The work that we do today will impact the lives, of people we do not know, in a humanistic way.
Vice President – Marketing
Location
United States
Posted
5 days ago
Salary
0
Seniority
Lead
Job Description
Vice President – Marketing
Cristcot
• Lead the development and execution of Cristcot’s UC therapy brand strategy, driving market differentiation and patient access • Oversee marketing initiatives, foster cross-functional alignment, and ensure the brand resonates with healthcare providers (HCPs), patients, and market access stakeholders • Partner with outsourced and contract sales organizations to develop integrated marketing programs, sales enablement tools, and demand generation initiatives that increase pipeline development and customer acquisition • Develop and lead the overall brand strategy, coordinating with functional leads to ensure tactical execution aligns with launch objectives • Create a differentiated brand identity, overseeing the development and implementation of marketing strategies, key messages, and promotional activities to drive brand awareness and revenue growth • Proven success aligning marketing strategy with outsourced or third-party sales organizations, ensuring consistent brand messaging, effective sales enablement, and measurable contribution to revenue growth across indirect sales channels • Prioritize high-impact launch initiatives, making data-driven decisions to allocate resources effectively and execute critical tactics flawlessly • Innovate outreach strategies to engage HCPs amidst evolving field force access challenges, ensuring effective communication with core audiences • Manage relationships with the Agency of Record and other vendors to ensure strategic imperatives and brand objectives are met • Partner with the Head of Market Knowledge and Data Science to leverage market insights for strategic decision-making and competitive positioning • Cultivate strong engagement with local and national KOLs in the IBD field, positioning Cristcot as a trusted leader in UC treatment • Lead the development of training, commercial launch materials, key account management resources, and Plan of Action Meetings (POAs) to align teams with brand strategy • Collaborate with Medical Affairs, Legal, and Regulatory to develop compliant branded and non-branded promotional materials.
Job Requirements
- Bachelor’s degree with 20+ years, Master’s degree with 15+ years, or PhD with 10+ years of strategic management experience in pharmaceuticals
- 15+ years in the pharmaceutical industry, with 8+ years in US pharmaceutical marketing or market access
- 12+ years in a marketing leadership role, with a proven track record of successful product launches
- Exceptional planning and strategy development skills, with the ability to execute against tight timelines
- Proven ability to lead cross-functional teams and achieve results in a highly matrixed, remote environment
- Extensive experience collaborating with outsourced or contract sales organizations as a primary go-to-market channel, including developing marketing programs, lead generation strategies, sales tools, training materials, and performance metrics that drive revenue and market expansion
- Effective communication skills, both verbal and written, to engage diverse stakeholders and deliver compelling presentations
- Deep understanding of pharmaceutical economics, reimbursement environments, and specialty pharmacy dynamics
- Initiative-taking and adaptable, thriving in a fast-paced, startup-like setting with minimal oversight
- Commitment to Cristcot’s ONE Team Culture, emphasizing accountability, collaboration, ingenuity, and compassion
- Ability to travel up to 40%.
Benefits
- Remote work environment
- Competitive salary
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Marketing Manager in B2B Online Marketing
Leadeffect GmbHMehr Umsatz durch Inbound Neukundenanfragen und kürzere Sales Cycles als Software- oder IT-Unternehmen.
Role Description Bist du der Typ, der gern datengetrieben arbeitet, bei den Kanälen immer auf dem neuesten Stand ist und Kampagnen nicht nur umsetzt, sondern strategisch vorantreibt? Bei uns übernimmst du die Verantwortung auf Kanalebene: Du planst, steuerst und optimierst die Kampagnen unserer Kunden und entwickelst passende Strategien zielgerichtet, performanceorientiert und mit vollem Ownership. Aufgaben - Strategie für den Kunden auf Kanalebene entwickeln - Google Ads Kampagnen - SEA Keyword Analysen - SEA Kampagnen planen, aufsetzen, optimieren und auswerten - Ad Copies schreiben - Reportings erstellen - LinkedIn Kampagnen - Kampagnen planen und aufsetzen - Monitoring und Optimierung, Nurturing - Reporting und Auswertungen - Conversion Tracking mit dem Google Tag Manager und Analytics - Tracking Konzepte für Webseiten - Erstellung von Analytics Reports - Nutzerfunnel und Conversion Optimierung (konzeptionell, keine Entwicklung) - Auswertung des Nutzerverhaltens auf der Webseite - Conversion Optimierung von Landing Pages und der Website - Landing Page Entwürfe - Optimierung des Nutzers Funnels hinsichtlich Conversions - E Mail Outreach - Entwerfen von E-Mails/Sequenzen mit Apollo oder ähnlichen Tools - Optimierung und Auswertung - Weiterentwicklung von Kanälen - Neue Trends und Möglichkeiten finden - Zusammenarbeit mit dem Projekt Manager - Erstellen von Reportings, Analysen und Dokumentationen - Kundensupport - Vereinzelt: Teilnahme an Kunden-Meetings Qualifications - Erfahrung im Online-Marketing (mindestens 2 Jahre) - Kenntnisse im Umgang mit digitalen Tools und Plattformen - Proaktives und analytisches Mindset, lösungsorientiertes Denken - Lernbereit, schnelle Auffassungsgabe - Offenheit, Kontaktfreude und Kommunikationsstärke - Zuverlässige und detailorientierte Arbeitsweise - Hohe IT-Affinität - Deutsch: am besten C1, bist du bei B2 - zahlen wir deinen Kurs, wenn du Lust hast, weiterzulernen; Englisch Business Level Requirements - Erfahrung im B2B Marketing (idealerweise im IT-Bereich) - Google Ads-Erfahrung, fundiertes Wissen in Keyword-Recherchen, Kampagnen-Optimierung - Erfahrung in LinkedIn Leadgenerierung - Erfahrung mit E-Mail Copywriting (Apollo oder ähnliche Tools) Benefits - Zusammenarbeit als Festanstellung oder auf Freelancer-Basis - Start: so bald wie möglich - Mind. 20 Stunden pro Woche bis Vollzeit - 100 % remote - Kommunikation in Zeitzone CET (Berlin) erwartet, max. +/- 2 Stunden - Partnerschaftliche Zusammenarbeit (strategisch steht immer ein Projekt Manager zur Seite) - Zugang zu unserer eigenen Ausbildungsplattform für B2B-Marketing, für kontinuierliche Weiterbildung und den Ausbau deiner Marketing-Expertise Company Description Die Leadeffect GmbH mit Sitz in Hamburg unterstützt B2B-Unternehmen bei der Generierung qualifizierter Neukunden-Anfragen per Online Marketing. Unser Motto: Professionell aufzutreten ist wichtig, aber ernste Gesichter gibt es schon genug in der Arbeitswelt.
Analyst II – Trade Marketing Strategy, B2B
Grupo BoticárioCriamos oportunidades para a beleza transformar a vida das pessoas, e assim transformar o mundo ao nosso redor.
• Plan and structure visual communication guidelines and execution materials for priority B2B channels (Pharmacy, Perfumery, Department Stores and Grocery/Food), ensuring correct direction for frontline teams. • Strategically connect the essence of the portfolio brands with the business’s future vision, translating branding concepts into robust, actionable retail execution plans. • Monitor and govern the brand-level budget breakdown, ensuring investments are allocated effectively and generate value for the ecosystem. • Ensure governance of the execution schedule for in-cycle and out-of-cycle projects between creative and production teams, conducting strategic analysis of channel requests. • Analyze projects and materials applying ROI and Payback concepts to support strategic rationales and optimize the area’s P&L. • Monitor the market and competitors, cross-referencing sell-out performance data with consumer behavior to refine future waves of materials planning. • Consolidate post-mortem reports focused on financial efficiency and brand impact, ensuring continuous improvement of planning rituals.
• Analyze affiliate partner performance to identify opportunities to improve efficiency across traffic sources and lines of business (LOB) • Validate performance results, monitor for anomalies or potential fraud, and ensure compliance with program standards • Support the optimization of marketing campaigns through data analysis and testing (including A/B testing initiatives) • Assist in managing relationships with affiliate partners, providing day-to-day support and ensuring alignment with program goals • Contribute to campaign planning and execution, including content initiatives such as newsletters and partner communications • Create and analyze business-to-consumer marketing content (email, direct mail, digital assets) to improve engagement and conversion rates • Support business-to-business marketing initiatives by coordinating with stakeholders across sales, legal, product, and external partners • Manage timelines and deliverables for marketing initiatives, ensuring on-time and high-quality execution • Leverage data, analytics, and AI-driven insights to refine strategies and enhance marketing performance • Partner with cross-functional teams (marketing, analytics, technology) to improve tracking, reporting, and campaign effectiveness • Develop and execute test-and-learn strategies to continuously improve performance and customer experience • Stay up to date with industry trends and best practices in affiliate and digital marketing
Strategic Marketing and Business Communications Specialist
Eaton CorporationEaton announced, on January 26, 2026, the intent to separate its Mobility Group (including both the Vehicle and eMobility segments) into an independent, publicly traded company. We expect to complete the separation by the end of the first quarter of 2027. The application window for this position is anticipated to close on 2/10/2026. The compensation range for this full-time position includes base pay and target sales performance incentive. This position has a target total compensation range of $120,000.00-$176,000.00. Base salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws. To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.
Role Description Eaton’s ES AMER Sector Integration division is currently seeking a Strategic Marketing and Business Communications Specialist. We are seeking a dynamic and strategic marketing leader to drive product marketing strategy and execution across a large digital portfolio as well as communications initiatives across Eaton’s business units. Responsible for the development and implementation of strategic marketing initiatives both internally and externally in alignment with segment and division marketing teams within Eaton. This role will own marketing strategy and execution, voice of customer, market research, analyst relations, and internal enablement/communications for digital offerings and solutions. The ideal candidate will bring a blend of strategic thinking, creative execution, and cross-functional collaboration to drive brand awareness and elevate business impact. Essential Functions: - Create and implement comprehensive marketing plans to drive awareness and revenue growth for both the software product portfolio and end-to-end solutions consisting of hardware/software/services. - Work closely with sales, offering management, and other marketing teams to ensure cohesive and effective marketing efforts. - Manage the production of internal and external presentations, product collateral, product positioning, and tradeshow materials; ensure brand consistency and timely delivery. - Monitor and analyze the performance of marketing initiatives, using data to make informed decisions and optimize strategies. - Partner with other marketing teams, plan and execute trade shows and customer events focused on end-to-end solutions to drive customer intimacy and revenue impact. - Partner with Offer Managers, define and execute the VoC process, activities, and feedback loops to capture actionable insights; translate findings into strategic recommendations. - Lead thorough market analysis efforts to identify trends, opportunities, and competitive landscape; translate findings into strategic recommendations. - Partner with other marketing teams and offer management, define structure and oversee analyst inquiries/outreach across all relevant segments to ensure consistent brand messaging. - Deliver high-impact collateral and educational content (e.g. use case videos, customer case studies, end-to-end solutions) to drive internal awareness and commercial success. - Lead digital and solutions internal messaging strategy, including Viva Engage posts and strategic initiative communications. Qualifications - Bachelor’s degree in marketing, communications, business, or a related field from an accredited institution. - Minimum of 7 years of strategic marketing, communications, or offer management experience. - Minimum of 5 years of experience working with software products. - No relocation is offered for this position. Candidate must reside within the United States to be considered. Active duty military candidates are exempt from this requirement. - Eaton will not consider applicants for employment immigration sponsorship or support for this position. Requirements - MBA in Marketing, Communications, Business, or related field (Preferred). - Experience with marketing automation tools, content management systems, and creative production workflows (Preferred). Benefits - Health and Welfare benefits. - Retirement benefits. - Programs that provide for paid and unpaid time away from work.
