Role Description The Director of GTM Operations is the accountable owner of Tebra’s go-to-market operating engine, with a primary focus on driving new business growth. This role is responsible for the performance of the acquisition system—spanning Marketing and Sales—and its contribution to company growth targets. You will partner closely with GTM leadership to translate business strategy into execution, owning the processes, systems, and operating rhythms that drive pipeline creation, conversion, and new logo acquisition, while maintaining strong alignment across the broader customer lifecycle. This is a senior leadership role requiring both strategic thinking and operational excellence. You will lead a cross-functional team across Sales Ops, Marketing Ops, and GTM Systems and serve as a core operator within the Growth organization—owning outcomes, shaping priorities, and influencing how the business executes. Your Area of Focus - New Business Performance Engine: Own the acquisition funnel from lead through closed won, with accountability for pipeline health, conversion, and new logo attainment. Identify and address bottlenecks across lead quality, routing, speed-to-lead, and rep productivity in partnership with Sales and Marketing leadership. - Analytics & Insights: Partner with the GTM focused Analysts to ensure clear visibility into funnel performance and pipeline health. Translate data into actionable insights and drive alignment to ensure measurable business impact. - Prioritization & Resource Allocation: Own prioritization across GTM Operations, making clear tradeoffs and aligning team capacity to the highest-impact opportunities. Serve as a key input into broader GTM prioritization and investment decisions. - GTM Operating Model & Execution: Define and manage the operating cadence across forecasting, pipeline reviews, and MBRs. Establish and improve processes across lead management, qualification, routing, and handoffs to ensure consistent execution across teams and segments. - Systems & Process Ownership: Own the performance and evolution of the GTM tech stack, including Salesforce and engagement tools. Partner with Business Systems on core infrastructure while defining requirements and prioritization to support scale. - GTM System Design: Continuously evaluate and redesign GTM processes, workflows, and handoffs to improve performance, scalability, and efficiency. - Change Management & Adoption: Drive adoption of GTM processes and operating standards across Sales, Marketing, and CS. Influence behavior change and ensure initiatives are fully adopted and delivering impact. - Team Leadership & Development: Lead and develop a high-performing team across Ops & Systems. Set priorities, manage capacity, and elevate the team from reactive support to proactive ownership. - Cross-Functional Alignment: Partner with Sales, Marketing, and CS leadership to ensure alignment across acquisition and downstream workflows, supporting areas that impact new business performance. Qualifications - 8–12+ years of experience in Revenue Operations, Sales Operations, Marketing Operations, or a related field, preferably within B2B SaaS. - Comfort operating across both marketing and sales ops simultaneously, not just one side. - Proven track record of owning and improving GTM funnel performance, including pipeline generation, conversion, and revenue outcomes. - Strong understanding of SaaS revenue models, pipeline mechanics, and SMB go-to-market motions. - Experience leading and developing cross-functional operations and analytics teams, including hiring, coaching, and performance management. - Demonstrated ability to translate data and insights into business decisions and drive execution against those decisions. - Experience establishing prioritization frameworks and managing competing initiatives in fast-paced environments. - Strong technical acumen across GTM systems, including Salesforce, marketing automation, sales engagement, and attribution tools. - Excellent communication and stakeholder management skills, with the ability to influence senior leaders, challenge assumptions, and drive alignment across functions. - Experience leading change management initiatives and driving adoption of new processes, systems, and ways of working. - Ability to operate at both strategic and tactical levels, balancing long-term system design with near-term execution. Requirements - Zone 1 (National Average): $200,000 — $228,000 USD Benefits - Competitive and fair compensation. - Opportunity for variable pay and a robust benefits package. - Discounts through Dell for work-from-home basics. - Resources to help maintain mental and physical health, including Gympass and Telus Employee Assistance Program. - Wellness and childcare subsidy in Costa Rica. - University/Education discount in Costa Rica. Company Description Tebra is the only all-in-one EHR+ platform built exclusively for independent healthcare practices. Designed to replace the clunky, fragmented tools built for corporate systems, Tebra connects EHR software, billing, automation, telehealth solution, and marketing — so providers can spend less time on admin and more time with patients. More than 42,000 private practices trust Tebra to streamline operations, increase revenue, and reduce burnout — helping clinicians leave work on time and rediscover their purpose. - Start with the Customer: We get to know our customers - and their patients - and look at the world through their lens. - Keep It Simple: Healthcare is too complex. We aim to simplify it for everyone. - Stay Entrepreneurial: We reject the status quo and solve problems with creativity, perseverance, and a bias to action. - Better Together: We are diverse, humble, and collaborative. We put the team first and win together. - Celebrate Success: Life is short and joy is underrated. We take time to have fun and celebrate success.

• Own the industry narrative for Medspa. • Grounded in deep research, customer insight, and constant market scanning, you'll develop and maintain Boulevard's industry narrative for Medspa market. • You’ll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics, and where the industry is headed. • Own and share regular reports on the state of the Medspa industry, improving internal knowledge and keeping the company up to date on the latest trends, movements, and forecasts. • Lead voice-of-customer work and win/loss analysis. • Leverage research from the Competitive Intelligence team to maintain a deep, current view of how we stack up against direct and adjacent competitors in each vertical. • Develop and own our internal toolkit for the Medspa vertical, including differentiated positioning, messaging frameworks, ICP definitions, and target account guidance. • Identify priority sub-segments within each vertical and shape Boulevard's go-to-market approach for each. • Partner with Sales, Growth Marketing and Brand to design and execute vertical-specific go-to-market plays that reflect each market’s nuances, build pipeline, and accelerate conversion. • Inform product direction by equipping your R&D PMM peers with deep vertical insight on roadmap priorities and sequencing to win in each market. • Bring vertical-specific insights to how Boulevard prices and packages our offerings: what bundles resonate, what features operators expect, and willingness-to-pay. • Work with the Strategy team to identify, size, and pressure-test adjacent vertical opportunities where Boulevard could win. • Build the case for entry with a clear view of TAM, buyer needs, competitive dynamics, and the product investments required. • Partner with leadership to translate validated opportunities into a focused GTM approach.

• Lead product marketing strategies for salon and spa sectors. • Analyze market performance and adjust strategies accordingly. • Collaborate with cross-functional teams to enhance client experience. • Develop and execute marketing plans to promote Boulevard's platform.

• Defining product positioning and messaging, making sure every selling point is sharp, relevant, and customer-driven; • Owning the product-led growth strategy, defining priorities and long-term direction; • Leading go-to-market planning and execution for new features from announcement to launch; • Developing use cases grounded in real customer needs, translating them into compelling narratives; • Conducting market research and competitive intelligence to inform strategy and keep us ahead of the curve; • Driving sales enablement by creating materials and supporting the Sales team with the knowledge and tools they need; • Tracking and reporting on growth-related goals and identifying areas for improvement.