For People, For Nature, Forever
Senior Director, Web Experience, Digital Strategy
Location
Washington
Posted
4 days ago
Salary
$159.4K - $229.2K / year
Seniority
Senior
Job Description
Senior Director, Web Experience, Digital Strategy
World Wildlife Fund
• Lead the strategic vision, digital experience design, and operational management of WWF-US's web presence, including worldwildlife.org and associated digital properties. • Oversee the web experience strategy, user experience design, digital discoverability, and web performance. • Serve as the primary strategic owner of WWF's relationship with its external development partner. • Define and drive the long-term strategic vision for WWF's organizational website worldwildlife.org. • Set standards for user experience, interaction design, information architecture, and web performance across all digital touchpoints. • Lead the evolution of WWF's web presence into emerging discoverability channels, including AI-powered search. • Anticipate and respond to shifts in the digital landscape, translating trends in AI, search, and audience behavior into actionable strategies. • Establish a culture of analytics, experimentation, and continuous improvement grounded in robust data and user research. • Manage contracts, service level agreements, development prioritization, and budget stewardship to ensure maximum value from external partnerships. • Oversee the design, user experience, and operational health of worldwildlife.org, ensuring accessibility, performance, security, and compliance with applicable legal standards. • Guide the organization's approach to technical SEO, structured data, and metadata strategy to maximize organic discoverability and search performance. • Collaborate with Integrated Marketing, Development, Programs/Goals, and Communications teams to ensure the website meets acquisition, fundraising, and engagement goals.
Job Requirements
- Bachelor's degree or equivalent work experience required; master's degree or other relevant graduate degree in digital strategy, user experience, communications, or a related field preferred.
- Minimum of 12 years of progressive experience in web strategy, digital experience, or related fields, including at least 5 years in a senior leadership role.
- A relevant graduate degree may substitute for up to two (2) years of the required experience.
- Demonstrated experience translating organizational strategy into digital experience outcomes, with a track record of leading large-scale web initiatives from vision through execution.
- Deep understanding of the evolving digital discoverability landscape, including SEO, technical SEO, AEO, GEO, and how AI-powered platforms surface and present web content.
- Conceptual understanding of the end-to-end web development ecosystem, including domains and hosting, version control (e.g., Git/GitHub), and deployment pipelines.
- Ability to make informed strategic decisions, guide cross-functional teams, and engage effectively with engineering partners in these areas, without requiring hands-on implementation expertise.
- Fluency in web analytics platforms (Google Analytics 4 or equivalent) and experience building data-driven performance frameworks that connect web metrics to organizational goals; working knowledge of HTML, CSS, and modern front-end principles; experience with CMS architectures (Wagtail or similar Python/Django-based CMS a plus); proficiency with UX/UI design tools (Figma or equivalent) and familiarity with design systems, accessibility standards (WCAG 2.1 AA or higher), user research methods, and usability testing.
- Significant experience managing external development agencies or vendors, including contract negotiation, SLA management, roadmap governance, and budget stewardship.
- Strong budget management skills, with experience managing multi-year budgets across internal teams and vendor relationships.
- Familiarity with project management platforms (Airtable, Basecamp, Jira, or equivalent) and agile/iterative development methodologies.
- Exceptional strategic communication skills, with the ability to translate technical complexity for non-technical audiences and organizational strategy for technical teams.
- Demonstrated ability to build and sustain collaborative relationships across functions, levels, and disciplines in a complex organizational environment.
- Strong leadership presence, with experience influencing and building organizational alignment around digital priorities.
- Ability to manage multiple high-priority initiatives simultaneously, making sound decisions under ambiguity and in fast-paced environments.
- Committed to building and strengthening a culture of inclusion within and across teams.
Benefits
- Health insurance
- Paid time off
- Professional development opportunities
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