• Develop and execute a comprehensive SEO strategy spanning technical, on-page, and off-page disciplines. • Conduct in-depth keyword research and search intent mapping to identify content and ranking opportunities across the full funnel. • Optimize product pages, category pages, and landing pages for both traditional search and AI-powered search surfaces. • Collaborate with content and creative teams to produce SEO-optimized content briefs and audit existing content for gap and improvement opportunities. • Manage technical SEO health including site architecture, crawlability, page speed, Core Web Vitals, and structured data/schema markup. • Monitor, analyze, and report on organic performance using Google Search Console, GA4, and rank tracking tools.

• Write clear, engaging, and deeply empathetic blog posts, landing pages, guides, and FAQs regarding ADHD and Autism assessments specifically tailored for a UK audience. • Conduct keyword research focusing on UK search trends and implement on-page SEO best practices (meta titles, descriptions, heading structures, internal linking). • Translate complex medical/psychological concepts into warm, easy-to-understand, and stigma-free content. • Attend real-time meetings and collaborate closely with our UK-based clinical and marketing teams during UK working hours. • Adapt to and write for UK English standards, ensuring content aligns with UK healthcare terminology.

Role Description We’re looking for a Senior SEO Strategist to partner closely with our Director of SEO Strategy and help drive results across a diverse portfolio of legal clients. This role is ideal for someone who enjoys solving complex SEO challenges, improving underperforming campaigns, and mentoring others. You’ll serve as a strategic resource for our SEO team while remaining hands-on with technical SEO, website migrations, and emerging search technologies. If you enjoy digging into data, building strategies that move the needle, and staying ahead of where search is headed, we’d love to meet you. What You’ll Do - Partner with SEO Leads to develop and execute SEO strategies across multiple client accounts. - Diagnose underperforming campaigns and provide clear, data-driven recommendations to improve rankings, traffic, and lead generation. - Lead technical SEO initiatives, including website audits, site migrations, and post-launch performance analysis. - Research, test, and implement new SEO strategies, tools, and methodologies, with a focus on AI and emerging search technologies. - Develop and deliver SEO training materials and best practices for internal teams. - Collaborate with cross-functional teams on content, paid media, and broader digital marketing initiatives. - Monitor SEO performance, identify trends, and communicate actionable insights to stakeholders. - Contribute to RR Digital’s thought leadership through newsletters, videos, podcasts, social media, and internal knowledge sharing. Qualifications - 4+ years of experience managing SEO campaigns in a professional environment. - Strong understanding of technical SEO, on-page optimization, content strategy, local SEO, and website architecture. - Experience using industry-standard SEO tools, including Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Search Console, Google Trends, and Google Business Profile. - Experience managing multiple client accounts or SEO projects simultaneously. - Experience supporting or leading website migrations. - Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations. - Experience presenting SEO strategies and recommendations to clients or internal stakeholders. - Professional proficiency in English. Requirements - Agency experience. - Experience working with law firms or legal marketing clients. - Experience mentoring or supporting junior SEO professionals. - Familiarity with E-E-A-T principles, AI Overviews, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and evolving AI search trends. - Experience with WordPress. - Bachelor’s degree in Marketing, Communications, Business, or a related field. Benefits - 401(k): Match 100% of employee contributions up to 4% - Unlimited Manager-Approved Paid Time Off - Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month) - Dental & Vision Insurance: Guardian - Company-provided MacBook - Fully Remote Work Authorization Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.

• Accurately complete all assigned tasks within the SEO team’s software system; maintain high attention to detail concerning all client instructions to maintain SEO best practices and client satisfaction • Lead the implementation of simple to advanced SEO Consulting work on client websites including but not limited to, building new web pages, and editing existing pages, optimizing images to ensure SEO strategies are effective • Edit and write original code to work with pre-existing systems to allow the work the SEO team creates to be displayed on the client’s website in a way that is aesthetically consistent and allows search engines to easily crawl and index the content • Set up Google Analytics and Webmaster tools to track and report performance of work being implemented on client sites • Collaborate on Logical Position’s projects and app repositories using Git and GitHub; ensure all changes to internal projects are made on the same version and kept in one location for maximum efficiency and to advance internal projects focused on departmental growth • Edit client servers to ensure client websites are fully functioning and made easily accessible to search engines • Assist with implement checks on websites to discover and report on potential issues before work begins • Apply critical thinking, problem solving, and experience to find the most effective and efficient solution to make changes to a client’s file or template files • Exercise discretion and independent judgment when developing and implementing SEO changes and updates on client websites and ensuring all aspects of the website are functioning properly • Collaborate and find solutions to problems the SEO team comes across while working on client websites to enhance departmental knowledge • Remain current with industry trends while continually leveraging new tools and industry best practices to improve Logical Position’s product offerings.