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SEO Manager, Healthcare
Location
United States
Posted
9 days ago
Salary
0
Seniority
Mid Level
Job Description
SEO Manager, Healthcare
Power Digital Marketing
• SEO Manager will be responsible for day-to-day support & management of client strategies who run SEO efforts from auditing & on boarding to monthly content and technical execution. • Own the SEO and AIO strategy for a subset of clients in Healthcare • Lead in creation of strategic client roadmaps that align with SEO best practices and client business goals • As a key member of an SEO pod – support in managing implementation of SEO optimizations on client WordPress sites • Support in the development and jointly present monthly performance reports to Account Managers and client points of contact • Serve as true subject matter experts for clients and Account Managers as it relates to content and technical SEO strategies • Lead core management of all things SEO: SEO strategy, UX, onsite content and link building • Conduct ongoing keyword research and mapping to identify target topics and develop relevant content and on-page optimization strategies
Job Requirements
- 2-5 years delivering digital campaigns that deliver actual business results
- A proven track record of SEO wins (e.g., designing, building, and optimizing highly successful campaigns, delivering volume and best-in-class).
- Strong background in WordPress to make website changes, SEO optimizations, and troubleshooting.
- Comfortable meeting with clients & presenting a cohesive strategy
- Ability to build & direct a team of skilled content & SEO partners
- Strategy minded
- Performance/results driven
- Ability to interpret analytics data and develop campaigns that increase client performance
- Ability to get along with a small group of PASSIONATE marketers
- Strong ability to switch between client projects quickly
- Understand that clients want things yesterday. It ain’t fair but it’s true
- Be ready to bring BIG ideas that change the world
- A highly collaborative, team-oriented individual comfortable with managing an experienced team
Benefits
- Health insurance
- Flexible working hours
- Professional development
- Remote work options
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• Serás responsable de liderar el desarrollo de negocio en tu territorio. • Construyendo alianzas de valor con profesionales sanitarios y decisores clave. • Actuarás como un verdadero gestor de cuentas estratégicas. • Identificando oportunidades y desarrollando planes de acción personalizados. • Colaborando de forma transversal con equipos médicos, acceso, marketing y liderazgo comercial.
• Define and lead an integrated SEO & GEO strategy aligned to species marketing and other enterprise priorities. • Evolve KPIs from traditional metrics (rankings, traffic) to include AI citations, share of voice, and discoverability. • Identify high-impact use cases across brands, markets, and customer segments. • Partner with Content Hub stakeholders to optimize content for search rankings and AI consumption; Ensure content is structured, authoritative, and citation ready. • Establish standards for AI-friendly content (clarity, structure, factual accuracy). • Collaborate with MarTech and IT stakeholders to establish standards for taxonomy, metadata, and schema to improve machine readability. • Build and operationalize GEO capabilities, including monitoring visibility in AI-generated answers and identifying opportunities to improve content inclusion in AI outputs. • Develop frameworks to ensure content is trusted, referenced, and surfaced by AI systems. • Define and track performance across SEO (rankings, CTR, organic traffic) and GEO (citations, mentions, AI visibility, “zero-click” outcomes).
• Develop and execute a comprehensive SEO strategy spanning technical, on-page, and off-page disciplines. • Conduct in-depth keyword research and search intent mapping to identify content and ranking opportunities across the full funnel. • Optimize product pages, category pages, and landing pages for both traditional search and AI-powered search surfaces. • Collaborate with content and creative teams to produce SEO-optimized content briefs and audit existing content for gap and improvement opportunities. • Manage technical SEO health including site architecture, crawlability, page speed, Core Web Vitals, and structured data/schema markup. • Monitor, analyze, and report on organic performance using Google Search Console, GA4, and rank tracking tools.
• Write clear, engaging, and deeply empathetic blog posts, landing pages, guides, and FAQs regarding ADHD and Autism assessments specifically tailored for a UK audience. • Conduct keyword research focusing on UK search trends and implement on-page SEO best practices (meta titles, descriptions, heading structures, internal linking). • Translate complex medical/psychological concepts into warm, easy-to-understand, and stigma-free content. • Attend real-time meetings and collaborate closely with our UK-based clinical and marketing teams during UK working hours. • Adapt to and write for UK English standards, ensuring content aligns with UK healthcare terminology.
