• Run customer marketing campaigns designed to drive expansion and activation across the existing customer base. • Own our presence on Gartner Peer Insights and G2, building and executing review generation programs. • Manage our customer reference program from end to end, building case studies and testimonials. • Build and maintain a tracking system for all customer content and references. • Plan and execute customer events, including executive Customer Advisory Boards (CABs).

• Supporting the planning and execution of regional marketing programs, including trade shows, conferences, hosted events, and regional campaigns • Manage campaign logistics, timelines, vendors, budgets, and reporting • Track and report on performance and ROI for all field activities • Partner closely with sales and ADR teams to align marketing activities with pipeline goals and territory priorities • Assist with partner marketing initiatives • Ensure brand consistency across all field marketing activities and communications

• Engage customers to take the next best action towards critical publishing milestones. • Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy. • Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs. • Maintain lifecycle marketing program alignment to roadmap and business objectives. • Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement. • Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints. • Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation. • Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies.

• Lead the development and execution of Cristcot’s UC therapy brand strategy, driving market differentiation and patient access • Oversee marketing initiatives, foster cross-functional alignment, and ensure the brand resonates with healthcare providers (HCPs), patients, and market access stakeholders • Partner with outsourced and contract sales organizations to develop integrated marketing programs, sales enablement tools, and demand generation initiatives that increase pipeline development and customer acquisition • Develop and lead the overall brand strategy, coordinating with functional leads to ensure tactical execution aligns with launch objectives • Create a differentiated brand identity, overseeing the development and implementation of marketing strategies, key messages, and promotional activities to drive brand awareness and revenue growth • Proven success aligning marketing strategy with outsourced or third-party sales organizations, ensuring consistent brand messaging, effective sales enablement, and measurable contribution to revenue growth across indirect sales channels • Prioritize high-impact launch initiatives, making data-driven decisions to allocate resources effectively and execute critical tactics flawlessly • Innovate outreach strategies to engage HCPs amidst evolving field force access challenges, ensuring effective communication with core audiences • Manage relationships with the Agency of Record and other vendors to ensure strategic imperatives and brand objectives are met • Partner with the Head of Market Knowledge and Data Science to leverage market insights for strategic decision-making and competitive positioning • Cultivate strong engagement with local and national KOLs in the IBD field, positioning Cristcot as a trusted leader in UC treatment • Lead the development of training, commercial launch materials, key account management resources, and Plan of Action Meetings (POAs) to align teams with brand strategy • Collaborate with Medical Affairs, Legal, and Regulatory to develop compliant branded and non-branded promotional materials.