• Define and lead an integrated SEO & GEO strategy aligned to species marketing and other enterprise priorities. • Evolve KPIs from traditional metrics (rankings, traffic) to include AI citations, share of voice, and discoverability. • Identify high-impact use cases across brands, markets, and customer segments. • Partner with Content Hub stakeholders to optimize content for search rankings and AI consumption; Ensure content is structured, authoritative, and citation ready. • Establish standards for AI-friendly content (clarity, structure, factual accuracy). • Collaborate with MarTech and IT stakeholders to establish standards for taxonomy, metadata, and schema to improve machine readability. • Build and operationalize GEO capabilities, including monitoring visibility in AI-generated answers and identifying opportunities to improve content inclusion in AI outputs. • Develop frameworks to ensure content is trusted, referenced, and surfaced by AI systems. • Define and track performance across SEO (rankings, CTR, organic traffic) and GEO (citations, mentions, AI visibility, “zero-click” outcomes).

• Develop and execute a comprehensive SEO strategy spanning technical, on-page, and off-page disciplines. • Conduct in-depth keyword research and search intent mapping to identify content and ranking opportunities across the full funnel. • Optimize product pages, category pages, and landing pages for both traditional search and AI-powered search surfaces. • Collaborate with content and creative teams to produce SEO-optimized content briefs and audit existing content for gap and improvement opportunities. • Manage technical SEO health including site architecture, crawlability, page speed, Core Web Vitals, and structured data/schema markup. • Monitor, analyze, and report on organic performance using Google Search Console, GA4, and rank tracking tools.

• Write clear, engaging, and deeply empathetic blog posts, landing pages, guides, and FAQs regarding ADHD and Autism assessments specifically tailored for a UK audience. • Conduct keyword research focusing on UK search trends and implement on-page SEO best practices (meta titles, descriptions, heading structures, internal linking). • Translate complex medical/psychological concepts into warm, easy-to-understand, and stigma-free content. • Attend real-time meetings and collaborate closely with our UK-based clinical and marketing teams during UK working hours. • Adapt to and write for UK English standards, ensuring content aligns with UK healthcare terminology.

Role Description We’re looking for a Senior SEO Strategist to partner closely with our Director of SEO Strategy and help drive results across a diverse portfolio of legal clients. This role is ideal for someone who enjoys solving complex SEO challenges, improving underperforming campaigns, and mentoring others. You’ll serve as a strategic resource for our SEO team while remaining hands-on with technical SEO, website migrations, and emerging search technologies. If you enjoy digging into data, building strategies that move the needle, and staying ahead of where search is headed, we’d love to meet you. What You’ll Do - Partner with SEO Leads to develop and execute SEO strategies across multiple client accounts. - Diagnose underperforming campaigns and provide clear, data-driven recommendations to improve rankings, traffic, and lead generation. - Lead technical SEO initiatives, including website audits, site migrations, and post-launch performance analysis. - Research, test, and implement new SEO strategies, tools, and methodologies, with a focus on AI and emerging search technologies. - Develop and deliver SEO training materials and best practices for internal teams. - Collaborate with cross-functional teams on content, paid media, and broader digital marketing initiatives. - Monitor SEO performance, identify trends, and communicate actionable insights to stakeholders. - Contribute to RR Digital’s thought leadership through newsletters, videos, podcasts, social media, and internal knowledge sharing. Qualifications - 4+ years of experience managing SEO campaigns in a professional environment. - Strong understanding of technical SEO, on-page optimization, content strategy, local SEO, and website architecture. - Experience using industry-standard SEO tools, including Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Search Console, Google Trends, and Google Business Profile. - Experience managing multiple client accounts or SEO projects simultaneously. - Experience supporting or leading website migrations. - Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations. - Experience presenting SEO strategies and recommendations to clients or internal stakeholders. - Professional proficiency in English. Requirements - Agency experience. - Experience working with law firms or legal marketing clients. - Experience mentoring or supporting junior SEO professionals. - Familiarity with E-E-A-T principles, AI Overviews, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and evolving AI search trends. - Experience with WordPress. - Bachelor’s degree in Marketing, Communications, Business, or a related field. Benefits - 401(k): Match 100% of employee contributions up to 4% - Unlimited Manager-Approved Paid Time Off - Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month) - Dental & Vision Insurance: Guardian - Company-provided MacBook - Fully Remote Work Authorization Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.