• Own day-to-day management of Meta Ads accounts (Facebook & Instagram) • Build, launch, and optimize campaigns based on performance goals • Monitor budget pacing and adjust bids to maximize results • Manage campaign performance through learning phases and scaling efforts • Identify performance trends and optimize based on data insights • Collaborate on creative testing and iteration strategies

• Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube) • Build and refine account structure, campaigns, and asset groups • Manage keyword strategy, search queries, and negative keyword lists • Monitor and optimize shopping feeds and campaign performance • Handle bid strategy and budget pacing to hit performance goals • Draft ad copy and creative variations (with final approvals as needed) • Monitor GA4 conversions and investigate discrepancies • Collaborate with paid social on cross-channel insights • Lead paid search communication with the client (Slack, calls, reporting) • Participate in weekly calls and present performance updates

• Edit VSLs and UGC ads for paid Meta ad placements (Facebook & Instagram) • Apply direct response editing techniques: strong hooks, pattern interrupts, and retention-focused pacing • Add captions, text overlays, and CTAs optimized for silent/mobile viewing • Integrate B-roll to support storytelling and maintain viewer engagement • Collaborate directly with UGC creators (via text) to gather raw footage and creative direction • Maintain a high output of approximately 250 edited videos per week • Review ad performance data and iterate on edits to improve hook rate, retention, and conversions • Stay current on Meta ad creative trends and direct response editing best practices

- Own the entire experimentation roadmap from ideation through implementation and analysis. - Build and maintain a prioritized hypothesis backlog based on business impact and opportunity. - Design statistically valid A/B and multivariate tests. - Prioritize experimentation efforts across: Product Detail Pages (PDPs), Landing Pages, Cart, Checkout, and Post-purchase experiences. - Continuously identify high-impact optimization opportunities throughout the customer journey. - Analyze qualitative and quantitative customer behavior data including: - Heatmaps - Session recordings - Funnel analysis - Checkout behavior - Cohort analysis - Identify friction points and opportunities to improve user experience and conversion. - Translate research findings into actionable testing hypotheses. - Write detailed experiment specifications for developers. - Collaborate with designers, developers, and marketers to launch experiments efficiently. - Monitor live experiments and ensure tests are executed correctly. - Interpret experiment results using sound statistical methodologies. - Document learnings, insights, and recommendations after every test.