours in advance and productively reschedule cancellations. • Prepare a one-page brief before every external call covering who, what, why, and desired outcome. • Research attendees and companies in advance. • Take notes during client and Google rep calls. • Capture action items and drive follow-up so nothing slips. • Maintain a tracker of open commitments across meetings. • Draft emails, Slack messages, and short documents in the CEO’s voice. • Manage outbound communication when the CEO is offline or traveling. • Handle communication with the integrator and other senior team members on behalf of the CEO. • Plan and book business travel, including flights, hotels, drivers, and transfers. • Build multi-stop itineraries with backup plans. • Coordinate with Google reps, clients, and partners on the ground. • Maintain the CEO’s travel preferences, including airlines, seats, and hotel chains. • Lead the operational side of new client onboarding. • Schedule kickoff calls, send contracts, and set up internal Slack channels. • Book recurring bi-weekly strategy sessions. • Coordinate with the integrator on systems and SOPs. The EA executes; the integrator designs. • Act as the first point of contact for external parties trying to reach the CEO. • Politely decline or redirect requests that do not warrant the CEO’s time. • Maintain relationships with EAs at partner companies and Google. • Coordinate introductions and warm handoffs. • Ensure the CEO’s daily content goes live without delay. • Distribute posts to internal engagement groups. • Monitor reach and leave strategic comments on relevant peer accounts on behalf of the CEO. • Plan B-roll shots for video content. • Source venues and locations for content shoots. • Coordinate outfit and styling logistics for shoots. • Act as the producer for content production, not the creative. • Schedule interviews and coordinate between candidates and the team. • Send offers and run early-stage onboarding for new hires. • Support the HR manager and recruiter where capacity is needed.

• Unterstützung bei der Weiterentwicklung unserer digitalen Produkte und SaaS-Lösungen im Bereich Elektromobilität • Analyse von Anforderungen aus Kundensicht, Strukturierung von Feedback und Ableitung konkreter Produktverbesserungen • Mitwirkung bei der Konzeption, Priorisierung und Umsetzung neuer Features bis zum Go-live • Unterstützung der Weiterentwicklung unseres Online-Shops mit Fokus auf Nutzerfreundlichkeit, Conversion und Performance • Analyse von Shop-, Marketing- und Nutzerdaten, Erstellung von Reportings und Dashboards • Optimierung von Produktinhalten, Landingpages und digitalen Touchpoints entlang der Customer Journey • Zusammenarbeit an Maßnahmen zur Steigerung von Sichtbarkeit, Traffic und digitalem Wachstum • Beobachtung von Markt-, Wettbewerbs- und Technologietrends im Bereich Elektromobilität